Prada donates intensive care units to Italian hospitals

Prada has donated two intensive care and resuscitation units to hospitals in Italy amid the coronavirus pandemic.The country is in lockdown after becoming one of the worst affected areas outside of China, where the outbreak began in December, with more…

Prada has donated two intensive care and resuscitation units to hospitals in Italy amid the coronavirus pandemic.

The country is in lockdown after becoming one of the worst affected areas outside of China, where the outbreak began in December, with more than 27,980 people infected and 2,158 deaths.

A joint statement released on Monday by Prada chairman Carlo Mazzi and chief executive officers Miuccia Prada and Patrizio Bertelli revealed that they have donated two complete intensive care and resuscitation units each to three hospitals in Milan – the Vittore Buzzi, Sacco and San Raffaele.

According to Footwear News, the Italian fashion house confirmed that the six donations were private and had been made personally.

More than 60 million people have been on lockdown since the Covid-19 outbreak began to devastate the country, which reported a jump of 950 cases in just 24 hours on Sunday.

The news from Prada comes shortly after it was revealed Donatella Versace and her daughter Allegra Versace Beck had donated $224,000 (£182,000) to a hospital in Milan to support the city’s strained health service.

Italian influencer Chiara Ferragni has also raised over $3.4 million (£1.8 million) to help deal with the epidemic via a GoFundMe campaign.

Elsewhere, employees at perfume factories owned by Moet Hennessy Louis Vuitton (LVMH) are to begin manufacturing hand sanitiser for hospitals in France, which is now on lockdown after stringent measures were imposed on Monday by President Emmanuel Macron.

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Anna Wintour excited by Raf Simons’ Prada partnership

Anna Wintour is looking forward to seeing Raf Simons’ first collaboration with Prada later in the year.Last month, the Belgian fashion designer announced he would be joining Miuccia Prada as the new co-creative director of the Italian luxury house, wit…

Anna Wintour is looking forward to seeing Raf Simons’ first collaboration with Prada later in the year.

Last month, the Belgian fashion designer announced he would be joining Miuccia Prada as the new co-creative director of the Italian luxury house, with Simons to officially begin work in April.

Reflecting on the move in a clip for her Go Ask Anna video series, Wintour gushed over the “brilliant” concept.

“I think the collaboration between Raf and Miuccia is brilliant and really is going to help redefine what fashion can mean, and fashion can be. It’s following an uncharted territory,” she commented. “It’s challenging all the corporate sensibilities of, either you have to find a designer who follows respectfully in a designer who has gone before, or alternatively, one that’s going to come in and throw everything out. This is the idea of community and conversation and respect for each other and respect for the amazing work that they have both done. And I think we should all be humbled by their decision as well as being unbelievably excited to be in Milan in September.”

Simons previously served as creative director for the likes of Calvin Klein, Christian Dior, and Jil Sander.

Elsewhere in the clip, Wintour was asked about the topics that keep her “up at night”, and accordingly, the U.S. Vogue editor-in-chief noted that she is often preoccupied by changes occurring in the social and political spheres.

“Obviously this is a moment of great transformation and challenges for the fashion industry and indeed the world at large,” the 70-year-old added. “So, in that respect there are opportunities, a moment for creativity and resetting and thinking about how we all go about our jobs in a completely different way. And I also think it’s our responsibility at Conde Nast and specifically at Vogue, to think how we can support each other, how we can support all the young talent that we work so closely with.”

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Raf Simons named as co-creative director of Prada

Raf Simons is to join Miuccia Prada as the new co-creative director of Prada.The surprise news was announced during a press conference held on the last day of Milan Fashion Week, with Miuccia explaining to reporters that she had been in discussions wit…

Raf Simons is to join Miuccia Prada as the new co-creative director of Prada.

The surprise news was announced during a press conference held on the last day of Milan Fashion Week, with Miuccia explaining to reporters that she had been in discussions with the Belgian designer for more than a year.

The duo will share “equal responsibilities for creative input and decision-making” at the Italian luxury label, with Raf to officially begin work on 2 April. They will unveil their joint spring/summer 2021 collection in September.

“I am so thrilled and looking forward to September,” the 70-year-old shared. “We like each other, we respect each other, and we will see if we go somewhere.”

Miuccia also denied that the decision to hire the fashion star was made as preparation for her eventual retirement.

