Milan Fashion Week is to be fully digital for the first time.
Italy continues to be one of the nations worst affected by the coronavirus pandemic, with 91,000 active cases and approximately 30,000 deaths.
In light of the crisis and lockdown to prevent the further spread of the Covid-19 virus, executives at the Camera Nazionale della Moda Italiana have announced that they will be presenting the first digital fashion week from 14-17 July 2020.
The online calendar will promote the spring/summer 2021 men’s collections and the spring/summer 2021 men’s and women’s pre-collections.
“The initiative is in line with a raft of concrete responses to the recently changed scenario in the fashion industry,” a spokesperson commented. “Camera Nazionale della Moda Italiana will be proposing a digital platform featuring photographic and video content, interviews, and backstages of creative moments and alternative and unique viewpoints, all organised in a calendar with slots for each brand, the aim being to create a rich and varied (blueprint for) use to all operators in the industry.”
In addition, organisers hope to introduce webinars, livestreams of interviews with important industry figures, and live performances.
The news comes shortly after British Fashion Council (BFC) executives confirmed plans to merge womenswear and menswear into one gender-neutral platform for London Fashion Week during the next year, with online events to kick off from 12 June.
Meanwhile, Giorgio Armani has indicated that he plans to resume presenting fashion shows in Milan in September.
In an interview with WWD, the designer insisted he will be unveiling his men’s and women’s collections later in the year, though admitted the “format is still being defined”.
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