Tennis star Naomi Osaka fronts Nike x Sacai collection

Tennis star Naomi Osaka has been tapped to front a new collaboration between Nike and Japanese luxury brand Sacai. The 21-year-old sportswoman represents her birthplace Japan when she competes, even though she has lived in the U.S. since she was three…

Tennis star Naomi Osaka has been tapped to front a new collaboration between Nike and Japanese luxury brand Sacai.

The 21-year-old sportswoman represents her birthplace Japan when she competes, even though she has lived in the U.S. since she was three years old, so she was the perfect person to be the face of a collaboration between American sportswear giant Nike and luxury Japanese brand Sacai.

“This collaboration was a special one because it was the perfect marriage of elevated Japanese fashion with the practical needs of my life as an athlete,” Osaka told Vogue.com.au. “It makes me feel edgy and confident, but in an understated way. The collection is just really cool and different from anything else you see in sportswear right now… Kind of futuristic, but also really wearable streetwear.”

Comprised of 11 pieces, the Nike X Sacai collection features apparel and sneakers and is available from the beginning of September. In a campaign image, Osaka wears a purple jacket over the top of a sports bra and running leggings.

The women’s world number one also explained how her style fits into both cultures, adding, “When I’m not on the court, I tend to gravitate towards pieces that are super unique and funky – it’s too tame for Japan, but too wild for America.”

The campaign comes months after Osaka left Adidas and signed an endorsement deal with Nike to wear their branded clothes on the court.

“I’m proud to become a member of the Nike family and excited about getting involved in all of the opportunities Nike has to offer,” she said at the time. “Nike has a legendary track record of writing history and I look forward to being a part of those moments for many years to come.”

© Cover Media

Charli Howard unveils empowering skincare line

Charli Howard is gearing up to make a splash in the beauty market with her new skincare line.The curvy British model has appeared in campaigns for the likes of Nike, Agent Provocateur, Redken, and Maybelline, and is also a vocal advocate for body posit…

Charli Howard is gearing up to make a splash in the beauty market with her new skincare line.

The curvy British model has appeared in campaigns for the likes of Nike, Agent Provocateur, Redken, and Maybelline, and is also a vocal advocate for body positivity, having co-founded The All Woman Project, a charity which seeks to educate young people about body image and mental health issues.

Now, Charli has dropped Squish, a skincare company which aims to be socially conscious and empowering for users, with no airbrushing used in the marketing imagery.

“I wanted to create cute, affordable skincare that works, based on my years of trailing and testing products on my overly sensitive skin – my Cheeky Cherry’s, for example, were created on a Post-it note after I couldn’t find an eye mask that depuffed the key areas of the face, while the Flower Power acne patches make light of blemishes while drawing out impurities,” she said in a statement. “Over the past few years, I’ve also started to think about the impact that excessive retouching can have on young girls and women buying beauty products. From day one, I wanted to use ROLE models with REAL skin in my brand images – girls with acne, girls with scars, girls with cellulite – but who have voices and great personalities. All bodies are un-retouched, raw and real.”

Among the first Squish products to launch include the Jelly Lip Gloss, a non-sticky and hydrating gloss, Flower Power Acne Patches, which are formulated to gently remove fluid from blemishes, as well as the Cheeky Cherry Eye & Cheek Masks, a set of hydrogel masks designed to de-puff the cheek and eye area. All formulas are paraben, sulphate, and cruelty-free, and are priced from $12 – $20 each (£10-£16.50). Kits are also available.

In addition, the accompanying campaign features a diverse range of models, from Charli herself, to Jillian Mercado, Tai’ja Ki’anaona Kerr, Sophia Hadjipanteli, Seynabou Cisse, and Isabella Carr.

At present, the products are available to purchase from the Squish website.

© Cover Media

Nike drops ’80s-inspired Stranger Things capsule collection

Nike has released an ’80s-inspired Stranger Things collection ahead of the Netflix show’s third season. After dropping hints on Twitter and Instagram, the sportswear giant has announced a collaboration with the hit sci-fi series, which is set in 1985….

Nike has released an ’80s-inspired Stranger Things collection ahead of the Netflix show’s third season.

After dropping hints on Twitter and Instagram, the sportswear giant has announced a collaboration with the hit sci-fi series, which is set in 1985.

The collaboration will unfold with two release dates – one dropping on 27 June and the second round debuting on 1 July, just three days before the third season of the show, starring Millie Bobby Brown, will be released on Netflix.