It was rumoured earlier this year that Raf, who previously served as creative director for the likes of Calvin Klein, Christian Dior, and Jil Sander, would be leading the Prada-owned label Miu Miu.

And with regards to the length of his contract, Miuccia told WWD: “In theory, it’s forever.”

During the press conference, Raf also explained that he had wanted to team up with the iconic designer to create a strong business that focuses on creativity.

“The fashion industry is moving more and more toward an industry that might end up excluding creatives,” the 52-year-old explained. “We think we should not forget in this business about creativity.”

Meanwhile, a statement released to accompany the news insisted that Prada’s values were “perfectly in tune” with Miuccia and Raf, who have a history of “reinvention, provocation, brave exploration and the power of ideas”.

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Prada dishes up ‘uniforms of beauty’ for fall 20 line

Prada has offered up “uniforms of beauty” for its fall/winter 2020 womenswear collection.Creative director Miuccia Prada unveiled her latest line at the Fondazione Prada complex as part of Milan Fashion Week on Thursday, with the presentation attractin…

Prada has offered up “uniforms of beauty” for its fall/winter 2020 womenswear collection.

Creative director Miuccia Prada unveiled her latest line at the Fondazione Prada complex as part of Milan Fashion Week on Thursday, with the presentation attracting the likes of Gemma Arterton and Blackpink’s Lisa.

Regarding the inspiration for the range, a Prada spokesperson explained that the garments were designed to explore the way in which “delicacy can define strength”.

“Tools of glamour, uniforms of beauty. For #PradaFW20, a consideration of the strength of women, with an emphasis on an inherent authority found in that which is intrinsically feminine,” they commented.

To open, a model walked the runway in a grey blazer with wide lapels that was matched with a black fringed skirt and wide black leather belt.

Miuccia opted for a muted colour palette of grey, black, and beige fabrics throughout the 60-look line, which also included knitted separates, tailored suits worn with collared shirts and ties, as well as faux fur jackets.

Partway through the show, the designer once again subverted convention by pairing ladylike shirts or sheer dresses with ruffled necklines with more traditional menswear garments such as boxy jackets. Models such as Kaia Gerber and Gigi Hadid also carried the new handbag silhouette for the season – a square-shaped leather tote with briefcase vibe.

A little sparkle was apparent in pastel lemon and purple beaded dresses that were accessorised with grey tights and puffy headbands, while other highlights included long coats covered in layers of fringed fabric and black satin two-piece outfits printed with an abstract white floral motif.

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Prada postpones resort 2021 show amidst coronavirus concerns

Prada has postponed its upcoming resort show in Japan as a “precautionary measure” due to the spread of the coronavirus. Officials at the Italian luxury brand, headed up by Miuccia Prada, announced in October that they would unveil the resort 2021 col…

Prada has postponed its upcoming resort show in Japan as a “precautionary measure” due to the spread of the coronavirus.

Officials at the Italian luxury brand, headed up by Miuccia Prada, announced in October that they would unveil the resort 2021 collection on 21 May in Japan.

However, on Monday, representatives for the company announced they were postponing the presentation due to the uncertainties connected to the spread of the coronavirus.

“This decision was made as a precautionary measure as well as an act of responsibility and respect for all the people working on and planning to attend our resort 2021 show,” they told WWD. “Prada extends its sincere sympathies and concern to all the people and territories affected by this situation.”

The spokesperson added that the show will be rescheduled in the country “at a more appropriate moment”.

The coronavirus originated in China and has so far killed more than 1,700 people in the country. Entire cities have been sealed off and traffic to and from the nation has been suspended.

As a result of the outbreak, upcoming fashion weeks in Beijing and Shanghai have been postponed, while representatives for Chanel have decided to postpone plans to restage their Metiers d’Art show in Beijing in May.

“Considering the current situation and following the guidance of Chinese authorities, Chanel has decided to postpone its project of a replica of the Paris – 31 rue Cambon 2019/20 Metiers d’art collection in May in Beijing to a later and more appropriate moment,” a representative said in a statement on Monday. “Chanel is monitoring the situation closely. At the foremost are the health and wellbeing of its teams and clients.”

The French house’s collection was originally presented at the Grand Palais in Paris in December.

