Kylie Jenner has insisted the running of Kylie Cosmetics will remain the same following her deal with Coty.
The reality TV star started her brand with a range of lip kits in 2015 and went on to launch Kylie Cosmetics the following year, with the company selling eyeshadows, concealers, lipsticks, and eyebrow pencils, as well as a line of skincare formulas.
In November, Kylie announced she had sold a 51 per cent stake, worth $600 million (£463 million), in her company to Coty, the American multinational beauty giant which also owns brands such as Clairol, Max Factor, OPI, Rimmel, and Wella.
Speaking about the deal in a cover interview with U.S. Harper’s Bazaar magazine, the 22-year-old explained that it will allow her to focus on creative and communications efforts for the brand as she, her mother Kris Jenner, and Coty executives look for opportunities to expand the business.
“I think it was just time,” Kylie said. “I mean, we have a great team. But it’s me and my mom kind of leading the pack, which will still be the case. Nothing’s going to change. But, hopefully, we can expand and get a big infrastructure behind Kylie Cosmetics and go worldwide and get more amazing people on the team to expand the business.”
Kris added that her daughter serves many different roles in the business, while she acts as the chief operating officer (COO).
“Kylie does all of the creative stuff – she’s the CEO, CMO, CCO,” the 64-year-old stated. “She’s been so amazing, the way she has grown this company. I’m like the COO. I help keep everything running behind the scenes. But she had this vision when she was 15, and it’s been remarkable to watch it come to life, to step back and see it evolve.”
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