Kylie Jenner has teamed up with Balmain to release a capsule collection of make-up.
The Kylie Cosmetics mogul has collaborated with close family friend Olivier Rousteing, the creative director at the French fashion house, to create the Kylie X Balmain collection, which features lip gloss, a lip kit consisting of a blush pink liquid lipstick and soft chocolate nude lip liner, pressed powder, and nine-pan eyeshadow palette.
To mark the launch of the range on Friday, Kylie will serve as the artistic director for make-up at Balmain’s Paris Fashion Week show, during which the cosmetics will be unveiled.
“This is really the first time I’ve collaborated with a fashion house, and Olivier has created so many incredible looks… We worked together the entire process and were always video calling each other to discuss colours and swatches, as well as the packaging design,” the 22-year-old told WWD. “Olivier and I talked through which products we wanted to create, and we agreed that an eye shadow palette, a matte lip kit, and a high gloss would really bring together the look we were aiming for.
“We worked together and selected the colours for all products and designed the packaging. We knew we wanted to launch it the same day we do the fashion show so the whole day is about the show and the collab.”
The reality TV star, who founded her cosmetics empire in 2015, will reportedly fly to Paris on Tuesday to prepare for the show and attend model castings.
“She’s incredibly hands-on. It’s quite incredible working with Kylie, because she has a very clear vision of what she wants and she’s very committed to the job,” Rousteing commented to the fashion publication. “She wanted to know when the first make-up artist will be arriving backstage, so she’s going to be there at 7:30 a.m. to be the first to work on all the models.”
To celebrate the collaboration, she will attend a party at the Balmain store in Paris on Friday. Items from the range will be available to purchase from the Kylie Cosmetics’ website in the U.S.
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