Khloe Kardashian suggests a social media cleanse to banish body issues

Khloe Kardashian believes a social media detox will help banish body insecurities.The reality star is the founder of clothing brand Good American, which she launched with partner Emma Grede in 2016. Catering for U.S. sizes 0 to 24, the label promotes a…

Khloe Kardashian believes a social media detox will help banish body insecurities.

The reality star is the founder of clothing brand Good American, which she launched with partner Emma Grede in 2016. Catering for U.S. sizes 0 to 24, the label promotes an ethos of inclusivity and though it started as denim-focused, it has since expanded to include garments like T-shirts, bodysuits and sweatpants with an activewear range soon to follow. Khloe sees the beauty in all shapes and sizes, but admitted that comparing your shape to other women online is a recipe for disaster when it comes to body confidence.

“Really we need to stop comparing ourselves to everyone else’s journey and be the best version of ourselves,” she insisted in an interview with The Sunday Times’ Style magazine. “I’ve always been compared to my sisters, who I will never look like, so it was really personal to me to create a clothes range that caters to all sizes.”

Good American’s workout line, The Performance collection, will launch Thursday (02Aug18) on the brand’s official website and exclusively in London department store Selfridges. Khloe and Emma will also lead the launch in Times Square, New York at 9am on the same day.

The youngest Kardashian sister developed a passion for fitness following her split from ex-husband Lamar Odom, having transformed her figure through diet and exercise and going on to pen a book, Strong Looks Better Naked, and star in E! reality show Revenge Body with Khloe Kardashian.

Since giving birth to her and boyfriend Tristan Thompson’s daughter True in April (18), Khloe has managed to lose 33 pounds (15 kilograms) of baby weight, and the 34-year-old says the brand’s Electric Feel leggings – which have a waistband one inch higher for extra coverage and support – is her go-to item in the collection.

“I had a baby three months ago and have a little more of a tummy than I might usually have, so the pants help,” she smiled.

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Khloe Kardashian set to launch activewear collection

Khloe Kardashian’s clothing line Good American is gearing up to release activewear.The reality star’s size-inclusive brand was launched in 2016 and is mainly denim focused, with jeans available to purchase from U.S. sizes 0 to 24. Good American has sin…

Khloe Kardashian’s clothing line Good American is gearing up to release activewear.

The reality star’s size-inclusive brand was launched in 2016 and is mainly denim focused, with jeans available to purchase from U.S. sizes 0 to 24.

Good American has since expanded to include garments like T-shirts, bodysuits and sweatpants as well as a range of accessories, and the 34-year-old has now announced on social media that the company is about to unveil a new workout range.

“I’m so glad I don’t have to keep this a secret any more (sic)!! @goodamerican activewear launches August 2!” she captioned the snaps, in which she posed wearing a black and white sports bra while resting a dumbbell upon her shoulder. “Over a year in the making and as you all know fitness is my passion and I’m so proud of this line!! #GoodSquad #OurBodyOurJourney.”

The Keeping Up with the Kardashians star launched Good American with Emma Grede after the London-born businesswoman approached Khloe’s mother Kris Jenner about making jeans for women of all shapes and sizes.

The youngest Kardashian sister developed a passion for fitness following her split from ex-husband Lamar Odom, having transformed her figure through diet and exercise and going on to pen a book, Strong Looks Better Naked, and star in E! reality show Revenge Body with Khloe Kardashian.

Since giving birth to her and boyfriend Tristan Thompson’s daughter True in April (18), Khloe has managed to lose 33 pounds (15 kilograms) of baby weight.

“After I had True, I didn’t put any pressure on myself to lose the baby weight. I just wanted to get back to my regular routine from before I got pregnant, which was working out five to six times a week,” she wrote on her app recently, adding that she credits her weight loss on breastfeeding and her active lifestyle.

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Pregnant Khloe Kardashian creates maternity clothing line

Khloe Kardashian is expanding her GOOD American clothing label to include a maternity range.While two of her sisters have added to their fortune with beauty ranges, Khloe has her own fashion brand, and is expanding it to reflect what’s going on in her …

Khloe Kardashian is expanding her GOOD American clothing label to include a maternity range.

While two of her sisters have added to their fortune with beauty ranges, Khloe has her own fashion brand, and is expanding it to reflect what’s going on in her personal life.

The 33-year-old reality star, who is heavily pregnant with her first child with basketball player Tristan Thompson, has announced on Instagram that GOOD American will be stocking maternity wear from Thursday (15Mar18).

“@goodamerican #GoodMama Launches Thursday 3.15.2018,” Khloe captioned an image of herself wearing maternity leggings.

In the photo, Khloe stands side on so her growing bump can be seen in full. Wearing only a bra with the Good Mama trousers, she can be seen cradling her stomach as she looks into the distance.

Khloe founded GOOD American with Emma Grede in October 2016, with the body inclusive line offering jeans from U.S. size 0 to 24.

The Keeping Up with the Kardashians star was inspired to design denim after struggling to find jeans that fit prior to her huge weight loss after splitting from ex-husband Lamar Odom in late 2013.

“I was what I would say is average size at the time,” she previously said. “I was very proud of who I was, and I felt, like, so shamed at the time, to go into boutiques or to go denim shopping. It was something that was super hard for me.

“I remember the chubby girl in me, and I’m fighting for my chubby self. It wasn’t about having a new denim line… It was about doing something that empowers other women, and something that is really going to break down barriers.”

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