Tinashe and Dreezy named Savage X Fenty brand ambassadors

Tinashe and Dreezy have been named as the latest brand ambassadors for Rihanna’s lingerie brand, Savage X Fenty.The singer announced the news on social media and shared two black-and-white snaps from the steamy photoshoot. “Bad b**ches LINK UP @savagex…

Tinashe and Dreezy have been named as the latest brand ambassadors for Rihanna’s lingerie brand, Savage X Fenty.

The singer announced the news on social media and shared two black-and-white snaps from the steamy photoshoot.

“Bad b**ches LINK UP @savagexfenty #SavageXAmbassador,” she captioned the pictures on Twitter and Instagram, showing her wearing a white lacy bralet and matching underwear.

Meanwhile, rapper Dreezy took to Instagram for the brand’s #SavageSundays hashtag on Instagram, in which Savage X Fenty customers share photos of themselves wearing pieces from Rihanna’s hugely successful and inclusive lingerie line.

“#SavageSundays #SavagexAmbassador Swipe for a surprise @savagexfenty,” the 25-year-old wrote, alongside two snaps of herself wearing hot pink underwear with a light pink shirt.

The news comes just days after it was announced Normani was the first-ever brand ambassador for Savage X Fenty.

The former Fifth Harmony star will front upcoming holiday campaigns featuring the newest looks from the Umbrella hitmaker’s company and was asked to be involved by Rihanna herself.

“Normani is the perfect choice for a Savage X ambassador. She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her,” the singer-turned-designer gushed in a statement.

The Motivation hitmaker later took to Instagram to share a snap from the campaign, showing her in a co-ordinating red lace set with embellished stockings.

“I’m the first-ever brand ambassador for @savagexfenty!!! I love you @badgalriri,” she wrote.

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Normani tapped as first-ever ambassador for Rihanna’s Savage X Fenty

Normani has been chosen as the first-ever brand ambassador for Rihanna’s lingerie brand Savage X Fenty.The former Fifth Harmony star, who took to the stage for a sultry performance during the lingerie label’s runway show in September, will front upcomi…

Normani has been chosen as the first-ever brand ambassador for Rihanna’s lingerie brand Savage X Fenty.

The former Fifth Harmony star, who took to the stage for a sultry performance during the lingerie label’s runway show in September, will front upcoming holiday campaigns featuring the newest looks from the Umbrella hitmaker’s company.

“Normani is the perfect choice for a Savage X ambassador,” Rihanna said in a press release on Thursday. “She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her.”

Normani also expressed her excitement over the collaboration, noting she is thrilled to be a part of a brand that empowers women.

“Savage X celebrates and empowers women of all shapes, sizes, and colours,” she added. “I am so grateful for this opportunity and excited for what’s to come with my new Savage X family.”

In addition, the 23-year-old told Vogue.com that she was “excited and honoured” to be a brand ambassador and was blown away when she found out that Rihanna had asked for her personally.

“She is somebody I’ve looked up to for a very, very long time,” Normani explained, before adding that she was proud to be part of a brand that is inclusive. “I just love how it gives everybody the opportunity to feel sexy and beautiful and empowered – which is everything that I stand for as well. I thought it would be the perfect partnership.”

The Motivation hitmaker later took to Instagram to share a snap from the campaign, showing her in a co-ordinating red lace set with embellished stockings.

“I’m the first-ever brand ambassador for @savagexfenty!!! I love you @badgalriri,” she wrote. “I want all individuals to feel empowered and to embrace who they truly are. I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!”

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Rihanna ‘too involved’ in Savage X Fenty design process

Rihanna personally signed off on every single detail in her latest Savage X Fenty collection. The singer and fashion designer showed off the latest collection for her lingerie brand during an epic extravaganza at the Barclays Center in Brooklyn as part…

Rihanna personally signed off on every single detail in her latest Savage X Fenty collection.

The singer and fashion designer showed off the latest collection for her lingerie brand during an epic extravaganza at the Barclays Center in Brooklyn as part of New York Fashion Week on Tuesday night.

But in an interview with Entertainment Tonight backstage, the 31-year-old revealed that she is “too involved” in all aspects of the design process and there is nothing in the line that hasn’t had her stamp of approval.

“Oh my God, I’m too involved. I want a break but I’m a control freak, so I do everything,” Rihanna shared. “I see everything. There’s not one step of the way, there’s not one lace trim, there’s not one bra strap… there is not one bow on a panty that I do not see and approve.

“It’s a lot of work, but it’s the only way you can preserve a brand, that you start from scratch… Here, I have a unique opportunity to change things. I’ve always been so sincere with my perspective on this brand but to see the way that we’re perceived in the lingerie world.”

The fashion and beauty mogul added that there’s pressure on her to continue producing size-inclusive garments, admitting, “It makes me feel like now we cannot neglect those consumers.”

This year’s Savage X Fenty presentation was bigger than ever thanks to a partnership with executives at Amazon Prime Video, who will exclusively broadcast the show on 20 September. To keep details under wraps, photography and cell phones were banned from the venue.

In addition to the new designs, the show will also feature performances from DJ Khaled, Halsey, Big Sean, and Migos, among others, as well as special appearances from Cara Delevingne, Gigi and Bella Hadid, Normani, Joan Smalls, and Laverne Cox.

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