Jonah Hill and Yara Shahidi headline team-themed Adidas Originals campaign

Jonah Hill and Yara Shahidi have been tapped to star in Adidas Originals’ new team-themed campaign.The actor/filmmaker recently confirmed he was collaborating with the German sportswear giant, and earlier this week, announced he was appearing in and ha…

Jonah Hill and Yara Shahidi have been tapped to star in Adidas Originals’ new team-themed campaign.

The actor/filmmaker recently confirmed he was collaborating with the German sportswear giant, and earlier this week, announced he was appearing in and had directed an advertisement titled Change Is a Team Sport.

The clip follows skater Jennifer Soto as she makes her way through a facility, where creators and Adidas brand ambassadors, all decked out in black tracksuits and Superstar sneakers, come together to work for change.

“There’s no knowledge without the older generation who did it first,” Jonah said of the concept. “And there’s no change or progression without the new generation. So, if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”

In addition to Jonah, Yara, and Jennifer, the commercial also features cameos from famed gamer Ninja, entertainer Kerwin Frost, K-pop sensation Blackpink, Pharrell Williams, skaters Mariah Duran, Blondey, Mark Gonzales, and Tyshawn Jones, basketballers Liz Cambage and Tracy McGrady, soccer star Paul Pogba, designer/DJ Nigo, rapper Jackson Wang, dancer Mette Towley, and fashion designer Anna Isoniemi.

“Change Is a Team Sport campaign celebrates the idea that when creators join together, we can drive and inspire change,” added Torben Schumacher, general manager of the Adidas Originals & Style Global Brand. “Much like the way the adidas Superstar has been the shoe for game-changing creators and teams for 50 years and counting, we’ve looked to our Adidas family to inspire the next generation and create a new legacy for one of the most iconic shoes of all time.”

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A$AP Ferg teams with Revlon on ‘bold and fearless’ campaign

A$AP Ferg has teamed up with Revlon on a bold new campaign which celebrates diversity.The rapper and songwriter, born Darold D. Brown Ferguson Jr., is known for his eclectic sense of style and previously fronted Jimmy Choo’s fall/winter 2017 marketing …

A$AP Ferg has teamed up with Revlon on a bold new campaign which celebrates diversity.

The rapper and songwriter, born Darold D. Brown Ferguson Jr., is known for his eclectic sense of style and previously fronted Jimmy Choo’s fall/winter 2017 marketing imagery.

Now, Ferg has teamed up with bosses at U.S. beauty giant Revlon on the Step Out of Line campaign, also featuring brand ambassador and dancer Mette Towley, to celebrate the launch of the So Fierce collection.

“I love any opportunity to celebrate women which is exactly what I get to do with Revlon’s Step Out of Line campaign,” said Ferg. “We share a vision, I’m not afraid to live boldly and Revlon encourages women to do the same.”

The main campaign shot depicts Mette sitting and gazing at the camera in an empty skate park, while Ferg rests his head on her shoulder.

An accompanying three-minute video uses the 30-year-old’s track Wam as the soundtrack and shows Mette, who is sporting the So Fierce Vinyl Liner and Mascara, on a journey to harness her talents.

Ferg makes an appearance in the clip too, with other members of the diverse cast including Jamaican-Ghanaian dancer Alton Mason, model and stylist Dara Allen, skateboarder, entrepreneur and restaurateur Tyshawn Jones, skateboarder Beatrice Domond, skateboarder and actor Emmanuel Henry Barco, as well as singer-songwriter Ama Lou.

Revlon’s global brand president, Silvia Galfo, commented that the campaign exemplifies the brand’s Live Boldly ethos – being bold and confident through fearless self-expression.

“Step Out of Line encourages women to hold nothing back and take a stance for what they believe in – and realise their potential with confidence, strength and optimism,” she shared. “Revlon continues to champion bold and fearless talent who represent the world around us. Through their beauty, determination and attitude, they reflect what it means to live boldly.”

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Pharrell Williams’ Lemon star becomes Revlon ambassador

Pharrell Williams has heaped praise on his dance muse Mette Towley for becoming a new global brand ambassador for Revlon. The rising star, whose impressive moves in the music video for Pharrell’s N.E.R.D. hit Lemon went viral last year (17), will fron…

Pharrell Williams has heaped praise on his dance muse Mette Towley for becoming a new global brand ambassador for Revlon.

The rising star, whose impressive moves in the music video for Pharrell’s N.E.R.D. hit Lemon went viral last year (17), will front a new run of ads for the beauty giant’s Live Boldly campaign, which launched earlier this year (18).

“As we evolve Revlon’s Live Boldly campaign, we want to continue to celebrate and champion strong, talented and inspirational women,” Silvia Galfo, Global Brand President of Revlon, shared in a statement.

“Mette’s passion is present in everything she touches and she truly embodies the Revlon woman today. We are thrilled to have her join as a new Global Brand Ambassador.”

The Minnesota native, who has been part of Pharrell’s dance squad since 2014, will also take on a behind-the-scenes role for the cosmetics company.

Sharing the exciting news on Instagram, she wrote, “BOLD MOVE. I’m proud to announce that I’m officially a global brand ambassador & creative consultant with @revlon.

“For me, ‘beauty’ is living boldly. YOUR standard, your rules, your natural, your glam, your skincare… all that and SWEATPROOF. Let’s go!”

Pharrell has since taken to social media to applaud Mette’s coveted new gig.

“So proud of my girl @mettenarrative who is teaming up with @Revlon and was just named as one of their global brand ambassadors,” he posted. “Can’t wait for her to show the world how to #LiveBoldly”.

Mette stole the spotlight in the promo for Lemon, which served as hip-hop group N.E.R.D.’s first single in seven years, and famously allowed guest vocalist Rihanna to shave off her curly dark locks on camera.

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