Kat Von D departing namesake beauty brand

Kat Von D is stepping away from her namesake beauty brand.The tattoo artist and reality TV star launched Kat Von D Beauty in partnership with cosmetics giant Kendo Brands back in 2008, with the company soon becoming known for its popular Tattoo Liner a…

Kat Von D is stepping away from her namesake beauty brand.

The tattoo artist and reality TV star launched Kat Von D Beauty in partnership with cosmetics giant Kendo Brands back in 2008, with the company soon becoming known for its popular Tattoo Liner and Everlasting Liquid Lipsticks.

However, Kat has now announced that she will be making a full departure from the firm so she can focus on her various other endeavours.

“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my make-up line, it has become clear to me that I just can’t do everything at the maximum capacity,” she said.

Kat, who welcomed son Leafar with husband Rafael Reyes in November 2018, went on to explain that she has sold all of her shares in the firm to Kendo bosses.

“This was not an easy decision, but after careful consideration, I decided I wanted the make-up line to continue to thrive and grow, and Kendo is primed to do just that,” the 37-year-old commented.

Going forward, the company will be called KVD Vegan Beauty.

And David Suliteanu, chief executive officer of Kendo, is determined to continue offering the current product line, as well as new formulas, all of which will be vegan and cruelty-free.

“I want to thank Kat for helping to change the beauty industry with us. The products we created together have stood the test of time and become icons. Kendo, along with our global retail partner, Sephora, look forward to the continued growth of KVD Vegan Beauty under Kendo’s leadership, ownership, and direction,” he shared.

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Moby unveils bold ‘animal rights’ arm tattoos

Moby has taken to social media to unveil his completed “animal rights” arm tattoos.On Monday, the musician uploaded an image of the fresh body art to his Instagram page, with the snap showing how he has had the block letters on the top of each of his a…

Moby has taken to social media to unveil his completed “animal rights” arm tattoos.

On Monday, the musician uploaded an image of the fresh body art to his Instagram page, with the snap showing how he has had the block letters on the top of each of his arms filled in.

“I thought it was time to fill in my arm tattoos,” he penned, alongside the hashtags, “#animalrights #veganforlife.”

Last month, Moby shared that he had visited tattoo artist Kat Von D, who is also vegan, to get the initial inkings, as he wanted to celebrate abiding by a vegan lifestyle for more than three decades.

“As November is my 32-year vegan anniversary I thought I’d get a tattoo (well, technically 12 tattoos) to celebrate,” the 54-year-old captioned the image on Instagram. “I’m a vegan animal rights activist for many reasons, but ultimately because I believe at the core of my being that every animal has the right to live their own life, according to their own will.”

But this isn’t the first time Moby has celebrated veganism with a tattoo. Back in September, the Porcelain hitmaker posted an image of a cross tattoo on the back of his neck which had been updated with the words, “Thou shalt not kill”, across the top.

“I got my first tattoo, a cross on my neck, in 1995 when I was on lollapalooza with sonic youth, beck, pavement, etc (sic). After 24 years I thought it was time to ask @thekatvond to give it an update. Wouldn’t it be remarkable if the world’s religions agreed on this one simple edict; thou shalt not kill? Thou shalt not kill humans. Thou shalt not kill animals. Thou simply shalt not kill,” he explained.

Moby also has the words “Vegan for Life” inked on his neck.

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Kat Von D launching vegan footwear line

Kat Von D has launched a vegan footwear line.The tattoo artist, who became a vegan in 2013, decided to create Von D shoes, a line of cruelty-free shoes and boots, after realising all the footwear in her closet was made “out of leather or snakeskin, or …

Kat Von D has launched a vegan footwear line.

The tattoo artist, who became a vegan in 2013, decided to create Von D shoes, a line of cruelty-free shoes and boots, after realising all the footwear in her closet was made “out of leather or snakeskin, or the adhesive used was derived from horses”.

“It was really difficult to find things that matched up to the way I liked to dress,” she told InStyle. “I also looked around at all of my vegan friends and everybody was struggling in the same department.

“We actually found this factory in Italy that is comprised of families of artists. These are people who have dedicated their lives to shoemaking and really appreciate it as an art form. Our shoes are made in the same factories as Gucci, Chanel, Dior, and Jimmy Choo – that’s the level of quality that you’re getting.”

The 37-year-old worked for two years on the collection, and some of the shoes are sustainable, with mushrooms, pineapples and apples used in the footwear construction, which she believes “imitates leather in every single way.”

