Eva Longoria dyes hair at home for new L’Oreal Paris commercial

Eva Longoria has dyed her own hair at home for a brand-new L’Oreal Paris commercial.The Desperate Housewives actress made a splash on Instagram last week when she demonstrated to her seven million followers how she uses the brand’s Magic Root Cover Up …

Eva Longoria has dyed her own hair at home for a brand-new L’Oreal Paris commercial.

The Desperate Housewives actress made a splash on Instagram last week when she demonstrated to her seven million followers how she uses the brand’s Magic Root Cover Up to conceal her silver strands while she can’t visit her usual hairdresser during the coronavirus lockdown.

However, Eva has since decided to permanently dye her locks with L’Oreal Paris’ Excellence Creme products, and filmed the process of her doing so at home on her smartphone for an original ad campaign.

“When my L’Oreal family approached me to do this campaign, I was excited to direct this first of its kind commercial. It’s a challenging time for everyone right now as we try and juggle all of our responsibilities and the needs of our loved ones, but it’s also important to remember to take care of ourselves,” the star, who has served as a L’Oreal spokesperson since 2005, commented. “In this commercial, viewers can see how easy it is to get expert results and the confidence boost they deserve while at home. Self-care is self-worth and now, more than ever, we are all worth it!”

The clip shows Eva explaining how she applies the at-home dye product, before allowing it to process and then rinsing in the shower. She then conditions her locks before blow-drying with a hairdryer.

“No more greys! I’m so happy!” she exclaimed at the end.

And Delphine Viguier-Hovasse, global brand president of L’Oreal Paris, noted that she couldn’t be more thrilled with how the concept turned out.

“Just as many of us are working from home, so too is our spokesperson Eva Longoria, who has created this advertising campaign for our star hair colour range Excellence Creme from her home. The Covid-19 crisis hasn’t stopped L’Oréal Paris from imagining new ways to create original forms of connection with our consumers, who are looking to maintain their self-worth during confinement,” she insisted.

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Cindy Bruna tapped as brand ambassador for L’Oreal Paris

Cindy Bruna has been named as the new international spokesperson for L’Oreal Paris.The French model, who is of Italian and Congolese descent, was discovered at the age of 16 and has since gone on to star in campaigns for the likes of Prada, Burberry, a…

Cindy Bruna has been named as the new international spokesperson for L’Oreal Paris.

The French model, who is of Italian and Congolese descent, was discovered at the age of 16 and has since gone on to star in campaigns for the likes of Prada, Burberry, and Chanel.

Now, Cindy is about to make waves in the beauty world, having landed her first major gig for a cosmetics company.

“Today, I’m very happy to announce some great news that is happening in my life. It has been one of the biggest dreams I’ve had since I started my modelling career and I’m very humbled to announce that I just signed with L’Oreal Paris,” she said in a video posted on Instagram. “I grew up watching the commercials on TV, I grew up admiring these women and it’s such an honour for me to join this big family. As a French girl being the new face of such an iconic brand from my home country is everything.”

Cindy joins a roster of diverse spokespeople, including Viola Davis, Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau, and Camila Cabello, among others.

And the brunette beauty insisted that she has always appreciated L’Oreal Paris’ famous “Because I’m worth it” tagline.

“It means so much to me. It’s this deep sense of self-esteem that makes us beautiful. It is embracing who you are and the diversity around you because we are all worth it. Especially in this tough time we are going through right now. Let’s not forget that even in the darkest moment we can see beauty,” the 25-year-old added.

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Eva Longoria using touch-up spray to hide grey roots

Eva Longoria is relying on a touch-up spray to conceal her grey roots during the coronavirus lockdown.In a video posted to Instagram earlier this week, the Desperate Housewives actress candidly admitted that her roots are now beginning to go grey. But …

Eva Longoria is relying on a touch-up spray to conceal her grey roots during the coronavirus lockdown.

In a video posted to Instagram earlier this week, the Desperate Housewives actress candidly admitted that her roots are now beginning to go grey.

But as she is unable to make an appointment with her hairdresser during the Covid-19 pandemic, she is using L’Oreal Paris’ Magic Root Cover Up to conceal her silver strands.

