Loewe has unveiled a collection influenced by the work of British ceramicist William De Morgan.
Jonathan Anderson, creative director of the Spanish heritage fashion house, took to Instagram on Monday morning to announce the launch of the capsule line, which includes both ready-to-wear items and accessories.
“The work of British ceramicist William De Morgan is celebrated in Loewe’s new capsule collection conceived as a world of colour, texture and playful imagination. De Morgan was renowned for his Arts and Crafts tile designs. Now, his fantastic creatures and floral arabesques are celebrated in LOEWE’s capsule collection of ready-to-wear, accessories and charms for both men and women,” he wrote alongside a campaign image. “Certain details are enlarged on coats and bags, while others are hand-stitched onto oversized scarves and knitwear. Some garments, such as a woollen dragon’s tail, or a horned knitted beanie, remake the wearer as a monster themselves. This is a collection in which the imagination is set free, and the magical is blended with the everyday.”
The campaign was shot by Craig McDean and styled by Benjamin Bruno. Models including Jamily Wernke Meurer and Marcel Korusiewicz feature in the images.
The William De Morgan capsule collection will be available to purchase from 14 November. Prices have not been announced.
And it appears the initial reaction to the concept is overwhelmingly positive, with fashion critic Tim Blanks commenting, “SUBLIME!!!!!!!” on Instagram, and model Liya Kebede adding: “So good.”
De Morgan was known for his intricate tiles, stained glass, and furniture, with his designs often based on Medieval or Islamic patterns. He died at the age of 77 in 1917.
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