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Prada inks beauty deal with L’Oreal

Executives at Prada and L’Oreal have signed a long-term beauty deal.On Thursday, representatives for the Italian fashion house and French cosmetics giant announced that they had agreed to pool their expertise for the new venture, which will include the…

Executives at Prada and L’Oreal have signed a long-term beauty deal.

On Thursday, representatives for the Italian fashion house and French cosmetics giant announced that they had agreed to pool their expertise for the new venture, which will include the creation, development, and distribution of luxury beauty products for the Prada brand.

“L’Oreal is the leading global beauty company,” said Prada chief executive officer Patrizio Bertelli. “Its position and experience makes it the ideal partner for Prada to develop its full potential across a variety of new projects, leverage Prada’s well-established fragrance identity and reach even more audiences around the world.”

Prada has long been involved in the fragrance industry, with its La Femme Prada and Candy scents proving to be favourites with consumers.

However, leaders at the label, headed by fashion designer Miuccia Prada, have yet to explore the make-up and cosmetics categories.

In light of the deal, Cyril Chapuy, president of L’Oreal Luxe, noted that he was thrilled to be working with the team at Prada.

“We are very pleased to have signed this licence agreement with Prada. Prada is one of the most respected players in the global luxury industry,” he commented. “A symbol of excellence and avant-garde, the Prada brand’s unique and unconventional philosophy appeals to consumers around the world. This licence will give L’Oreal Luxe the ideal complement to its portfolio of iconic brands.”

The agreement will come into effect on 1 January 2021.

Earlier this year, bosses at L’Oreal also announced plans to expand their fragrance offerings by acquiring the Mugler and Azzaro brands from Clarins Group.

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Miuccia Prada named GQ’s Designer of the Year

Miuccia Prada has landed the top honour at GQ’s first-ever fashion awards.The 70-year-old has been named 2019 Designer of the Year of editors at the publication, and in an accompanying interview, she opened up about her passion to “free” men from tradi…

Miuccia Prada has landed the top honour at GQ’s first-ever fashion awards.

The 70-year-old has been named 2019 Designer of the Year of editors at the publication, and in an accompanying interview, she opened up about her passion to “free” men from traditional tailoring.

“Doing fashion with men, I thought that they never wanted to exaggerate. When it’s too much ‘fashion,’ it’s never right,” she explained, before adding that her contribution to men’s clothing has been “to make a little bit of fashion to free them, but not too much”.

Miuccia, who is known in the industry as Ms. Prada, also revealed that she takes a unique approach when designing and creating pieces for her menswear collections.

“I imagine myself as a man,” the designer stated. “Imagination in our job is everything.”

The businesswoman also touched on Prada’s recent collaboration with Adidas, despite her previously negative feelings towards teaming up with other brands for limited-edition capsule collections.

“Everybody asks us. But I always thought that those collaborations were just for selling,” she shared. “I wanted to find a much deeper reason. The truth is that we are seriously interested in doing things in a good way. My husband and I never wake up in the morning saying, ‘We will have to make money.'”

Her lengthy career in fashion is going from strength to strength, and Miuccia is determined to keep going so she can carry on transforming men’s fashion.

“(I want to) empower women and to make men more human. Or gentle,” she added.

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Prada exhibition to open in London

An exhibition dedicated to Italian fashion house Prada is to open in London next year.Executives at The Design Museum in Kensington, London announced on Wednesday that they will be opening “Prada. Front and Back”, the first major museum exhibition dedi…

An exhibition dedicated to Italian fashion house Prada is to open in London next year.

Executives at The Design Museum in Kensington, London announced on Wednesday that they will be opening “Prada. Front and Back”, the first major museum exhibition dedicated to luxury fashion label, in September 2020.

The retrospective will give fashion fans unprecedented insight into Prada’s creative approach, inspirations and landmark collaborations and will showcase how head designer Miuccia Prada, along with her husband, Patrizio Bertelli, turned Prada, which was founded by her grandfather Mario in 1913, into one of the most successful fashion houses in the world.

It will also explore how Miuccia, who took over the house in the 1970s, changed the way people dress and redefined how society understands luxury.

“Through the prism of design visionaries such as (Dutch architect) Rem Koolhaas and Herzog and de Meuron (architect firm), we will tell Prada’s remarkable story in fashion. By questioning every aspect of the design landscape through our exhibitions, public and learning programme, we can connect design with people’s everyday lives and passions,” said Deyan Sudjic, director and curator of Prada. Front and Back, in a statement.

