Balmain’s Olivier Rousteing re-thinking traditional fashion shows

Balmain creative director Olivier Rousteing is re-thinking the future of fashion shows amid the coronavirus crisis.The French designer participated in a virtual chat alongside Chloe’s Natacha Ramsay-Levi and Balenciaga chief executive officer Cedric Ch…

Balmain creative director Olivier Rousteing is re-thinking the future of fashion shows amid the coronavirus crisis.

The French designer participated in a virtual chat alongside Chloe’s Natacha Ramsay-Levi and Balenciaga chief executive officer Cedric Charbit as part of Vogue’s Global Conversations series on Wednesday, with much of the discussion focused around the number of events cancelled due to the Covid-19 pandemic sweeping much of the world.

But while Rousteing remains adamant that fashion shows still have a place in the industry, he is contemplating a much more democratic format.

“I completely agree on the side that we need to have an experience,” the 34-year-old commented. “I know that after this confinement, I want to create something in the streets, I want to bring back the togetherness, for sure.”

And even though many of Balmain’s 10 million Instagram followers watch his spectacles online, Rousteing is also considering how he can better tap into his digital audience going forward.

“I don’t see digital as less emotional; I see digital as an experience where you can push your dreams to the next level,” he insisted, before noting that the tradition fashion show has already been altered by the introduction of social media. “Emotions are changing… Before people were clapping, now people are Instagramming, which is another kind of emotion. I’m sure that in the future that we can find a way with illustration, with digital, to bring that kind of emotion.”

Elsewhere in the discussion, Ramsay-Levi insisted that she will continue to hold fashion shows to present her Chloe collections, though will be looking at how they can become “more inclusive” for fans.

“We must be aware that the audience is mostly digital, but I won’t kill the shows. The shows are a beautiful moment,” she stated. “Fashion shows are special events, I believe. They are here to inspire and engage conversation – and they have a meaning and they must feel authentic. There’s a human dimension to it which I’m very keen to keep.”

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Chloe explores ‘ethereal womanhood’ with fall 20 collection

Chloe has delved into the idea of “ethereal womanhood” for its fall/winter 2020 collection.Creative director Natacha Ramsay-Levi unveiled her latest line at the Grand Palais as part of Paris Fashion Week on Thursday, with the presentation, titled If Yo…

Chloe has delved into the idea of “ethereal womanhood” for its fall/winter 2020 collection.

Creative director Natacha Ramsay-Levi unveiled her latest line at the Grand Palais as part of Paris Fashion Week on Thursday, with the presentation, titled If You Listen Carefully… I’ll Show You How to Dance, attracting celebrities such as Lucy Boynton, Kate Bosworth, and Alexa Chung.

Marianne Faithfull was in attendance too, with the French designer having tapped the singer to recite poetry for the soundtrack. In addition, Ramsay-Levi utilised prints from her friend Rita Ackermann’s artwork in the ready-to-wear range and engaged sculptor Marion Verboom to create the gilded totem poles that lined the runway.

According to the show notes, the designs are “an exploration of masculine codes and ethereal womanhood,” as well as an examination of the “women who reject the boundaries of classical definition”.

Showcasing muted earth tones, the spectacle opened with Kaia Gerber walking the runway in a beige shirt dress with orange embroidery on the sleeves and a brown leather belt. The outfit was accessorised with dark red socks and chunky brown leather brogues.

Silhouettes verged on the conservative side, with models sporting long polka dot dresses with wide white collars, long denim skirts with forest green cardigans, beige wide-legged trousers and plaid tops, while elements of Ackermann’s creations appeared as patchworks on shirts and pleated skirts.

Elsewhere, coats were a big focus, with Gigi Hadid modelling a long brown wool version over a long dress with sheer black panelling, and other models showing off quilted uniform-style options and belted trench coats with oversized shoulders.

To conclude, Ramsay-Levi included a line-up of feminine dresses, with highlights including a dark green number featuring voluminous sleeves, and a buttery yellow gown with jewelled elements on the neckline.

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Chloe partnering with UNICEF to promote gender equality

Chloe bosses have teamed with officials at the United Nations Children’s Fund (UNICEF) to promote gender equality for teenage girls.The French luxury fashion house, founded by Gaby Aghion in 1952, is known for its boho-chic aesthetic and is currently h…

Chloe bosses have teamed with officials at the United Nations Children’s Fund (UNICEF) to promote gender equality for teenage girls.

The French luxury fashion house, founded by Gaby Aghion in 1952, is known for its boho-chic aesthetic and is currently headed by creative director Natacha Ramsay-Levi.

Now, Chloe’s chief executive officer Geoffroy de la Bourdonnaye has confirmed that the company is working with the humanitarian organisation on a new three-year partnership designed to help adolescent girls excel in the future workplace.

