Felipe Oliveira Baptista has been named as the new creative director of Kenzo.
On Monday, a spokesperson for the LVMH Moet Hennessy Louis Vuitton-owned fashion house announced that the Portuguese designer will succeed co-designers Humberto Leon and Carol Lim following their departure from the brand last month after an eight-year stint.
Regarding the news, Baptista shared his excitement over the gig, and insisted that he planned to move the label forward while remaining respectful of founder Kenzo Takada’s vision.
“Kenzo is all about contagious freedom and movement. Everything Mr. Takada did was suffused with joy, elegance and a youthful and bold sense of humour,” he said in a statement. “Kenzo’s constant celebration of nature and cultural diversity has always been and remains at the heart of the brand. These two subjects have never felt more relevant and compelling than they do today and will be instrumental to the future of Kenzo.”
Baptista’s appointment is effective of 1 July. Born in the Azores, the fashion star studied at Kingston University in London before going on to work for Christophe Lemaire in Paris. He also acted as the creative director of Lacoste from 2010 until 2018.
Accordingly, Kenzo’s chief executive officer, Sylvie Colin, is thrilled to be bringing Baptista on board.
“We are delighted to welcome Felipe Oliveira Baptista as the new creative director of Kenzo. His innovative and modern creative vision and well-rounded artistic approach will enable Kenzo to reach its full potential while respecting its unique heritage,” she commented.
Leon and Lim presented their final co-ed collection for Kenzo during Paris Fashion Week: Men’s on 23 June. The pair plan to focus on developing their U.S.-based Opening Ceremony store chain and fashion label.
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