Kid Cudi is teaming up with Adidas Originals on a new collection.
The Day ‘n’ Nite star is the latest rapper to announce a sportswear partnership, with Cudi taking to Instagram to share the news with his 1.1 million followers.
Next to an abstract illustration of a blue-skinned woman’s half head with a burning moon inside it, set against a pink backdrop, he simply wrote: “@adidasoriginals.”
Along the bottom of the picture, written in yellow, is the website details: adidas.com/kidcudi.
According to Footwear News, the graphic will be present on all upcoming Kid Cudi x Adidas merch, and fans can expect footwear and apparel to drop towards the end of the year.
The bold graphic was spotted at the weekend plastered around the grounds of Miami Gardens’ Hard Rock Stadium at the Rolling Loud hip-hop festival.
It marks the next chapter for Cudi and Adidas, after they first worked together on the TRESC Run sneaker last year. The 35-year-old was one of six celebrities to make up the Asterisk Collective launched by the sportswear giant in December.
The rapper’s former mentor Kanye West, who he’s described as his “big brother” in the past, also has a close relationship with Adidas; together they produce the Stronger star’s popular Yeezy line.
The news of Cudi’s deal comes after Travis Scott’s latest design efforts for Nike, the Air Jordan 1 High OG TS sneakers, sold out within hours of release on Saturday.
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