John Legend is set to be the new face of footwear brand Sperry.
The singer-songwriter recently took to social media to announce his partnership with the U.S.-based brand, known for its boat shoes.
“I’m excited to announce that I’m partnering with Sperry in 2020. I’ve loved their shoes for a while, I have some on right now,” he said in a short video, before showcasing his pair of Gold Cup Authentic Original Lug Chukka shoes, which feature a leather upper and versatile lug outsole.
John did not share any further details, such as if he will be appearing in a campaign. However, the gig appears to be a good match for the 41-year-old, who is known for his sharp suiting for red carpet events and preppy off-duty style. His go-to stylist is David Thomas, whose clients also include Calvin Harris, Lionel Richie, David Guetta, and Henry Golding.
At present, Sperry doesn’t have any other major celebrity names attached as brand ambassadors, though the label has a “crew” of social media influencers, including a variety of photographers, travel bloggers, models, social entrepreneurs, and adventurers.
Previously, John opened up about the evolution of his personal style, putting his current looks down to his lifestyle on the West Coast.
“The clothing I have here in California would certainly be different to the clothing I have back in New York. I mean, the weather here is better, obviously, so the fabric needs to be more breathable and a little looser,” the All of Me hitmaker explained to GQ in 2018. “With a more relaxed vibe comes more colour. Sometimes when I was living back in New York, the sleek, chic, in-control power thing messed with your sense of style a little too much. It’s so uptight! You could never be off duty, you know?”
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