Eva Longoria has dyed her own hair at home for a brand-new L’Oreal Paris commercial.
The Desperate Housewives actress made a splash on Instagram last week when she demonstrated to her seven million followers how she uses the brand’s Magic Root Cover Up to conceal her silver strands while she can’t visit her usual hairdresser during the coronavirus lockdown.
However, Eva has since decided to permanently dye her locks with L’Oreal Paris’ Excellence Creme products, and filmed the process of her doing so at home on her smartphone for an original ad campaign.
“When my L’Oreal family approached me to do this campaign, I was excited to direct this first of its kind commercial. It’s a challenging time for everyone right now as we try and juggle all of our responsibilities and the needs of our loved ones, but it’s also important to remember to take care of ourselves,” the star, who has served as a L’Oreal spokesperson since 2005, commented. “In this commercial, viewers can see how easy it is to get expert results and the confidence boost they deserve while at home. Self-care is self-worth and now, more than ever, we are all worth it!”
The clip shows Eva explaining how she applies the at-home dye product, before allowing it to process and then rinsing in the shower. She then conditions her locks before blow-drying with a hairdryer.
“No more greys! I’m so happy!” she exclaimed at the end.
And Delphine Viguier-Hovasse, global brand president of L’Oreal Paris, noted that she couldn’t be more thrilled with how the concept turned out.
“Just as many of us are working from home, so too is our spokesperson Eva Longoria, who has created this advertising campaign for our star hair colour range Excellence Creme from her home. The Covid-19 crisis hasn’t stopped L’Oréal Paris from imagining new ways to create original forms of connection with our consumers, who are looking to maintain their self-worth during confinement,” she insisted.
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