Khalid lands Reebok campaign

Khalid has landed a global partnership with Reebok.The Grammy Award-nominated singer-songwriter is teaming with bosses at the sportswear giant on the Sport the Unexpected campaign, set to be released in the spring. Regarding the collaboration, Khalid …

Khalid has landed a global partnership with Reebok.

The Grammy Award-nominated singer-songwriter is teaming with bosses at the sportswear giant on the Sport the Unexpected campaign, set to be released in the spring.

Regarding the collaboration, Khalid explained that he has always been a fan of the label and appreciates the way the design team offer clothing and footwear with a “fresh twist”.

“I’m amped to partner with Reebok,” he said. “I love how they mix old and new and honour the classics with fresh twists. I hope we can inspire a new generation of people to be themselves and take creative chances.”

In a teaser image from his debut campaign, Khalid is seen posing in jeans, a white jacket, and white Reebok sneakers while standing next to a vintage car. Another shot sees him playing with his dog Maui, who is decked out in a specially designed tracksuit.

And Matt Blonder, vice president of marketing and digital brand commerce, is thrilled to welcome the 21-year-old into the Reebok fold.

“Khalid continues to be a beacon of originality, pride and imagination for today’s rising youth,” the executive praised. “Through his unique sound and a personal journey that took him across the country, Khalid authentically symbolises our common ethos – to inspire creativity and encourage experimentation. We’re privileged to welcome him to our family.”

Khalid follows in the footsteps of current Reebok brand ambassadors such as Nathalie Emmanuel, Gigi Hadid, Gal Gadot, Future, Cardi B, Danai Gurira, and Conor McGregor.

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Khalid & Noah Cyrus fronting new anti-bullying campaign for clothing brand Hollister

Singers Khalid and Noah Cyrus have teamed up with teen clothing brand Hollister for a special new anti-bullying campaign.The young stars are spokespeople for the label’s fresh partnership with tech company Sit With Us, an app that helps solitary studen…

Singers Khalid and Noah Cyrus have teamed up with teen clothing brand Hollister for a special new anti-bullying campaign.

The young stars are spokespeople for the label’s fresh partnership with tech company Sit With Us, an app that helps solitary students connect with other kids so they can eat lunch together at school and avoid sitting through mealtimes alone.

Khalid and Noah are huge fans of the effort, with the musicians explaining they have both had their fair share of painful episodes as school students.

“I’ve definitely been a new kid and I’ve not necessarily been pushed to the side, but treated as if I’m of no importance because I was new,” Khalid told Billboard. “It was definitely hard for me not having a place to sit.”

Noah, the sister of pop star Miley Cyrus, was also subjected to torment from her peers because of her famous family name, and the bullying became so bad she had to switch schools.

“I had some s**tty kids in school say some stuff to me about my family or my last name, so my father or brother would sit with me at school even though we only had 45 kids,” she recalled. “Lunchtime is hard when you don’t have a lot of friends.”

In addition to the anti-bullying campaign, which kicks off in September (18), the stars will also front a back-to-school fashion initiative, called Carpe the Fit Out of Denim for Hollister, which kicks off later this month (Jul18), as well as holiday promotional material for the company later this year.

American Teen star Khalid and Make Me hitmaker Noah have been lifelong fans of the brand and are elated with their new roles.

“Every kid in my high school or middle school had a pair of Hollister jeans and Hollister flannel,” Khalid, 20, smiled, with Noah gushing, “My brothers loved Hollister underwear. Their jeans are the only ones that fit me. I had trouble getting jeans when I was growing up. I had little skinny legs and this booty that came out of nowhere. I said, ‘Just pay me in jeans’.”

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