Tennis star Naomi Osaka named as ambassador for bareMinerals

Tennis star Naomi Osaka has been named as bareMinerals’ new brand ambassador.Born in Japan to a Haitian father and a Japanese mother, Osaka has lived in the U.S. since she was a child and is now considered to be one of the sport’s most exciting talents…

Tennis star Naomi Osaka has been named as bareMinerals’ new brand ambassador.

Born in Japan to a Haitian father and a Japanese mother, Osaka has lived in the U.S. since she was a child and is now considered to be one of the sport’s most exciting talents.

Now, Naomi has been tapped by bosses at clean beauty company bareMinerals as a Power of Good Ambassador and will serve as the face of BAREPRO Performance Wear Foundation.

“To me, The Power of Good means being the best version of yourself without sacrificing integrity or putting others down,” she said in a statement. “With bareMinerals’ BAREPRO Foundation, I don’t have to compromise clean beauty and natural-looking results for performance. These formulas keep up with my active lifestyle and never fail to deliver.”

For the BAREPRO campaign, Naomi was photographed by Zoey Grossman in Los Angeles, California. Her beauty look was created by bareMinerals’ global make-up artist, Nikki DeRoest, with the snaps showing her posing in a dress and with her tennis kit.

“We chose Naomi not only because of her extraordinary athletic abilities and unmistakable passion for her craft, but also for the confidence, poise and perseverance she demonstrates on and off the court,” said president of bareMinerals, Jill Scalamandre, of the 21-year-old. “She is a remarkable person, and I am thrilled to welcome her to the bareMinerals family.”

Naomi, who is the reigning US Open and Australian Open champion, follows in the footsteps of other celebrity bareMinerals ambassadors, such as Hailey Bieber, Rosie Huntington-Whiteley, and Letitia Wright.

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Rosie Huntington-Whiteley teams with bareMinerals on charity initiative

Rosie Huntington-Whiteley has helped bareMinerals launch a new charity initiative.The British supermodel was named as a new global brand ambassador for the cosmetics company last September (18), joining the likes of Hailey Baldwin, Letitia Wright, and …

Rosie Huntington-Whiteley has helped bareMinerals launch a new charity initiative.

The British supermodel was named as a new global brand ambassador for the cosmetics company last September (18), joining the likes of Hailey Baldwin, Letitia Wright, and celebrity make-up artist Nikki DeRoest.

Now, Rosie has announced bareMinerals’ Chain of Good initiative in conjunction with the unveiling of the brand’s BAREPRO Longwear Lipstick range.

“To celebrate the launch of the new lip-loving, vegan BAREPRO Longwear Lipstick, I am kicking off the @baremineralsChain of Good, which encourages all of us to share a little positivity by tagging someone who has been a force of good in your life,” she captioned a post on Instagram on Thursday (17Jan19).

“For the first 1000 Instagram posts with the hashtag #GoodThatLasts, bareMinerals will donate $10 for each post to women’s charities that encourage mentorship, entrepreneurialism and education. I am tagging my fellow @baremineralsambassador @haileybieber who is as beautiful on the inside and she is on the outside. Keep the chain going!”

The Chain of Good initiative will run until 21 January. Rosie stepped out at an event in Los Angeles on Thursday to promote the new lipstick, which has been described as the “first long-wear, vegan lipstick, rich in nourishing minerals”.

She sported a white shirt and black trousers from The Row for the day, and teamed the look with Jimmy Choo stilettos and Vhernier jewellery.

While Rosie has previously fronted campaigns for ModelCo and Burberry Body, she recently shared that teaming with bareMinerals was a natural fit because she is such a fan of the New York-based company’s formulas.

“I love to champion brands that celebrate beauty in the right way and I’m proud to be a part of bareMinerals. As a mum and model, I don’t have time to compromise – I need reliable products that can deliver strong colour payoff and are also good for my skin,” the 31-year-old commented.

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