Tommy Hilfiger feels a little “lucky” to have collaborated with Zendaya just as her Hollywood career was taking off.
The veteran American designer teamed up with the Spider-Man: Far From Home star for her debut collection back in March, and the pair unveiled a second ’70s-inspired line as part of New York Fashion Week in September.
In a new interview with Footwear News, Hilfiger revealed that he and his team were glad they tapped the 23-year-old to work with the label before her role in critically acclaimed in HBO show Euphoria hit TV screens.
“When she started collaborating with us, we thought, ‘OK, this is great. She’s a TV star, she’s a movie star, she’s a musician,'” the 68-year-old explained. “But what we didn’t know was that she was going to come out with a new show called Euphoria that was going to skyrocket. I think that it was maybe luck that we engaged with her at that time.”
He noted that the actress, who featured vintage and ’70s-style pieces in both her collections with the iconic fashion house, is “beyond her years.”
“She said, ‘Yeah, I think like a 70-year-old,” Hilfiger recalled. “And I really believe that because she’s so in tune with life. She’s very, very present, and she’s very aware of everything that’s going on around her.”
Elsewhere in the interview, Hilfiger explained how he has always been influenced by the “music fashion revolution” and noted that even when launching his business in the 1960s, he wanted to connect his label to musicians and pop culture.
“I really thought that if the musicians who were relevant were wearing my clothes, their fan base would come to us,” he shared. “In a sense, that was social media back then. When Britney Spears was on tour or Jennifer Lopez was playing at a stadium or doing a concert wearing my clothes, their fans would then come to my brand.”
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