Jonah Hill and Yara Shahidi have been tapped to star in Adidas Originals’ new team-themed campaign.
The actor/filmmaker recently confirmed he was collaborating with the German sportswear giant, and earlier this week, announced he was appearing in and had directed an advertisement titled Change Is a Team Sport.
The clip follows skater Jennifer Soto as she makes her way through a facility, where creators and Adidas brand ambassadors, all decked out in black tracksuits and Superstar sneakers, come together to work for change.
“There’s no knowledge without the older generation who did it first,” Jonah said of the concept. “And there’s no change or progression without the new generation. So, if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”
In addition to Jonah, Yara, and Jennifer, the commercial also features cameos from famed gamer Ninja, entertainer Kerwin Frost, K-pop sensation Blackpink, Pharrell Williams, skaters Mariah Duran, Blondey, Mark Gonzales, and Tyshawn Jones, basketballers Liz Cambage and Tracy McGrady, soccer star Paul Pogba, designer/DJ Nigo, rapper Jackson Wang, dancer Mette Towley, and fashion designer Anna Isoniemi.
“Change Is a Team Sport campaign celebrates the idea that when creators join together, we can drive and inspire change,” added Torben Schumacher, general manager of the Adidas Originals & Style Global Brand. “Much like the way the adidas Superstar has been the shoe for game-changing creators and teams for 50 years and counting, we’ve looked to our Adidas family to inspire the next generation and create a new legacy for one of the most iconic shoes of all time.”
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