“Hey guys, look at all this grey – this is crazy! If you’ve been following me, you’ll know I’ve been going grey. So, I have my favourite solution, Magic Root Cover Up,” she said, before demonstrating how she spritzes the product on her hairline. “This thing is awesome because it has a little nozzle that makes it really specific.”

Eva, a L’Oreal Paris brand ambassador, uses the Dark Brown shade, but the product is also available in eight other colours. Magic Root Cover Up is priced at $10.99 (£8.99), and it seems that the star can’t get enough of the “magic” formula.

“You guys, that was like 10 seconds. Oh my God, you can’t even tell. The other thing I love is, it doesn’t get on my skin when I have make-up on, it doesn’t fall, it doesn’t get on my hands. I don’t know what this stuff is made of, but it’s magic!” the 45-year-old smiled.

Eva’s video quickly racked up 1.9 million views and thousands of comments, including some from her celebrity friends.

Serena Williams wrote, “This is a must have!!!”, Olivia Munn commented, “That stuff is amazing!! Your hairline still looks natural too!”, while Hollywood hairdresser Ken Paves gushed: “This is soooo major!!!!! Like magic!!!”

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Helen Mirren uses make-up to feel like her best self

Helen Mirren wants women to use make-up to look like their best selves rather than try to “look beautiful”.The 74-year-old actress uses make-up to make herself feel good, but doesn’t try to transform her looks entirely, as she would rather use cosmetic…

Helen Mirren wants women to use make-up to look like their best selves rather than try to “look beautiful”.

The 74-year-old actress uses make-up to make herself feel good, but doesn’t try to transform her looks entirely, as she would rather use cosmetics to present the best version of herself.

“It’s wonderful what it can do and how it can really make you feel,” Helen said about make-up in a chat with People magazine. “It is to do with feeling good and looking as good as you can on a particular day in this particular time in your life and feeling okay with the world.”

“There are a tiny minority of people in the world who are absolutely beautiful. David Beckham, my God, you are so beautiful,” she laughed. “The rest of us are in a different category. So I don’t think we should try to look beautiful. We should try to look like ourselves and present that in the best way possible.”

The Oscar-winning actress, who is an brand ambassador for L’Oreal Paris’ new Age Perfect make-up collection, also revealed that she focuses on how using cosmetics makes her feel, not how it makes her look.

“My happiest times were spent at my makeup table mucking around with makeup,” Helen explained, before sharing her beauty staples, which included her go-to red lipstick.

“It makes you feel great the moment you put it on. A red lip, a pair of sunglasses and earrings does the trick. Just throw that on and go!” The Queen star exclaimed.

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Amber Heard: ‘Make-up empowers women’

Amber Heard is fascinated by the way in which make-up can help women express themselves.The actress, who has been a spokesperson for L’Oreal Paris since 2018, has opened up about her love of cosmetics in an interview with Allure, and during the chat, n…

Amber Heard is fascinated by the way in which make-up can help women express themselves.

The actress, who has been a spokesperson for L’Oreal Paris since 2018, has opened up about her love of cosmetics in an interview with Allure, and during the chat, noted that she feels a sense of freedom whenever she puts on sparkly eyeliner or red lipstick.

“Make-up and all beauty products can be the tools that you make them,” she told the publication. “But they aren’t what makes you a woman. That’s not what makes you powerful. I think offering us more tools to express our identity is power. It’s empowering women.”

Amber went on to explain that it’s taken her a long time to embrace being a “very feminine person” and said she will not “make excuses or apologise for being that way”.

Elsewhere, the Aquaman star shared her top skincare tips. In particular, she explained how double cleansing has changed her complexion.

“A clean face is real important,” the 33-year-old shared. “I never skip it. I double cleanse, then, alternate exfoliant and extra moisturiser.”

Amber, who is a self-confessed skincare addict, also likes to treat herself to facials at home and revealed her latest obsession is eye cream.

“I don’t know why,” she laughed. “It just makes me feel better. I feel like if I keep putting it on enough and just never have to think about it.”

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Helen Mirren wants more beauty products for older women

Helen Mirren wants to see more beauty products made for mature women.The Oscar-winning actress is currently the face of L’Oreal Paris’ Age Perfect range, and while there may be more inclusion and diversity in the fashion industry, the 74-year-old wants…

Helen Mirren wants to see more beauty products made for mature women.

