Moncler is gearing up to make a major splash in the beauty market.
Executives at the Italian luxury fashion brand, known for its skiwear and collaborations with top designers, announced on Friday that they are partnering with bosses at Interparfums on a worldwide licensing deal for fragrances.
“Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity,” said Remo Ruffini, chairman and chief executive officer of Moncler. “The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the clients’ experience with the brand.”
Under the partnership, Interparfums will create and produce new perfumes and fragrance-related products and distribute them in Moncler boutiques as well as selected department stores and other shops. The first fragrance collection is expected to be unveiled in early 2022.
And Philippe Benacin, chairman and chief executive officer of Interparfums, is thrilled to be working with the Moncler team.
“This is a great achievement for us. Moncler is the only luxury brand associated to mountains, nature and constant search for innovation and evolution,” he added. “Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.”
The agreement will last until the end of 2026, with potential for a five-year extension.
Of late, Moncler has achieved international interest over its innovative Genius line of clothing, with Ruffini inviting the likes of Jonathan Anderson, Simone Rocha, Craig Green, and Richard Quinn to create their own capsule collections for the label.
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