Speaking to London’s Evening Standard, he added, “For me, it’s a particularly personal challenge to work on the Prada exhibition – there is so much to explore about a company that never wants to do the obvious thing, and that is such a genuine cultural force.”

The museum team was granted access to the brand’s headquarters in Milan, and the exhibition is expected to feature some of Prada’s most iconic pieces as well as clothes and accessories from its catwalk collections.

The Design Museum has previously held exhibitions on late Tunisian couturier Azzedine Alaia and British fashion designer Paul Smith.

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Giorgio Armani to be honoured with top prize at The Fashion Awards 2019

Giorgio Armani is to receive the Outstanding Achievement Award at The Fashion Awards 2019.The Italian fashion icon launched his company in 1975 and has since gone on to build a reputation for stylish suits and classic red carpet gowns, with his celebri…

Giorgio Armani is to receive the Outstanding Achievement Award at The Fashion Awards 2019.

The Italian fashion icon launched his company in 1975 and has since gone on to build a reputation for stylish suits and classic red carpet gowns, with his celebrity clients including Lady Gaga, Cate Blanchett, Zendaya, and Anne Hathaway.

Now, officials at the British Fashion Council (BFC) have announced that Armani is to be presented with the prestigious prize at an upcoming ceremony in recognition of his contribution to the industry, creativity, vision of timeless style, and attention to detail.

“We are thrilled to be honouring Giorgio Armani with the Outstanding Achievement Award,” said Caroline Rush, BFC chief executive, in a statement. “With more than four decades in the business, Mr. Armani’s contribution to the fashion industry is indeed outstanding. Renowned for his timeless vision of style and the brands’ ability to stay relevant, he has led the way where other brands have followed.”

In addition to his namesake ready-to-wear label, the Armani Group includes the Emporio Armani and A/X Armani Exchange collections.

The Outstanding Achievement Award celebrates the creative contribution of an individual to the fashion industry, who has constantly shaped and reshaped the business through their innovation and creativity.

Previous winners of the Outstanding Achievement Award include Miuccia Prada, Ralph Lauren, Karl Lagerfeld, Anna Wintour, Terry and Tricia Jones, and Manolo Blahnik, among others.

The Fashion Awards 2019 will be held at the Royal Albert Hall in London on 2 December.

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Gigi Hadid stars in Prada’s mind-bending fall 19 campaign

Gigi Hadid has been tapped to star in Prada’s experimental fall/winter 2019 campaign.The model is a favourite of the Italian fashion house’s creative director Miuccia Prada, having previously fronted marketing imagery and walked in runway presentations…

Gigi Hadid has been tapped to star in Prada’s experimental fall/winter 2019 campaign.

The model is a favourite of the Italian fashion house’s creative director Miuccia Prada, having previously fronted marketing imagery and walked in runway presentations.

Now, Gigi headlines the brand’s latest campaign, titled Anatomy of Romance, and in one image snapped by Willy Vanderperre, is seen reclining in a black dress and clutching a red Sidonie purse with an indoor garden as the backdrop. The 24-year-old also takes part in an accompanying video, in which she takes on the role of a scientist in a post-apocalyptic environment.

Regarding the mind-bending concept, a Prada spokesperson described the campaign and short film as a “new perspective on romance”.

“A sense of community is fostered in this tender imagery, a shared ethos and quintessence – a coming together, a romantic movement,” they said in a statement. “The concept is expounded through the surroundings as well as the figures within: here, a tension between man and nature is explored through the attraction of opposites, through images where an interior becomes an exterior, wild nature encroaching on industrial precision, delicate flowers and plants emerging to invade a harsh concrete cityscape. It acts as a modern romantic metaphor, for a coming together of different worlds.”

Other models to appear in the campaign include Sora Choi, Lillian Conner, Freja Beha Erichsen, Jing Wen, Anok Yai, Daan Duez, Jeremiah Fordjour, Wellington Grant, Jeranimo van Russel, and Nathan Westling.

With a heavy metal soundtrack which conveys the electric energy of the film, photographer and filmmaker Willy seeks to merge “actuality with the fantastical,” and the video contrasts lush indoor gardens with concrete offices, fast-moving figures, spinning lights and flowers that “melt into impressionistic blurs”.

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