Alessandra Ambrosio has been tapped to star in the new campaign for Pretty Ballerinas.
The Brazilian model is taking over from Olivia Palermo as the face of the footwear label, known for its ballet pumps and flat shoes, and will front the spring/summer 2020 imagery.
“Alessandra Ambrosio shows that the flat designs of Pretty Ballerinas can be as sexy and sophisticated as any high heel when posing for a photocall or walking the red carpet,” said creative director Ursula Mascaro. “Twelve creations, 12 Pretty Ballerinas designs for 12 looks created especially for 12 moments of Alessandra’s life. They are the core of a collection that inspires nights of glamour, and days of freshness, sensuality, and joy.”
In the images, Alessandra is seen posing in colourful ballet flats, animal print slides, and chunky sneakers. She also shows off some new accessories, such as a red leather purse and a cross-body handbag.
Accordingly, a Pretty Ballerinas spokesperson added that Alessandra was a natural fit for the brand because of the effortless way in which she navigates motherhood and the modelling world.
“Alessandra Ambrosio is a symbol of a generation of supermodels that entered the world of fashion in the late 90s, becoming an international icon after gaining her Victoria’s Secret Angel wings,” they commented. “She follows the path started by Olivia Palermo as the contemporary Audrey Hepburn of the new millennium with its values of elegance, naturalness, and sophistication, but providing a more sexy and powerful image closer to the reality of today’s women.”
Pretty Ballerinas’ spring/summer 2020 collection is now available to buy online.
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