The former L.A. Ink reality star focused on creating a variety of shoes, including unisex styles.

“It was really important to me to get vegan shoes on everyone’s feet. The quote-unquote ‘women’s styles’ come in sizes 5 to 12, just to be able to hook up all of my drag queen friends,” she explained, adding that she dislikes the fast fashion industry so wanted the collection to last a lifetime.

“Whether you buy one, two, or three styles, they’re going to last you forever,” she added.

Von D Shoes will be available from 1 November, which also happens to be World Vegan Day, and will range in price between $90 (£73) to $350 (£285).

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Jhene Aiko fronting campaign for new Kat Von D Beauty foundation

Jhene Aiko is starring in the campaign for Kat Von D Beauty’s new foundation.The singer-songwriter has been tapped by tattoo artist and cosmetics entrepreneur Kat Von D, who launched her brand in 2008, to be the global face of True Portrait Foundation….

Jhene Aiko is starring in the campaign for Kat Von D Beauty’s new foundation.

The singer-songwriter has been tapped by tattoo artist and cosmetics entrepreneur Kat Von D, who launched her brand in 2008, to be the global face of True Portrait Foundation.

Regarding the collaboration, Jhene explained that it was a natural fit, considering she has been a longtime fan of Kat’s vegan-friendly formulas.

“I am so excited to be partnering with Kat Von D Beauty for this launch and to be working with a brand that shares so many of my same passions,” the 31-year-old stated. “I love this foundation because it feels like I have nothing on – it’s like vegan silk! It’s the perfect all-day coverage with an airy lightweight finish whether I’m on stage or at home.”

The True Portrait Foundation features a medium coverage liquid-to-powder formula. It is housed in a sleek matte white bottle uniquely engineered for maximum usage and is available in 40 different shades.

And Kelly Coller, Kat Von D Beauty global vice president of marketing and PR, added that she was thrilled to be working with Jhene.

“Jhene first caught our eye years ago when she showcased our Shade & Light Contour Palette in a Vogue video and then we saw her again in a PETA campaign. Jhene seamlessly aligns with our beauty brand ethos being an avid animal lover, vegan advocate, and an existing Kat Von D Beauty user,” she praised. “Plus, Jhene has the sweetest soul, stunning skin, and our entire team has been obsessed with her music and tattoos.”

The Kat Von D Beauty True Portrait Foundation is priced at $36 (£30).

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Halima Aden uses lipstick as eyeshadow and blush 

Halima Aden has figured out a whole range of uses for lipstick in her beauty regime.The Somali-American rose to fame in 2016 when she became the first contestant to wear a burkini and hijab in the Miss Minnesota USA pageant, and has since gone on to si…

Halima Aden has figured out a whole range of uses for lipstick in her beauty regime.

The Somali-American rose to fame in 2016 when she became the first contestant to wear a burkini and hijab in the Miss Minnesota USA pageant, and has since gone on to sign with IMG Models.

Halima has now shared her go-to beauty regime in a video for Vogue.com and explained that she uses lip products in a multitude of ways, including on her eyelids and cheeks.

“The thing I love about using lipstick as eyeshadow, first of all, you get your money’s worth, girl. You get your lips, your eyeshadow, your contour, that is a pro in itself, right?” she said in the clip, before demonstrating how she applies Kat Von D’s Everlasting Liquid Lipstick in a deep red-brown shade to the various areas of her face. “And the other thing is, it has a nice shine to it, so when you blink it looks like you have that nice, glowy… you know, it just makes your eyes look so, so nice.”

In addition to using primer and NARS’ Sheer Glow Foundation, Halima also dabs a bit of the burgundy liquid lipstick on her cheeks and blends it in using a Beautyblender sponge. Though the most time-consuming element of her routine is grooming her eyebrows, which she does with a pencil and brush.

“You know how they say eyebrows should be like sisters, not twins?” the 21-year-old asked. “Well, mine aren’t even talking. It’s a family feud. One is shorter than the other, the arch is different. Like, what is going on? Can you guys just have a conversation? So, I try to like pull them closer together.”

Halima is not afraid to incorporate bright colour into her make-up either and is a big fan of the vibrant shades in Huda Beauty’s Rose Gold Remastered Eyeshadow Palette, especially the 24K hue, a bright gold with a hint of shimmer.

And she explained that she will often select her eyeshadow or lipstick based on the colour or pattern of her hijab.

“I wear the hijab… If I am going to be wearing a colourful headscarf, I want my make-up to reflect that,” the star added.

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