“Youth dreams are often the seed of great destinies,” said Bourdonnaye in a statement. “Contributing to girls’ education will give them more chances to fulfil their dreams. The wider Chloe Family is excited and mobilised to empower girls to ‘learn to dare’ and move forward with confidence.”

The initiative will support UNICEF programming models that equip teen girls and young women with digital and technology skills, entrepreneurial capacity, and confidence – including in nations such as Bolivia, Jordan, Morocco, Senegal, and Tajikistan.

Accordingly, Patty Alleman, UNICEF’s senior gender and development advisor, noted that by educating girls, it will lead them to greater freedom, limitless possibilities, and equal opportunities.

“Tomorrow’s climate entrepreneur, artificial intelligence coder or science teacher is today’s diversity of adolescent girl strength. Valuing their skills and opportunities to discover who they can be is a guaranteed return of a bold vision for gender equality,” she commented.

Chloe will launch a series of marketing campaigns starting on 8 March 2020 for World Women’s Day and will offer two pieces of jewellery and a T-shirt to raise funds for UNICEF.

The charity products will be available online on Chloe’s websites and across the label’s stores in the U.K., U.S., France, Japan, and Korea. In addition, the brand will reveal three ambassadors who will support the partnership on the same day.

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Ellie Goulding paid homage to Yorkshire with bespoke Chloe wedding dress

Ellie Goulding paid homage to her husband’s Yorkshire heritage with the bespoke Chloe gown she wore to her wedding last month.The Starry Eyed singer tied the knot with art dealer Caspar Jopling at York Minster cathedral in his hometown of York, England…

Ellie Goulding paid homage to her husband’s Yorkshire heritage with the bespoke Chloe gown she wore to her wedding last month.

The Starry Eyed singer tied the knot with art dealer Caspar Jopling at York Minster cathedral in his hometown of York, England on 31 August, and her dress included fine details commemorating their relationship.

“I have never felt more special than the moment I first tried the dress on in Paris, and it was utterly awe-inspiring to see the craftsmanship and attention to detail,” she told British Vogue, referencing the gown’s embroidered white roses, a traditional symbol of Yorkshire.

Ellie also revealed that her and Caspar’s initials were woven into the fabric.

The 32-year-old worked closely on the dress design with Chloe creative director Natacha Ramsay-Levi and the fashion house’s team, who spent 640 hours working on the gown.

“I was so thrilled and excited when I found out that the iconic and unparalleled Chloe wanted to design a bespoke wedding dress for me,” the star gushed. “I have loved them and their incredible team for years, so it only seemed right for Chloe to play a big part of this special day.

“From day one they worked alongside me to design, from head to toe, something timeless and classic, but with all the Chloe opulence and spirit.”

In all, Ellie wore four different outfits over the course of her wedding day, including a white Stella McCartney gown for the reception, as well as a bodice and skirt from Ralph & Russo and a dress by Balmain’s Olivier Rousteing for the party.

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Natacha Ramsay-Levi views Chloe brand as a ‘community’

Natacha Ramsay-Levi sees the Chloe brand as a “community” women want to be part of.The French designer succeeded Clare Waight Keller as creative director of the luxury label in March 2017, having previously held positions at Balenciaga and Louis Vuitto…

Natacha Ramsay-Levi sees the Chloe brand as a “community” women want to be part of.

The French designer succeeded Clare Waight Keller as creative director of the luxury label in March 2017, having previously held positions at Balenciaga and Louis Vuitton.

Ramsay-Levi continues to stay true to her boho-chic aesthetic and use of retro prints, and has now shared that she has women at the forefront of her mind at all times.

“Chloe is the one brand that talks about femininity,” she said in an interview with U.S. InStyle magazine. “That, for me, is something between very natural and very strong. I see Chloe as being a community that women want to be a part of and clothes that relate to your own identity.”

For Ramsay-Levi’s debut spring/summer 2018 collection, she paid homage to previous Chloe designers, including brand founder Gaby Aghion, as well as Waight Keller, Phoebe Philo, and Karl Lagerfeld. Yet, the fashion star is adamant she is committed to carving out her own signature designs for the company and not merely imitating those who came before her.

“It’s not like I’m transforming myself to design for Chloe, because it’s a house I’ve always felt connected to,” the 39-year-old insisted. “I am trying my best to pay homage and show my love, which is very sincere. It’s my first creative direction, and I could not have done it another way.”

In addition to her main line, Ramsay-Levi recently unveiled a capsule collection with Gwyneth Paltrow’s Goop brand. The range is comprised of exclusive accessories and an edit of Chloe’s summer range, with items priced between $850 and $3,250 (£667 – £2,550).

