13 Reasons Why actress Katherine Langford has been named the latest international spokesperson for L’Oreal Paris.
The Australian actress, who is also known for films such as Love, Simon and Knives Out, has been tapped by bosses at the French beauty giant to represent the company in campaigns for mascara and their Casting Creme Gloss hair dye later this year.
In a statement, the 24-year-old shared that she was thrilled to join an A-list roster of L’Oreal spokeswomen, which also includes Viola Davis, Celine Dion, Liya Kebede, Eva Longoria and Helen Mirren.
“L’Oreal Paris is the brand that creates what’s next in beauty with an essential message: everyone is worth it,” she said. “It is all about learning how to love yourself, how to be bold, how to be confident! People my age should not be afraid to be themselves, because that’s what makes us beautiful. When you know you are worth it, you live your life to the fullest. Having always valued empowerment, I can say that I am very grateful to be part of such an inspiring group of women spokespersons.”
Delphine Viguier-Hovasse, Global Brand President L’Oreal Paris, explained that Katherine was picked for the job because they believe she is a good role model for her generation as she speaks out about tolerance, mental health, and equality across gender, sexual orientation, age and race.
“We are thrilled to welcome Katherine to the L’Oreal Paris family,” she praised. “She is a role model, a talented and confident young woman using her platform for positive influence. Katherine’s star will only continue to rise. As a young radiant heroine who encourages people to believe in themselves, she’s the perfect spokesperson to embody our signature brand message: we are all worth it.”
© Cover Media