The Oscar-winning actress is currently the face of L’Oreal Paris’ Age Perfect range, and while there may be more inclusion and diversity in the fashion industry, the 74-year-old wants there to be more choice for women of her generation when it comes to quality skincare products.

“Certainly, I think more needs to be done in the development of products,” she explained in an interview with Harper’s Bazaar. “Everybody’s entitled to look the best they can, to feel great, to enjoy doing their hair or putting on make-up, or a dress or suit. It should be open and accessible to everyone, and not just a select few who only look this way.”

And she revealed her own empowering personal philosophy which has helped her feel comfortable in her own skin.

“Try to find joy in your life, wherever you can, and be optimistic as far as is possible. Because I think this weird thing called ‘beauty’, which I’m not too sure I altogether agree with that word, has many different forms, and only one form is the outward form of your physicality. There are many other ways of being and feeling beautiful,” Mirren added.

On Sunday, The Queen star walked the catwalk during Paris Fashion Week for L’Oreal’s Le Defile show, alongside fellow L’Oreal Paris brand ambassadors including Camila Cabello, Eva Longoria, Amber Heard, Andie MacDowell, and Doutzen Kroes.

Mirren stunned as she joyfully ran barefoot down the runway while wearing a black and white chiffon Giambattista Valli gown, and she later confessed to Harper’s Bazaar that she was so grateful for the opportunity to take part in the inclusive presentation.

“I’m so happy that I witnessed that, and it’s come in my lifetime,” she smiled.

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Viola Davis named as brand ambassador for L’Oreal Paris

Viola Davis has been selected as the new spokeswoman for L’Oreal Paris.Executives at the French cosmetics giant announced on Tuesday that the Academy Award-winning actress is joining the company as a brand ambassador, with her gig as the face of Age Pe…

Viola Davis has been selected as the new spokeswoman for L’Oreal Paris.

Executives at the French cosmetics giant announced on Tuesday that the Academy Award-winning actress is joining the company as a brand ambassador, with her gig as the face of Age Perfect products to mark one of her first beauty campaigns.

“As a young girl, I wasn’t always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way,” the 54-year-old said in a statement. “I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”

In the role, Viola joins a roster of diverse spokespeople including Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau, and Camila Cabello, among others.

The Fences star will appear in TV, print, and digital advertising campaigns for Age Perfect beginning later this month.

Delphine Viguier-Hovasse, global brand president of L’Oreal Paris, commented that Viola’s appointment builds on the company’s mission to reflect the diversity of the modern world, as well as promote inclusivity, self-worth, and empowerment.

“We are thrilled to welcome Viola as a member of our family. Viola’s tenacity, authenticity, and bold spirit resonate with and inspire so many people,” she praised. “She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, ‘Because I’m Worth It.'”

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Karl Lagerfeld brand to release limited-edition make-up line with L’Oreal Paris

Executives at the Karl Lagerfeld brand are to release a one-off make-up collection with L’Oreal Paris.The couturier initiated the exciting project before he died at the age of 85 in February, with the collaboration set to fuse his rock-chic style with …

Executives at the Karl Lagerfeld brand are to release a one-off make-up collection with L’Oreal Paris.

The couturier initiated the exciting project before he died at the age of 85 in February, with the collaboration set to fuse his rock-chic style with Parisian elegance, according to a statement announcing the news.

Items will feature Lagerfeld’s famous quotes – including “Embrace the present and invent the future” – and will be able to buy online in September, with a worldwide release during Paris Fashion Week later that month.

Pier Paolo Righi, chief executive officer of Karl Lagerfeld, told editors at WWD that the project with L’Oreal Paris brought the late designer’s ideas for the make-up collaboration to life “in such a cool way – and Karl’s way”.

While Caroline Lebar, head of image and communication at Karl Lagerfeld, agreed with Righi, and revealed that the line would be a “true reflection” of the eponymous brand.

“This line of make-up truly reflects the Karl Lagerfeld brand universe and what Karl loved in makeup,” she commented. “Karl liked it when a collaboration resonated with a brand and would make a real impact on many people.”

The Lagerfeld house is no stranger to make-up collaborations and had previously Australian beauty company ModelCo on a limited-edition make-up line and released a capsule range with French retail giant Sephora.