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Natacha Ramsay-Levi exploring ‘delicate femininity’ at Chloe

Natacha Ramsay-Levi’s vision for Chloe has become much more precise in the years since she first became creative director.Taking over the role from Clare Waight Keller, who went on to helm Givenchy, in 2017, Ramsay-Levi has confidently made her mark at…

Natacha Ramsay-Levi’s vision for Chloe has become much more precise in the years since she first became creative director.

Taking over the role from Clare Waight Keller, who went on to helm Givenchy, in 2017, Ramsay-Levi has confidently made her mark at the French fashion house.

She recently flew to Shanghai to present Chloe’s first runway show outside of France, showcasing the label’s resort 2020 collection, which paid homage to the Asian city with a line made up of quilted jackets, silk pyjama silhouettes and sleek tailoring.

“In the beginning, I had a vision of Chloe that was very broad, but I think now people want something very precise from Chloe – the flow,” she said in a chat with Vogue Australia. “Here, I have tried to do something new for me. You still have the very boyish attitude and tailoring, but I think there is much more delicate femininity in this collection.

“Coming to Shanghai, I found a very modern city, but still you have all the layers from history – the Belle Epoque, Art Deco, and Communist era. The collection reflects this.”

She further surprised the fashion crowd with her use of bright hues, and admitted she was keen to include “fun colours” in the collection.

Motherhood has also changed Ramsay-Levi’s approach to design.

“I talk a lot with my studio team about how you feel in the clothes and maternity gives you much more awareness in that sense – even something as simple as, ‘Do I have enough pockets?'” she smiled.

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Chloe teaming with Gwyneth Paltrow’s Goop on capsule collection

Chloe’s Natacha Ramsay-Levi has teamed with Gwyneth Paltrow’s Goop brand on a capsule line.The French designer, known for her boho-chic aesthetic, made a lemon-yellow gown for the Hollywood actress to wear to the 2019 Met Gala in May, with the pair hav…

Chloe’s Natacha Ramsay-Levi has teamed with Gwyneth Paltrow’s Goop brand on a capsule line.

The French designer, known for her boho-chic aesthetic, made a lemon-yellow gown for the Hollywood actress to wear to the 2019 Met Gala in May, with the pair having met in Los Angeles earlier this year.

Now, Ramsay-Levi has confirmed she and Paltrow have collaborated on the Goop x Chloe collection, with the range comprised of exclusive accessories and an edit of Chloe’s summer range.

“She had such a strong point of view about the clothes,” Ramsay-Levi shared of the star in a chat with U.S. InStyle. “And the questions she asked me made me feel like it was one of the best interviews I’ve ever had. The way she takes a position as a woman is inspiring. She has a strong voice, but she’s inclusive at the same time, and very careful and very nice.”

The Goop x Chloe line includes the C Shoulder Bag, Small Tess Bag, and Aria Sandals, as well as a short bandana print dress, high-rise white denim trousers, and Western-inspired shirt with white lace detailing.

And in a statement, Paltrow emphasised that she has been a long-time fan of the luxury label.

“I started wearing Chloe back in the ’90s, when Stella McCartney was designing. That’s where the love affair began,” the 46-year-old insisted. “I was so inspired to join forces with Natacha Ramsay-Levi. She epitomises a strong, chic Frenchwoman and has an inimitable personal style. What’s even more exciting is that we not only get to sell these exclusive bags; we’re also carrying Chloe ready-to-wear for the first time in Goop history.”

Items in the Goop x Chloe capsule collection are now available to purchase from the Goop website and are priced between $850 and $3,250 (£667 – £2,550).

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Chloe dishes up bohemian chic for fall 19

Chloe has served up a series of bohemian-inspired outfits for fall/winter 2019.The French luxury fashion house, helmed by creative director Natacha Ramsay-Levi, unveiled its latest line at La Maison de la Radio as part of Paris Fashion Week on Thursday…

Chloe has served up a series of bohemian-inspired outfits for fall/winter 2019.

The French luxury fashion house, helmed by creative director Natacha Ramsay-Levi, unveiled its latest line at La Maison de la Radio as part of Paris Fashion Week on Thursday morning (28Feb19).

With the stark white runway initially bathed in bright pink light, the show kicked off with a model sporting a long white shirt, tan coat with oversized collar, navy blue socks, and brown leather boots.

A parade of similar ensembles followed, including a brown shirt dress which was accessorised with a chunky necklace with feather detail, and a grey wool skirt with button detailing which was matched with a high-neck knitted blue sweater featuring a white geometric pattern.

Staying true to her relaxed aesthetic, Ramsay-Levi introduced white blouses with flowing sleeves, white shirts with vintage-inspired blue landscape motifs, cosy sweaters, brown leather jackets with faux fur on lapels and cuffs, baggy dresses with pushed-up sleeves, and a number of blue denim pieces with pocket detailing on trousers and vests.

