Jonathan Anderson’s JW Anderson label has adopted a “full war effort” approach in recent months, according to the designer.Anderson has been hit hard by the coronavirus pandemic, and had to close his Soho London store shortly after it opened in Mar…
Jonathan Anderson’s JW Anderson label has adopted a “full war effort” approach in recent months, according to the designer.
Anderson has been hit hard by the coronavirus pandemic, and had to close his Soho London store shortly after it opened in March.
After cleaning his house “about 25 times” at the beginning of lockdown in the U.K., Jonathan got stuck into work and urged his staff to follow suit.
“We tried everything we physically could,” he said in an interview with WWD. “This company is tiny, but in moments like this the team put on a full war effort.”
Anderson realises there won’t be an opportunity to unveil his new collections via live fashion shows this year due to the social distancing measures in place. But he has come up with innovative ways to showcase his designs, including holograms of models wearing his creations and boxes filled with fabric swatches, inspirational messages and images from his men’s spring and resort 2021 collections.
“I am equally as proud of this as I would be of a show,” Anderson said of the box.
The designer has also realised that in order to succeed, he needs stop worrying what the industry thinks and “focus on my relationship with the customer”.
Anderson has been making the most of his connection with fashion fans after Harry Styles wore one of his colour block cardigans on The Today Show in February. The colourful patchwork knit was such a hit that it began trending on TikTok. Anderson recently dropped a downloadable crochet pattern for the must-have knit, after #HarryStylesCardigan attracted 300,000 views.
© Cover Media
Jonathan Anderson has warned it will be “survival of the fittest” in the fashion industry following the Covid-19 pandemic.The JW Anderson founder has been forced to make drastic changes following the Covid-19 pandemic. Although lockdown may be easing i…
Jonathan Anderson has warned it will be “survival of the fittest” in the fashion industry following the Covid-19 pandemic.
The JW Anderson founder has been forced to make drastic changes following the Covid-19 pandemic. Although lockdown may be easing in some parts of the world, the designer insists there are tough times ahead.
“It’s going to be a rocky two years,” Anderson said in an interview with WWD when asked about the future of his brand. “If we think this is going to change by Christmas we are kidding ourselves. I’m more concerned about what the fallout is going to be, the geopolitical, the financial fallout. It’s going to be survival of the fittest – and you have leave your ego at the door.”
Anderson had to shut his London store just days after it opened in March and has been designing collections at home while devising new ways to showcase his designs. But he isn’t afraid to roll up his sleeves to get results.
“There has been disaster out there, but why shy away from trying to continue? It’s about supporting each other, about being humble and letting things roll,” he explained.
When it came to the usual show season period, rather than give up and accept defeat, Anderson told himself, “I’m not going to not do something.”
Anderson designed the JW Anderson collections at home on mannequins, and brainstormed a new socially-distanced way to showcase his looks – by using innovative hologram technology.
JW Anderson partnered with augmented reality startup HoloMe to generate holograms of models wearing the collections, which could be streamed anywhere in the world. High-definition images of the looks were made available via an app so they could be photographed or filmed by buyers.
Anderson also created boxes filled with images from his men’s spring and resort 2021 collections, along with fabric swatches, pressed flowers and cards bearing motivational messages such as ‘Never Compromise’ for press. Anderson is planning another ‘show in a box’ concept for his new LOEWE collections.
© Cover Media
Anna Wintour has commended Tom Ford for staging his latest fashion show in Los Angeles.Steering clear of the New York Fashion Week calendar, the American designer unveiled his fall/winter 2020 collection at Milk Studios in early February, just days bef…
Anna Wintour has commended Tom Ford for staging his latest fashion show in Los Angeles.
Steering clear of the New York Fashion Week calendar, the American designer unveiled his fall/winter 2020 collection at Milk Studios in early February, just days before the Academy Awards.
The spectacle included top models such as Gigi Hadid and Kendall Jenner, and in a new chat for her Go Ask Anna video series, Wintour praised Ford’s bold move.
“First and foremost, I want to applaud Tom Ford for showing in Los Angeles, because I totally reject the idea that everybody always has to do the same thing and show in the same way. We’re an industry that’s meant to be about change, so why don’t we change more often?” she mused. “So, taking his super glamorous show with his super glamorous audience to Los Angeles, I thought, was genius. The show was exciting and vibrant… and every woman there wanted every dress on the runway.”
Wintour attended numerous presentations over the course of Fashion Month, with her other top picks including the Marni, Louis Vuitton, and JW Anderson shows. She also loved the inventive Marc Jacobs show held at the Park Avenue Armory as part of New York Fashion Week, with the spectacle drawing in the likes of Naomi Campbell, Sofia Coppola, and Nicki Minaj, and featuring a performance from Karole Armitage and her troupe of dancers.
“He surprised us all by having sort of a cabaret setup. The whole space was filled with an army of Karole Armitage dancers and models mixing in with each other. You weren’t sure who was a dancer and who was a model. It was a very joyful, intimate and exhilarating experience,” the 70-year-old added.
