Marion Cotillard has been tapped as the new face of Chanel No.5 perfume.
A representative for the French luxury brand took to Instagram on Monday to share the news, uploading a black-and-white image of the actress gazing directly at the camera.
“Chanel is delighted to announce that Marion Cotillard will be the face of the new advertising campaign for the iconic N°5 fragrance,” they added in the caption.
No further details, such as a release date for the full imagery, were announced.
Cotillard has ramped up her ties to Chanel in recent months, having attended several fashion shows and worn an embroidered black outfit to the Marrakech Film Festival’s opening ceremony in December and a couture ensemble to the Cesar Revelations 2020 event last month.
The 44-year-old follows in the footsteps of Gisele Bundchen, Brad Pitt, and Nicole Kidman in landing a Chanel No. 5 campaign, while Lily-Rose Depp fronted the launch of Chanel’s No.5 L’Eau perfume back in May 2016, Keira Knightley was the face of Coco Mademoiselle, and Margot Robbie is currently promoting Gabrielle Chanel Essence. Other Chanel brand ambassadors include Penelope Cruz, Kristen Stewart, and Pharrell Williams.
Previously, Cotillard served as a brand ambassador for rival house Christian Dior. She was chosen to promote the Lady Dior handbag in 2008 and went on to appear in at least 15 other campaigns. However, the La Vie En Rose actress parted ways with the company in 2017, not long after Maria Grazia Chiuri succeeded Serge Ruffieux and Lucie Meier as interim creative directors at the label.
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