Alexander Wang CEO exits the company

Lisa Gersh, the CEO of Alexander Wang, has left the company.Prior to her role at the fashion house, Gersh worked for businesses including Goop and Martha Stewart Living Omnimedia before joining Alexander Wang in 2017. Up until her appointment, Wang him…

Lisa Gersh, the CEO of Alexander Wang, has left the company.

Prior to her role at the fashion house, Gersh worked for businesses including Goop and Martha Stewart Living Omnimedia before joining Alexander Wang in 2017.

Up until her appointment, Wang himself acted as dual chief executive and designer following on from his time as creative director at Balenciaga, and he will now be assuming Gersh’s duties until a permanent replacement is selected.

“I’m grateful to Alexander Wang for the opportunity to work together and I wish the team continued growth and success,” Gersh said in a statement to Business of Fashion.

The Oxygen Media co-founder was brought in as the New York-based label started to make important changes to its business model, in the hope that these alterations would drive more direct-to-consumer sales.

Wang now intends to complete the rebranding process, and also plans on launching a new e-commerce experience, as well as adding new product categories and markets.

“Innovation and creativity remain core to the Alexander Wang brand,” the fashion mogul explained. “Looking ahead, we will continue to push boundaries and challenge the status quo.”

As Gersh exited the brand, Wang welcomed Stripes Group operating partner Brigitte Kleine to its board, who has formerly worked at Donna Karan, Michael Kors and Tory Burch, the latter of which experienced an increase in sales to over $1 billion in 2016 while Kleine was president.

Alexander Wang presented its spring 2019 ready-wear-collection in June (18), having decided to ditch this year’s New York Fashion Week. The brand’s next show is scheduled for December.

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