Chanel will no longer use fur and exotics skins in fashion collections.
In recent months, major brands including Coach, Versace, Michael Kors, Gucci, and Burberry, have ditched fur from their lines, with a number of other companies, such as Nike, ASOS, Topshop, H&M, and Puma all committing to banning exotic skins.
Now, executives at Chanel have joined the initiative, pledging to discard of fur or exotic animal skins in any future ranges.
“We are continually reviewing our supply chains to ensure they meet our expectations of integrity and traceability,” a representative said in a statement. “In this context, it is our experience that it is becoming increasingly difficult to source exotic skins which match our ethical standards.”
At present, exotic skins used in Chanel products include lizard, snake, stingray, and crocodile. A number of purses featuring exotics skins are still available to buy on the Paris-based label’s website, including a python and gold metal mini flap bag, costing $5,830 (£4,580), and a small BOY Chanel handbag with lizard and calfskin which is priced at $7,945 (£6,240).
Bruno Pavlovsky, president of Chanel fashion, said the decision to ditch animal-derived fabrics was in part due to the difficulty in finding products which were ethically and sustainably sourced. In addition, he explained that very little fur had ever been used in either Chanel founder Coco Chanel’s lines or current creative director Karl Lagerfeld’s work.
“You look at old collections, there was not much fur,” he told WWD.
Regarding Chanel’s initiative, a spokesperson for animal advocacy group People for the Ethical Treatment of Animals (PETA) praised the luxury label.
“Recent advancements in textiles have made faux fur and vegan leather nearly indistinguishable from animal pelts and skins, far more sustainable, and infinitely customisable, meaning there’s simply no reason to breed and kill animals for fashion,” they said.
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