Moschino is set to take over the Universal Studios Hollywood backlot in Los Angeles for its annual cruise 2020 presentation.
The fashion label, spearheaded by creative director Jeremy Scott, will showcase its cruise 2020 line-up alongside its men’s spring 2020 collection at the show, which is slated to take place on 7 June.
The iconic location is a landmark in the U.S. movie industry, and follows the Italian brand’s impressive presentation held at Rome’s legendary Cinecitta Studios in January, where it previewed its men’s fall 2019 and its women’s pre-fall 2019 collections.
The show bore a similarly cinematic theme, and paid tribute to celebrated Italian director and screenwriter Federico Fellini, whose popular credits include La Dolce Vita and La Strada.
Under Scott’s creative direction, the Moschino brand is renowned for its celebrations of pop culture, with previous references within the line including Barbie, Looney Tunes and SpongeBob SquarePants.
News of Moschino’s return to Los Angeles comes shortly after the brand launched its recent The Sims inspired capsule collection at Coachella last month.
Speaking of the collaboration, the designer gushed over his love of fantasy and shared that he likes to create storylines and characters within his fashion lines.
“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” he said in a statement. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”
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