© Cover Media
Jonathan Anderson has been added to Moncler Genius’ roster of designers.The designer, who serves as creative director of his own label JW Anderson and Spanish fashion house Loewe, is to create garments for the lifestyle brand’s annual drop of capsule c…
Jonathan Anderson has been added to Moncler Genius’ roster of designers.
The designer, who serves as creative director of his own label JW Anderson and Spanish fashion house Loewe, is to create garments for the lifestyle brand’s annual drop of capsule collections.
“The Moncler Genius creative hub evolves and announces its 2020 line-up welcoming JW Anderson with his arrestingly clever vision of gender-defying fashion,” a Moncler representative said. “The Northern Irish designer brings a unique design aesthetic that offers a modern interpretation of masculinity and femininity through a cross-pollination of menswear and womenswear.”
Anderson will be joining Sergio Zambon and Veronica Leoni for 2 Moncler 1952, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM, Fragment Hiroshi Fujiwara, Richard Quinn, and Poldo Dog Couture, in working with the company.
In addition, designers at Moncler are collaborating with the team at luggage brand Rimowa on a “bold new travel concept”.
Moncler chief executive officer Remo Ruffini has achieved great success with the guest designer model, which was first introduced three years ago, with company leaders thrilled with the ongoing interest.
“The values are solid and the shapes change constantly. It is a place where contemporary shapers of culture belonging to the world beyond Moncler are invited, in order to have other points of view on what the house stands for. Rapidity is the key,” they added. “The needs and the tastes of contemporary customers change at lightning speed. Fashion itself endlessly changes and morphs: Moncler Genius is a seismographer, and this is why it is always in flux.”
© Cover Media
Maisie Williams “felt ashamed” of her maturing body while portraying Arya Stark in the later seasons of Game of Thrones.The 22-year-old is ready to embrace a new feminine chapter in her life following the end of the HBO show, and she confessed that por…
Maisie Williams “felt ashamed” of her maturing body while portraying Arya Stark in the later seasons of Game of Thrones.
The 22-year-old is ready to embrace a new feminine chapter in her life following the end of the HBO show, and she confessed that portraying the youngest of the Stark clan began to affect her self-confidence and body image.
She was just 14 when she landed the role of Arya, and as her body inevitably started to change and develop as the eight seasons progressed, the show’s costume department tried to disguise her figure so she still looked like the tomboy.
“My body started to mature and I started to become a woman,” Maisie told Vogue.com. “But Arya was still very much trying to be disguised as a boy. I had really short hair and they’d constantly cover me in dirt, and shade my nose so it looked really broad and I looked really manly. They’d also put this strap across my chest to flatten any growth that had started.
“I don’t know that just felt horrible for six months of the year and I felt a bit ashamed for a while. So with this new phase of my style, it is nice to look more feminine and to have a real waistline, and to embrace the body that I have.”
And the British actress is excited for her style evolution to begin and was blown away by her outfit at the recent 2019 Emmy Awards.
Maisie debuted a new chic brunette bob and stunned in a black asymmetrical dress with a cinched-in waist that was designed by her boyfriend Reuben Selby and made by designer JW Anderson.
“I have a female body. How exciting!” she gushed as she looked at a picture of herself on the event’s purple carpet.
© Cover Media
Jonathan Anderson will be dipping his toes into the see-now-buy-now format for the first time following his upcoming London Fashion Week show.The style action moves to the British capital on Thursday (13sep18), after proceedings wrap up in New York.The…
Jonathan Anderson will be dipping his toes into the see-now-buy-now format for the first time following his upcoming London Fashion Week show.
The style action moves to the British capital on Thursday (13sep18), after proceedings wrap up in New York.
The JW Anderson designer is showing off his new season trends on Saturday, and fans will be able to snap up the collection on Net-A-Porter straight after the last model has walked.
“For me, it is always about how we work out new ways to be able to try to deal with the media scene, and you know… have fun with fashion,” he told British Vogue of why he is trialling the business model now.
And it hasn’t been a mad rush for Anderson to complete the collection in time for its release, as he explains he works on each of his lines, which includes his work with Loewe, six to eight months in advance.
“I feel I need that time to breathe with (a) collection,” he shrugged.
For his spring/ summer 19 offering, the Northern Irish designer has taken inspiration from arts and crafts pioneers Christopher Dresser and E. W. Godwin, whose works are featured on garments.
Flowing skirts and dresses give way to tailored suits, with Anderson pairing sneakers with the outfits for the first-look imagery.
“I feel that I have become more at one with what I do,” he explained. “I wanted to find something which was about this idea of really looking outside where we are, how we got there.
“When you look at those prints, they could have been designed 100, 400 years ago – but there is a modernity which is still applicable to today. I always like to take things from the past and reconnect them with today’s world.”
© Cover Media