The first launch will not only play homage to the Stranger Things’ fictional school – Hawkins High – but also to some of Nike’s most popular sneaker styles that launched in the ’80s, including Nike Air Force 1, Nike Dunk, Nike Air Max 1 and the Nike Tech Challenge II.

The first collection pays tribute to the fictional school by incorporating green and orange colour schemes and its Tiger mascot into a mix of sweatsuits and three pairs of sneakers.

According to Nike, the clothes will channel the physical education uniforms of the 1980s, and will feature a reworking of the iconic Cortez, Blazer and Tailwind shoes.

Next up is the OG Pack, which will be released on 1 July, and will incorporate a red, white and blue colour scheme to celebrate Independence Day – held in the U.S. on 4 July – and include a year marker on the heel as well as fireworks printed on the insole.

The @nikestore account on Twitter teased the collab in a cryptic message that highlighted the timeframe of the series – 6 June, 1985.

The caption on the post read: “We (Nike) acknowledge that several shipments from 1985 have gone missing. Please call 1.800.561.1985 with any info.”

© Cover Media

Kid Cudi announces Adidas Originals collaboration

Kid Cudi is teaming up with Adidas Originals on a new collection.The Day ‘n’ Nite star is the latest rapper to announce a sportswear partnership, with Cudi taking to Instagram to share the news with his 1.1 million followers.Next to an abstract illustr…

Kid Cudi is teaming up with Adidas Originals on a new collection.

The Day ‘n’ Nite star is the latest rapper to announce a sportswear partnership, with Cudi taking to Instagram to share the news with his 1.1 million followers.

Next to an abstract illustration of a blue-skinned woman’s half head with a burning moon inside it, set against a pink backdrop, he simply wrote: “@adidasoriginals.”

Along the bottom of the picture, written in yellow, is the website details: adidas.com/kidcudi.

According to Footwear News, the graphic will be present on all upcoming Kid Cudi x Adidas merch, and fans can expect footwear and apparel to drop towards the end of the year.

The bold graphic was spotted at the weekend plastered around the grounds of Miami Gardens’ Hard Rock Stadium at the Rolling Loud hip-hop festival.

It marks the next chapter for Cudi and Adidas, after they first worked together on the TRESC Run sneaker last year. The 35-year-old was one of six celebrities to make up the Asterisk Collective launched by the sportswear giant in December.

The rapper’s former mentor Kanye West, who he’s described as his “big brother” in the past, also has a close relationship with Adidas; together they produce the Stronger star’s popular Yeezy line.

The news of Cudi’s deal comes after Travis Scott’s latest design efforts for Nike, the Air Jordan 1 High OG TS sneakers, sold out within hours of release on Saturday.

© Cover Media

Justin Bieber stopped by police over ‘stolen’ sneakers

Justin Bieber was stopped and questioned by police officers who thought that he was wearing a pair of stolen sneakers.The Love Yourself hitmaker was wearing a pair of limited edition Off-White X Nike Air Max 90 sneakers, which are from a sold-out colla…

Justin Bieber was stopped and questioned by police officers who thought that he was wearing a pair of stolen sneakers.

The Love Yourself hitmaker was wearing a pair of limited edition Off-White X Nike Air Max 90 sneakers, which are from a sold-out collaboration between the iconic sports label and artistic director of Louis Vuitton’s men’s wear collection, Virgil Abloh.

The shoes feature a white zip tie looped through the laces, which police officers mistakenly thought looked like a security tag.

Taking to Instagram Stories, the What Do You Mean? star recounted the incident to fans, joking that the designer had set him up.

“I just had a cop come up to me and ask me why I still had the security tag on my shoe,” the 25-year-old said while speaking to the camera. “I had to tell him, ‘Bro, it’s just fashion’.”

Justin tagged the esteemed designer in the clip and showed off the high-end sneakers, which he wore with a pair of khaki corduroy pants.

The Love Yourself singer continued by detailing the conversation that he had with the police officer, in which he expressed his disbelief at the situation.

“He’s like, ‘It sure looks like a security tag’ (and) I’m like, ‘Nah, bro, you can check it out.’

“You’re getting me in trouble!” he joked, addressing Virgil directly.

The limited edition sneakers, which were released in January (19), originally retailed for around $160 (£122) but are now being resold for as much as $600 (£457).