Model of the moment Kaia Gerber stepped out in a ’60s-influenced look comprised of a blue lace skirt, graphic T-shirt, long light brown leather coat, and brown boots, with the ensemble topped off with layers of gold chains and bug-like glasses.

As always with a Chloe presentation, accessories were a major focus, with highlights including boxy leather purses, handbags with heavy gold chains in the place of straps, wool scarfs, gold cuff bracelets, and mismatched earrings.

To conclude the show, Ramsay-Levi dished up a series of floral printed dresses with flowing hems in a cream and marigold yellow colour scheme, as well as an eye-catching dark floral dress with thigh-high slit and dramatic neckline.

Paris Fashion Week continues on Thursday with shows from Rick Owens, Off-White, and Isabel Marant.

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Natacha Ramsay-Levi envisioned a ‘female utopia’ for Chloe’s latest campaign

Natacha Ramsay-Levi wanted to present her version of a “female utopia” in Chloe’s spring/summer 2019 campaign.The 38-year-old succeeded Clare Waight Keller as creative director of the French fashion house in March 2017, and vowed to respect the brand’s…

Natacha Ramsay-Levi wanted to present her version of a “female utopia” in Chloe’s spring/summer 2019 campaign.

The 38-year-old succeeded Clare Waight Keller as creative director of the French fashion house in March 2017, and vowed to respect the brand’s Bohemian roots following her appointment.

She stayed true to her word when she unveiled Chloe’s spring/summer 2019 line during Paris Fashion Week last September (18), which took inspiration from ’60s glamour icons, and the label has now released images from the accompanying campaign starring models Rianne Van Rompaey, Carolina Burgin, Hannah Ferguson, and Imaan Hammam.

“There is an aura of mystery surrounding the nature of their bond,” Ramsay-Levi told U.S. Vogue. “They are linked by a sensuality and a stately demeanour.”

The campaign was shot by photographer Steven Meisel, with the film scheduled for release on 21 January. In the footage, the four women can be seen drifting through a modern villa space as part of a concept Ramsay-Levi describes as hippie modernism.

“Hippie modernism is an oppositional expression suggesting a lifestyle that is affected by the environment and the idea of modernity,” she explained. “The hippie culture represents the last utopia of the 20th century, which for me, is very relevant today.”

Ramsay-Levi also sought Meisel’s services the previous season, and has noticed a seamless connection between this campaign and that of autumn/winter 2018, which depicted six women on a New York City rooftop.

“For me, Steven has this ability to film women and reveal their incredible beauty while simultaneously proposing a strong statement about the fashion,” the designer praised. “This is a balance that I find rare and hence treasure in a photographer’s work… you can notice a recurring flow to the films and a composition to the images that become emblematic of Chloe today.”

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Natacha Ramsay-Levi photographs all of her own outfits

Chloe’s creative director Natacha Ramsay-Levi takes a photograph of her outfit before leaving home each morning.The French designer joined the luxury brand as creative director in March 2017, succeeding Clare Waight Keller. Her role means she is incred…

Chloe’s creative director Natacha Ramsay-Levi takes a photograph of her outfit before leaving home each morning.

The French designer joined the luxury brand as creative director in March 2017, succeeding Clare Waight Keller.

Her role means she is incredibly busy, though she has now described the efficient method in which she keeps track of her wardrobe and favourite ensembles.

“I photograph myself every morning, so I can remember what I have worn and what the combinations were,” she told Porter magazine. “Getting dressed for important meetings takes too long and too much of my brain, so I look back at photos of looks I have liked and wear that again. It makes it so much easier.”

Prior to landing the top job at Chloe, Ramsay-Levi kicked off her fashion career at Balenciaga in 2002 and rose through the ranks to become Nicolas Ghesquiere’s top design deputy, eventually following him to Louis Vuitton. But she remains adamant that creating for the Chloe girl is very different to her previous work, especially in regards to the specific type of femininity she wants to convey in the clothes.

“I think everyone noticed straight away that I gave women strength, but it is also about the layering. I Think about the messages you can put into the way you dress. For me, it is about the soft and strong; clothes can be super-feminine, but they are grounded with a boot. It reflects how many layers women have, because we are not just one thing,” the 38-year-old commented.

For Chloe, Ramsay-Levi has introduced vintage prints and Bohemian silhouettes into collections, as well as more of the label’s signature leather handbags and purses. Yet, she is currently most excited about the new lines of jewellery and accessories, especially those embellished with gold and stones.

“They are charged with emotions, they give you power, and I’m a bit obsessed with the idea that femininity is a little bit magical – like witches – and that’s why we started the first collection with the Cycladic goddess,” she added.

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