Kate Hudson has released a line of eco-conscious clothing for her fitness brand Fabletics.
The Almost Famous actress, who co-founded the lifestyle label in 2013, announced the arrival of the new clothing collection on her Instagram page on Wednesday.
“Wanted to share this exciting new activation of ours just in time for Earth Day coming up this month…introducing our new @Fabletics Eco-Conscious Capsule! A brand-new collection made from recycled and upcycled materials,” she wrote alongside an image of her wearing a grey outfit and sitting on a yoga mat.
The collection, which is already for sale on the company’s website, includes joggers, shorts, and pullovers, among other pieces of athleisurewear. The pieces come in simple colours like white, guava pink, and crystal blue.
“I can also personally attest to it being the perfect WFH (working from home) gear!” Hudson added, alluding to the clothing’s suitability for those practicing social distancing during the coronavirus crisis.
Elsewhere in her post, the star explained that the team at Fabletics has initiated a partnership with Repreve, a company that transforms recycled plastic bottles into fibre, reducing landfill waste. They are also undertaking further initiatives in order to address environmental concerns.
“We’re also happy to share that our stores (which are temporarily closed at this time) are 100 per cent climate neutral. And we’ve substituted plastic mailers for biodegradable, better-for-the-earth packaging,” Hudson concluded. “All of you have far exceeded any expectation I had when we started our brand. Your loyalty, care, inspiration, motivation is beautiful and I hope we are giving you what you need during these challenging days.”
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