© Cover Media

Off-White collaborates with Mr Porter on capsule collection

Virgil Abloh has partnered with Mr Porter on an exclusive Off-White capsule collection.The new line from the designer and founder of streetwear label Off-White, one of Mr Porter’s most popular brands, will include 44 pieces and is an exploration of wor…

Virgil Abloh has partnered with Mr Porter on an exclusive Off-White capsule collection.

The new line from the designer and founder of streetwear label Off-White, one of Mr Porter’s most popular brands, will include 44 pieces and is an exploration of workwear entitled Modern Office.

It includes an embroidered trench coat, Class of 2013 T-shirts, and an iPhone X case, as well as other apparel and accessories. Pieces will go on sale on 21 January (19).

Speaking to editors at Business of Fashion, Mr Porter buying director Fiona Firth explained that executives at the e-commerce retailer wanted to collaborate with Abloh’s Off-White to tap into the younger market, which is hungry for new and exclusive streetwear.

“(We want to) put a stamp in Mr Porter and say, ‘Actually, we do sell this product and we sell it really well,'” she told the fashion publication. “It’s really important to tap into different segments of customers, so obviously the people who are buying Tom Ford… (Brunello) Cucinelli and Loro Piana probably aren’t Off-White customers, and that’s absolutely fine, they will be (Louis) Vuitton customers.”

Abloh is no stranger to collaboration, having previously teamed with Nike on a series of reimagined icon shoes and also designed cups and apparel for the New York cafe Cha Cha Matcha.

Accordingly, the fashion star insisted that he enjoys working on partnerships as they allow him to tell “smaller stories”.

“I dispel the sort of idea that there is a perfect amount (of collaborations) or restraint is the best way forward,” the 38-year-old said. “The amount of collaborations should near the amount of relationships that I have with either brands or people… I don’t understand how a peak could be reached.”

Abloh’s first collection for Louis Vuitton, where he acts as creative director of menswear, will hit stores at the end of the month. He will present both of his new Louis Vuitton and Off-White menswear lines as part of Paris Fashion Week: Men’s later this week (ends20Jan19).

© Cover Media

Frank Ocean teases Nike sneaker line

Singer Frank Ocean has hinted at a long-rumoured shoe collaboration with Nike by sharing images of two new designs online. The star teased the venture by posting cryptic shots of what is believed to be the forthcoming footwear on Instagram on Wednesda…

Singer Frank Ocean has hinted at a long-rumoured shoe collaboration with Nike by sharing images of two new designs online.

The star teased the venture by posting cryptic shots of what is believed to be the forthcoming footwear on Instagram on Wednesday (19Dec18).

The first image features a conventional black mesh sneaker with red accents as well as a shoe from the brand’s latest release with artist Tom Saches, called the Mars Yard Overshoe.

The Novacane hitmaker captioned the shot with a black astronaut emoji as a tribute to Sachs, who is known for his astrological imagery.

“Good work #brocolage,” he wrote, a reference to the term bricolage – which signifies artwork constructed from a variety of materials.

In the second photo, the 31 year old shows off another black pair of Nikes, to which he’s added his own artwork, alongside the original sneakers.

Ocean’s connection with the footwear company extends to his music as well. He released a track called Nikes in August (18) and in the lyrics, the star uses the brand to signify consumerism in America.

Further details surrounding the R&B sensation’s potential Nike line have yet to be released.

Ocean frequently takes to the photo-sharing site to offer fans a glimpse into his style preferences. In April (18), he showed off a chic leather bag he uses to carry his Grammy Awards, and in July (18), posted a snap of himself trying on a lengthy pink ruffled skirt in a fitting room.

“Oh the GLAMOUR,” he captioned the photo.

He is also known for sharing selfies showcasing his everyday pieces, including bold T-shirts with artsy graphics and the popular puffer style jacket.

© Cover Media

Victoria’s Secret swimsuits among most ‘rejected’ holiday gifts

Victoria’s Secret swimsuits have made a list of the “most purged” holiday gifts.As the calendar is about to click over to December, many of us are beginning to think about Christmas shopping. However, bosses at U.S. fashion resale website thredUP have …

Victoria’s Secret swimsuits have made a list of the “most purged” holiday gifts.

As the calendar is about to click over to December, many of us are beginning to think about Christmas shopping.

However, bosses at U.S. fashion resale website thredUP have revealed gifts from the sexy lingerie brand top the list of the items most likely to be resold in the new year.

“Every January, thredUP receives a surge in never-worn, new-with-tags items - presumably, rejected holiday gifts,” a spokesperson said. “Overall, the company gets 250,000 new-with-tags items - that’s 60 per cent more than during the rest of the year.”

