Tommy Hilfiger and Lewis Hamilton recruited many famous faces to model their latest designs at London Fashion Week on Sunday.
The American designer unveiled his fourth collection in partnership with the Formula One driver, as well as their capsule collection with musician H.E.R., at the TOMMYNOW Spring 2020 show held at the Tate Modern in London on Sunday night, with celebrity guests including Billy Porter, Charli XCX, and Meghan Trainor.
The show featured a diverse, age, and size-inclusive mix of models from both sides of the Atlantic, ranging from ’90s British favourites Jodie Kidd, Yasmin Le Bon, and Erin O’Connor to newcomers such as Halima Aden, Alton Mason, and Jasmine Sanders. Other U.K. faces included Jourdan Dunn, Georgia May Jagger, and Karen Elson, while international models included Winnie Harlow, Alessandra Ambrosio, and Candice Swanepoel.
The famous faces on the runway vastly outnumbered those sitting front row, with the show also featuring celebrity relatives such as Helena Christensen and Norman Reedus’ son Mingus, Kate Moss’ sister Lottie, Liam Gallagher’s son Lennon, Bob Geldof’s daughter Pixie, and Christy Turlington’s nephew James.
The genderless ‘See Now, Buy Now’ collection was the most sustainable TommyxLewis release to date, with 75 per cent of the line using more sustainable production methods, including organic cotton, recycled fabric, and low-impact denim washes.
Naomi Campbell opened the show wearing a neon yellow and beige tracksuit with chunky high-top sneakers. A number of streetwear looks followed, before the collection focused on preppy outfits heavily featuring nautical stripes and the stars and stripes of the U.S. flag, with Ambrosio wearing a crisp navy blue blazer over the top of a white and blue striped shirt, worn as a dress, and a white jumper.
Hamilton linked arms with Campbell as he walked down to the catwalk with Hilfiger and H.E.R. to give the final bow.
“Thanks to @thomasjhilfiger, @hermusicofficial, all my amazing models including @naomi and of course to everyone at @tommyhilfiger,” he wrote on Instagram. “It’s been such a journey to create our most sustainable collection to date, but it’s something I’m so proud that we’ve been able to achieve. Feeling very grateful for all our hard work today.”
London Fashion Week continues on Monday with presentations from Burberry, JW Anderson, and Erdem.
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