Hugo Boss partners with Jeremyville on holiday capsule

Hugo Boss has teamed up with artist Jeremyville to create this year’s holiday capsule collection.The brand commissions an artist every year to help create a collection in honour of Chinese New Year and the holiday season, and most recently tapped Julia…

Hugo Boss has teamed up with artist Jeremyville to create this year’s holiday capsule collection.

The brand commissions an artist every year to help create a collection in honour of Chinese New Year and the holiday season, and most recently tapped Julian Meagher to welcome in 2018’s Year of the Dog with a range based around a dog in the driver’s seat of a racing car.

For year (19), Year of the Pig, Hugo Boss has recruited New York-based Jeremyville, who has offered up a colourful cityscape which incorporates an array of characters, including pigs.

The prints feature on bags and shoes, as well as apparel such as dress shirts, sweatshirts, tees and bombers. Additionally, customers are able to purchased figurines and iPhone cases featuring the design.

Creative director Ingo Wilts admitted to WWD that the initial concept “was a little bit challenging. How can we do Hugo Boss and a pig in a fun way?”

However, the label is pleased with the final results of their collaboration with Jeremyville.

“It’s a nice collaboration,” he added. “We’re quite happy.”

The holiday capsule offers pieces for men and women, as well as unisex garments. Everything from the collection will launch in Hugo Boss’s retail stores globally from 7 November (18), and as well as displays in store windows and throughout the label’s social channels, there will also be videos to accompany the launch.

However, now that Hugo Boss’s 2019 project is complete, Wilts is already looking to next year.

“We’re working on 2020 now. It’s the year of the rat, so that should be interesting,” he smiled.

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