In last year’s list of purged holiday gifts, Victoria’s Secret swimsuits were up 208 per cent compared to the rest of the year, while other garments people were keen to pass on included J. Crew cardigans, up 442 per cent, and ASOS maxi dresses, which surged 296 per cent.

The re-sale of Victoria’s Secret swimsuits is particularly intriguing, as executives at the American lingerie brand recently announced that they were to bring back the lines after briefly discontinuing the manufacture of one-pieces and bikinis due to poor sales.

Other items which tended to be rejected by consumers included Banana Republic ruffle dresses, James Jeans denim, Lululemon cutout shirts, Express ruffle tops, and Forever21 T-shirts.

Interestingly, Christian Louboutin heels and Nike sneakers made the list too.

Among the safest gifts to buy included anything from Everlane, which was named as the brand with “least regret” two years running, and items from luxury brands such as Prada, Gucci, and Coach.

Denim from Citizens of Humanity was popular too, as are Stuart Weitzman shoes, Cole Haan leather goods, and boots from Ugg Australia.

© Cover Media

Black Eyed Peas’ Taboo collaborates on Nike line inspired by his heritage

Black Eyed Peas star Taboo has launched a Nike holiday collection inspired by his Native American roots.The Boom Boom Pow star, real name Jaime Luis Gomez, was tapped to join the Nike N7 family as ambassador in 2016, a unique partnership as N7 usually …

Black Eyed Peas star Taboo has launched a Nike holiday collection inspired by his Native American roots.

The Boom Boom Pow star, real name Jaime Luis Gomez, was tapped to join the Nike N7 family as ambassador in 2016, a unique partnership as N7 usually work with professional athletes.

He’s now drawn on his heritage to create a line of activewear, which includes white hoodies, T-shirts and leggings embossed with Native-themed designs.

“My initial style influence was from my grandmother taking me to see traditional dancing in East L.A,” Taboo, who is an ambassador for this year’s collection along with professional gymnast Ashton Locklear, said in a statement. “I was influenced by how they put their outfits together. They wore boots; I wore sneakers. So I started with footwear and accessorised my outfit around that. And it grew from there. My dance style comes from watching ceremonial dance. That’s who I am. I represent what was started hundreds of years ago.”

The traditional Native American dance influence appears in the new collection through intricate beadwork patterning and a colour palette from the natural world. The 43-year-old was also inspired by the colours of the solar system.

The N7 collection supports the N7 Fund and its commitment to help organisations provide sport and physical activity programming to Native American and Aboriginal communities. Since its inception in 2009, the N7 Fund has awarded $5.6 million (£4.3 million) in grants to 243 communities and organisations, reaching more than 420,000 youths.

© Cover Media

Off-White named ‘hottest brand on the planet’

Off-White has been named the hottest brand on the planet in Lyst’s quarterly rankings.The results are released every three months based on the global fashion search engine’s analysis of the shopping behaviour of more than five million people across 12,…

Off-White has been named the hottest brand on the planet in Lyst’s quarterly rankings.

The results are released every three months based on the global fashion search engine’s analysis of the shopping behaviour of more than five million people across 12,000 designers and online stores. This accounts for Google search data, conversion rates, sales, brand mentions and engagement statistics on social media.

Off-White has risen 33 places over the past year, and has now surpassed Gucci and Balenciaga for the number one spot for the first time. These fashion houses are now in second and third place, respectively, followed by Nike, Prada, and Versace. Kanye West’s Yeezy takes seventh spot, while Vetements, Fendi, and Valentino round off the top ten.

This quarter, founder and chief executive officer, Virgil Abloh, released The Ten sneaker collaboration series with Nike and dressed Serena Williams for the 50th edition of the U.S. Open in New York.

Searches for Off-White across Lyst’s partner retailers are now up 14 per cent quarter on quarter, while traffic to Off-White products online increased 10 per cent in August (18).

The label’s logo belt and denim jacket also feature on Lyst’s women’s product list, but the top spot in these rankings went to Dior’s Saddle bag, which was recently resurrected by creative director Maria Grazia Chiuri.

Off-White was also honoured on Tuesday (23Oct18) when it was nominated in the prestigious Brand of the Year category at The Fashion Awards alongside Balenciaga, Burberry, Gucci, and Prada. The streetwear label has also received a nod in the Urban Luxe category, while Abloh is up for Designer of the Year for his work in the menswear department of Louis Vuitton.

© Cover Media