Gucci is strengthening its commitment to promoting social and environmental initiatives.
This week, the Italian luxury label’s president and chief executive officer, Marco Bizzarri, as well as creative director Alessandro Michele, announced the launch of Gucci Equilibrium.
Anchored by three pillars relating to people, nature, and sustainability, the plan is underpinned by a series of targets leaders want to achieve by 2025.
“The fearlessness of this generation to express themselves gives me hope that a future of freedom and equality is possible,” said Michele of the venture, while Bizzarri added: “Gucci is not a company where you must leave your values at the door, but one where they are enhanced, challenged and amplified. Gucci Equilibrium is about us spreading that energy and that positive intent to everyone who loves our brand.”
Among the initiatives is a plan to overturn gender imbalance and inequality, use campaigns to support girls’ and women’s empowerment, as well as show support for organisations responding to increased gender-based violence during the coronavirus crisis.
As for the environment, Gucci leaders are introducing ambitious targets and want to soon guarantee the traceability of 95 per cent of raw materials, reduce the total footprint to 40 per cent, decrease greenhouse gas emissions by 50 per cent, and use only renewable energy by the end of this year.
“Gucci is driven by the issues that are fundamentally influencing and creating our collective future. We are committed to generating positive change for people and for nature across our business,” insisted Bizzarri.
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