Matt Dillon tapped to star in Brioni campaign

Matt Dillon is fronting menswear brand Brioni’s fall/winter 2019 campaign.The Hollywood actor has been tapped to star in the Italian label’s latest marking imagery, which has been captured by photographer Gregory Harris. Titled Tailoring Legends, one …

Matt Dillon is fronting menswear brand Brioni’s fall/winter 2019 campaign.

The Hollywood actor has been tapped to star in the Italian label’s latest marking imagery, which has been captured by photographer Gregory Harris.

Titled Tailoring Legends, one of the black-and-white campaign images depicts Dillon looking directly at the camera while standing in a suit and tie, while another shows him glancing sideways while sitting in a chair and sporting a suit and sneakers.

“(The) images highlight the strong personality of the actor who brings his individual sense of style to a selection of the brand’s finest tailoring, ready-to-wear and eveningwear,” a brand representative said in a statement. “Considered one of the most respected actors of his generation, Dillon reinforces the brand’s bond with Hollywood.”

In the photos, Dillon is also seen wearing a trench coat, a smart jacket, as well as a black shirt and blazer combination.

In landing the prestigious gig, the 55-year-old follows in the footsteps of previous campaign stars such as Pierce Brosnan, Anthony Hopkins, and Samuel L. Jackson.

The casting of Dillon continues Brioni’s return to its classic tailoring roots after former creative director, Justin O’Shea, launched a number of edgy ads with heavy rockers Metallica during his six-month stint at the helm in mid-2016.

Known for his versatility and roles in films like My Bodyguard, Crash, and There’s Something About Mary, Dillon most recently appeared onscreen in movies Head Full of Honey, Running for Grace, and The House That Jack Built. He is now working on action-drama Proxima and biographical crime-drama, Fonzo.

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