Kevin Hart has been tapped as the face of Fabletics’ first activewear collection for men.
The Jumanji: Welcome to the Jungle actor is to front the upcoming campaign for Fabletics Men, with the new line designed to “cater to guys that the older performance brands have left behind”.
“The activewear space wants to intimidate. To get you to spend way too much cash on complicated tech you don’t need. On overpriced labels. On streetwear that tries too hard to be cool,” the 40-year-old said. “But at Fabletics Men? We’re going to give you exactly what you want at a price that won’t scare the hell out of you.”
The new Fabletics Men collection includes high-performance activewear tops and bottoms, as well as athleisure items like trousers, hoodies, joggers, and crewneck sweatshirts.
Items are to go on sale online at the end of April, with 20 per cent of net proceeds set to be donated to the Heart to Heart International charity in support of coronavirus relief efforts.
And TechStyle co-chief executive officer and co-founder Don Ressler is thrilled to have Hart onboard at the label.
“Kevin called out the problem: a lot of older performance labels pressure you to be something you’re not. Fabletics Men works 24-7 to provide gear that works for the wearer – not the other way around,” he added.
Fabletics was co-founded by Kate Hudson in 2013. Other celebrities to collaborate on collections include Demi Lovato, Kelly Rowland, and Maddie Ziegler.
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