Kendall Jenner has teamed up with designer Kenneth Cole to help launch The Mental Health Coalition initiative.
To coincide with Mental Health Awareness Month in May, the designer and social activist has unveiled The Mental Health Coalition, the first collaborative effort of this scale which will unite members of leading U.S. mental health organisations, creative and media platforms, passionate advocates, as well as celebrities, with the aim of working together to destigmatise mental health conditions.
To help promote the drive, Kendall, who has been open about her battle with anxiety, made a video call appearance on Good Morning America.
“When he came to me (with the idea), it was so perfect… You know, I struggle with my own mental health issues sometimes myself so I was very excited, I was so ready to get involved,” she explained. “What I hope to accomplish is for people not to feel as alone.
“I was really, really young and feeling like I couldn’t breathe and running to my mom… She, of course, took me to a bunch of doctors, just to make sure I was all OK physically… No one ever told me I had anxiety,” the model confessed. “Maybe three, four years ago it came back completely full-on and I would have crazy panic attacks, (and I) finally kind of got the information I needed about it.”
The initiative brings together mental health resources and service providers in one place – an online platform and digital hub where people can seek help or guidance and open up about their problems.
Cole, founder and chairman of the initiative, added in a statement that the coronavirus crisis has created an “unprecedented urgency to address” mental health.
“We are aligned with the goal of ending the related devastating stigma. I believe that together we can end the stigma, but only together,” he said.
In addition to Kendall, other stars joining the initiative include Stanley Tucci, Whoopi Goldberg, Kesha, among others, who will post confessional videos on social media in which they answer the question: “How are you, really?”
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