Busy Philipps is ‘really picky’ about the brands she promotes

Busy Philipps won’t promote products on Instagram if she hasn’t tested them herself. The Dawson’s Creek actress is known for documenting the ups and down of her life on Instagram Stories, through which she regularly gives her two million followers unf…

Busy Philipps won’t promote products on Instagram if she hasn’t tested them herself.

The Dawson’s Creek actress is known for documenting the ups and down of her life on Instagram Stories, through which she regularly gives her two million followers unfiltered access to unretouched photos and videos.

Thanks to her status as an Instagram celebrity, Busy is often approached by brands to promote their products on her page, but she will only agree to the deal if she has tested the item and approves of it.

“If I haven’t used a product before I always ask (for the brand to) send it because I want to know that the thing I’m going to represent is based in truth,” she explained to DailyMail.com. “I think that one of the reasons why my social media has been successful and why I have been successful is because we have been really picky in terms of the brand deals I choose. I’m just not a person whose interested in lying in order to make money, and I think that the people – mostly women – who follow me fundamentally understand that and get that sense from me.”

The 40-year-old, who is a longtime ambassador for skincare brand Olay, currently stars in the company’s latest marketing imagery alongside comedian Lilly Singh and model Denise Bidot. The campaign is the first to feature the Olay Skin Promise logo, which means the photos have been unretouched, and Busy found the job found empowering.

“For me as a woman who has turned 40, and (has) never done Botox or filler… I have had moments where I’ve seen flawless skin with zero fine lines and thought, “Oh is that what I’m supposed to look like?'” she shared. “Doing this campaign and being involved with Olay has really empowered me to think of my skin as one of my strengths and (to see that) the way it is naturally can be even more beautiful than some thing that’s not real.”

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Busy Philipps starring in unretouched Olay campaign

Busy Philipps has appeared unretouched in a campaign for skincare brand Olay. The actress, a longtime Olay ambassador, stars along comedian Lilly Singh and model Denise Bidot in the American company’s new advertising campaign, the first to be labelled…

Busy Philipps has appeared unretouched in a campaign for skincare brand Olay.

The actress, a longtime Olay ambassador, stars along comedian Lilly Singh and model Denise Bidot in the American company’s new advertising campaign, the first to be labelled with the “Olay Skin Promise” logo, which indicates that the images have not been airbrushed or retouched.

Speaking to Allure, Busy admitted she was so impressed with her skin in the advertising that she thought she had been retouched.

“I sent an email back that said, ‘I’m confused; I thought we weren’t doing retouching. Could you please send me the unretouched image?'” she recalled. “They were like, ‘That is the unretouched image.’ I’m not afraid to say that I think I look really good!”

The campaign marks the beginning of Olay’s new commitment to stop retouching images throughout all of its advertising by the end of the year, and Busy is thrilled that people will be able to see normal, imperfect faces fronting promotional pictures.

“I think people are so conditioned to see a ‘perfect’ face staring back at them on Instagram,” the Dawson’s Creek star continued. “And the more those (types of retouched) images get out there, the more it reinforces a normal that is not normal.

Busy was particularly pleased to see that her moles, which were often removed digitally from photoshoots early on in her career, remained intact in the Olay imagery.

“My moles are such defining characteristics of my skin – it’s who I am,” she stated. “So to have that message sent to me in the beginning of my career caused a lot of self-doubt.”

The 40-year-old made an appearance on Good Morning America wearing no foundation on Wednesday to promote the Skin Promise pledge, and was excited when she saw her unretouched face advertised on the digital billboards in New York’s Times Square.

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