Jane Fonda and Lil Nas X tapped to star in environmentally-conscious Gucci campaign

Jane Fonda and Lil Nas X are fronting a new environmentally-conscious campaign for Gucci.Released on Tuesday, the marketing imagery for the Italian luxury label’s first sustainable line, Gucci Off the Grid, was shot by photographer/director Harmony Kor…

Jane Fonda and Lil Nas X are fronting a new environmentally-conscious campaign for Gucci.

Released on Tuesday, the marketing imagery for the Italian luxury label’s first sustainable line, Gucci Off the Grid, was shot by photographer/director Harmony Korine with creative direction from Alessandro Michele and art direction by Christopher Simmonds.

For her photoshoot, Fonda is seen posing in front of a wooden treehouse set within a cityscape while wearing an off-white suit and carrying a yellow tote bag.

And while the Hollywood icon recently pledged to stop buying new clothes, she insisted the campaign aligns with her devotion to promoting environmental causes, such as her Fire Drill Fridays demonstrations.

“Demand that your government officials invest in clean energy infrastructure,” she commented. “Global economists agree that it’s the top investment we can make, both in terms of climate benefits and having the highest stimulus effect during the time of pandemic when so many jobs need to be created.”

Old Town Road hitmaker Lil Nas X, adventurer/environmentalist David Mayer de Rothschild, singer King Princess, and Japanese musician Miyavi, have also been cast in the project, and are depicted sporting pieces from the collection while standing or sitting in the treehouse – with a Gucci representative explaining that the imagery represents opening “the door to a new beginning”.

“@lilnasx is seen in the #GucciOffTheGrid campaign, a new sustainable collection by @alessandro_michele that is also created using ECONYL, a regenerated nylon. The rapper, singer and songwriter has embraced a greener way of living and performing, including being more aware of his environmental footprint while traveling and supporting environmentally friendly companies,” a spokesperson added in an Instagram post.

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January Jones and Kiernan Shipka reunite for Rodarte lookbook

Mad Men co-stars January Jones and Kiernan Shipka have reunited for Rodarte’s new lookbook.The actresses, who played mother-daughter duo Betty and Sally Draper on the hit TV series, which ran from 2007 until 2015, have been tapped by designers Kate and…

Mad Men co-stars January Jones and Kiernan Shipka have reunited for Rodarte’s new lookbook.

The actresses, who played mother-daughter duo Betty and Sally Draper on the hit TV series, which ran from 2007 until 2015, have been tapped by designers Kate and Laura Mulleavy to appear in the spring/summer 2020 campaign for their fashion label.

Posing in front of a painted landscape background, one portrait shows January and Kiernan standing side-by-side while sporting strapless silk floral gowns and with white pearls dotted throughout their hair, while another sees them posing in dramatic ballgowns.

Taking to Instagram to upload the images, January wrote alongside one of the snaps, “Casual family portraits are so back in.”

And the photographs caught the attention of the pair’s former Mad Men co-stars, with Christina Hendricks, who played Joan Holloway, noting, “When was this?!! So dreeeeeeemy (sic),” and Alison Brie, who portrayed Trudy Campbell, posting, “HOLY. S**T.”

However, January and Kiernan aren’t the only celebrities to appear in Rodarte’s latest imagery, with actresses Kirsten Dunst, Margaret Qualley, Gabrielle Union, Lili Reinhart, Helena Howard, Rowan Blanchard, and Yalitza Aparicio, as well as Haim musicians Este, Danielle, and Alana Haim, rapper Kilo Kish, and singer-songwriter King Princess also featuring.

The photoshoot was helmed by photographer Daria Kobayashi Ritch and styled by Shirley Kurata and Ashley Furnival. Regarding the decision to unveil portraits rather than a runway presentation, Laura told Vogue that they wanted to merge their interests in fashion and art.

“As we’ve become more confident and comfortable in our design voice and really seeing what our personality is within the design world, it’s been really nice to think artistically about creating a world behind each collection,” she shared.

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