Riccardo Tisci has called upon internal Burberry staff members to model the latest collection.
During the Covid-19 lockdown, fashion designers have been forced think outside of the box when it comes to shooting and sharing new designs.
Tisci, who already entrusted Kendall Jenner to photograph herself for the recent TB monogram campaign, decided to look within the company to find a host of fresh faces for the spring/summer 2021 pre-collection lookbook.
“For the lookbook, I called upon the incredible talent at Burberry to open their doors and be a part of this journey – each interpreting the looks in their own unique way outside in the landscapes of London and beyond,” he said in a statement.
Among his new model recruits is a retail worker, a digital designer, a merchandiser and accessory designers. All were photographed on the streets of London outside or near to their homes.
“Discover the Spring/Summer 2021 pre-collection lookbook – a celebration of the #Burberry community, inspired by Thomas Burberry’s legacy of discovery and the great outdoors,” a Burberry representative wrote on Instagram.
Burberry’s iconic check fabric features heavily across the new designs, both in the menswear and womenswear offerings, including on shorts, sweaters, skirts, and the label’s famous trench coat.
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