Miu Miu unveiled its new logo as part of its Paris Fashion Week show on Tuesday night (02Oct18).
The fashion house, led by creative director Miuccia Prada, held its latest presentation at the Palais d’Iéna, with the likes of Grace Coddington, Alexa Chung, Poppy Delevingne, Kate Mara and Anna Dello Russo all perched on the front row.
However, all eyes were on the new Miu Miu logo at first, with the revamped branding included as a sculptural backdrop for the runway spectacle.
“The new Miu Miu symbol, designed in collaboration with @mmparisdotcom for the #MiuMiuSS19 fashion show, is created to look like a face, a pet or a flower: it is friendly and affectionate, but with a touch of abstraction,” a company rep wrote on Instagram alongside an image of the new design.
The branding was also displayed in the latest fashion collection, including in a range of handbags and purses.
When it came to the catwalk, Prada opted to play with length and contrasting fabrics. The show opened with Anna Rubin sporting a dove grey silk dress with an oversized bow attached to one shoulder.
Bows were a recurring theme throughout the presentation, and were popped onto headbands or shirt collars, while ruched silk roses were incorporated into shiny silk dresses or added onto jackets.
As always, Prada subverted convention by contrasting ladylike separates with racier items, such as a red collared shirt which was matched with a sheer black skirt and dresses with oversize collars that featured unusual triangular cutouts in the centre of the bodices.
Model Kaia Gerber wore a short black dress with fabric rose attached to one side, and Lara Mullen stood out in a pale pink leather coat which was complemented by white socks and flats.
Fashion star Lindsey Wixson made a rare catwalk appearance in a belted grey dress and bedazzled slides, while Adwoa Aboah showed off a silver sequin skirt and black denim top.
To conclude, Prada presented a line-up of blue denim outfits which were embellished with silver crystal beading or shiny sequin scarves.
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