Prada donates intensive care units to Italian hospitals

Prada has donated two intensive care and resuscitation units to hospitals in Italy amid the coronavirus pandemic.The country is in lockdown after becoming one of the worst affected areas outside of China, where the outbreak began in December, with more…

Prada has donated two intensive care and resuscitation units to hospitals in Italy amid the coronavirus pandemic.

The country is in lockdown after becoming one of the worst affected areas outside of China, where the outbreak began in December, with more than 27,980 people infected and 2,158 deaths.

A joint statement released on Monday by Prada chairman Carlo Mazzi and chief executive officers Miuccia Prada and Patrizio Bertelli revealed that they have donated two complete intensive care and resuscitation units each to three hospitals in Milan – the Vittore Buzzi, Sacco and San Raffaele.

According to Footwear News, the Italian fashion house confirmed that the six donations were private and had been made personally.

More than 60 million people have been on lockdown since the Covid-19 outbreak began to devastate the country, which reported a jump of 950 cases in just 24 hours on Sunday.

The news from Prada comes shortly after it was revealed Donatella Versace and her daughter Allegra Versace Beck had donated $224,000 (£182,000) to a hospital in Milan to support the city’s strained health service.

Italian influencer Chiara Ferragni has also raised over $3.4 million (£1.8 million) to help deal with the epidemic via a GoFundMe campaign.

Elsewhere, employees at perfume factories owned by Moet Hennessy Louis Vuitton (LVMH) are to begin manufacturing hand sanitiser for hospitals in France, which is now on lockdown after stringent measures were imposed on Monday by President Emmanuel Macron.

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Prada inks beauty deal with L’Oreal

Executives at Prada and L’Oreal have signed a long-term beauty deal.On Thursday, representatives for the Italian fashion house and French cosmetics giant announced that they had agreed to pool their expertise for the new venture, which will include the…

Executives at Prada and L’Oreal have signed a long-term beauty deal.

On Thursday, representatives for the Italian fashion house and French cosmetics giant announced that they had agreed to pool their expertise for the new venture, which will include the creation, development, and distribution of luxury beauty products for the Prada brand.

“L’Oreal is the leading global beauty company,” said Prada chief executive officer Patrizio Bertelli. “Its position and experience makes it the ideal partner for Prada to develop its full potential across a variety of new projects, leverage Prada’s well-established fragrance identity and reach even more audiences around the world.”

Prada has long been involved in the fragrance industry, with its La Femme Prada and Candy scents proving to be favourites with consumers.

However, leaders at the label, headed by fashion designer Miuccia Prada, have yet to explore the make-up and cosmetics categories.

In light of the deal, Cyril Chapuy, president of L’Oreal Luxe, noted that he was thrilled to be working with the team at Prada.

“We are very pleased to have signed this licence agreement with Prada. Prada is one of the most respected players in the global luxury industry,” he commented. “A symbol of excellence and avant-garde, the Prada brand’s unique and unconventional philosophy appeals to consumers around the world. This licence will give L’Oreal Luxe the ideal complement to its portfolio of iconic brands.”

The agreement will come into effect on 1 January 2021.

Earlier this year, bosses at L’Oreal also announced plans to expand their fragrance offerings by acquiring the Mugler and Azzaro brands from Clarins Group.

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