Though details of products and pricing are being kept under wraps, the range would be created with inclusivity in mind.

Delphine Viguier-Hovasse, global brand president of L’Oreal Paris, noted it was “particularly meaningful” to have worked with the former head of French fashion house Chanel on the posthumous line.

“While Karl upturned the hierarchy of the landscape to democratise fashion, L’Oreal Paris is committed to making beauty according to women’s own rules and desires,” she added.

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Julianne Moore disliked her freckles for most of her life

Julianne Moore has had a strong dislike of her freckles for most of her life.The Still Alice actress is instantly recognisable for her porcelain skin and striking red hair, and in addition to her Hollywood career, has acted as a brand ambassador for L’…

Julianne Moore has had a strong dislike of her freckles for most of her life.

The Still Alice actress is instantly recognisable for her porcelain skin and striking red hair, and in addition to her Hollywood career, has acted as a brand ambassador for L’Oreal Paris since 2012.

But in spite of her success, Julianne has now shared that she still battles insecurities over her appearance, especially her freckles.

“I still don’t like them,” she told Tatler magazine. “I’d prefer not to have them, but I do have them and so, so what? It’s OK to have something you don’t love. It’s really alright.”

For the cover of the July 2019 issue, Julianne sports a dramatic Prada dress and custom-made feather eyelashes created for her by make-up artist Hung Vanngo. She also appears in a number of other dramatic ensembles in the accompanying photoshoot, including the gold sequin Valentino ruffle dress she wore to the 2019 camp-themed Met Gala earlier this month.

Accordingly, Julianne explained that she holds a deep passion for fashion, and is still shocked by the death of her friend and Chanel creative director Karl Lagerfeld at the age of 85 in February.

“Losing Karl was a shock to everybody, because he was one of those people who we all believed would live forever. He was so vital, so present, he did everything himself. Whenever you went to the atelier he was right there, working,” the 58-year-old commented.

Elsewhere in the interview, Julianne spoke about her support for the #MeToo movement, opened up about journalist Gloria Steinem, who she is playing in the upcoming film The Glorias: A Life on the Road, and also chatted about the moment she discovered she needed to take control of her own life.

“It wasn’t until I was in my early thirties and I was really unhappy that I realised I hadn’t made my personal life a priority. I realised: ‘I really want this. I want to be married. I want to have children,'” the mother-of-two added.

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Adut Akech makes sure hairstylists are respectful of her hair

Adut Akech is no longer afraid to voice her opinions when it comes to hairstyling.The model, who was born in South Sudan and raised in Adelaide, Australia, made her runway debut for Saint Laurent’s spring/summer 2017 show in September 2016 and has sinc…

Adut Akech is no longer afraid to voice her opinions when it comes to hairstyling.

The model, who was born in South Sudan and raised in Adelaide, Australia, made her runway debut for Saint Laurent’s spring/summer 2017 show in September 2016 and has since gone on to appear as the “bride” in a Chanel couture show, and walk for the likes of Valentino, Alexander McQueen, Givenchy, and Kenzo.

While Adut has quickly risen up the ranks of the industry, she has now shared that she has often had to have difficult conversations with hairstylists before shows and photoshoots, as many are unequipped to work with her natural hair.

“I have Afro hair, and you can’t use the same products or put the same amount of heat on my hair as you would with a Caucasian girl’s hair, but a lot of (hairstylists) fail to understand that. Last season, I let (the hairstylists) do what they wanted to do, and my hair got so heat-damaged,” she said in an interview with Allure magazine. “This season I didn’t let anyone touch my hair with heat at all, and a lot of people were offended, but if a model is not feeling OK (with a style), they should understand.”

Previously, models such as Iman and Leomie Anderson have spoken about how they have to supply their own foundation for gigs as make-up artists often don’t carry the right shade.

And disappointingly, Adut has had a similar experience, and often brings her go-to products to set, though she has now found a few foundations that blend seamlessly with her skin tone.

“I’m a really dark-skinned girl, and it was hard to find something in Australia; the only brand I could use was MAC. In America, I can find my shade. I like L’Oreal Paris True Match, Maybelline New York Fit Me, and Dior Backstage,” the 19-year-old added.

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