Pronovias is offering free wedding dresses to brides-to-be working at hospitals during the coronavirus crisis.As the pandemic continues to sweep the globe, executives at the Spanish bridalwear company have decided to show their support for those on the…
Pronovias is offering free wedding dresses to brides-to-be working at hospitals during the coronavirus crisis.
As the pandemic continues to sweep the globe, executives at the Spanish bridalwear company have decided to show their support for those on the frontlines, including doctors, nurses, janitors and cafeteria staff, by giving away gowns to those getting married in the near future.
Curated by artistic director Alessandra Rinaudo, The Heroes Collection will be comprised of a variety of dresses, ranging in price from $1,000 – $5,000 (£848 – £4,240).
“(These workers are) soldiers, unrelenting in their battle to heal the sick,” she said. “It is an honour to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all.”
The Heroes Collection will be available until 31 August 2020 at selected flagships. However, those wanting to take up the offer may have to wait some time, as Pronovias’ stores in Italy, Spain, and France have now been closed in light of the government lockdowns to help curb the spread of Covid-19.
“(We are very grateful) for these heroines in hospitals around the world putting their own life at risk to save others’ lives relentlessly,” added Pronovias’ chief executive officer Amandine Ohayon. “Donating our wedding dresses to wonderful women is the least we can do to bring happiness and joy to their wedding day, making them look and feel their best.”
Pronovias has long been a favourite with celebrity brides. Actress Gina Rodriguez donned a gown from the label for her wedding to Joe LoCicero last year, and Pippa Middleton changed into a chic Pronovias number for her evening wedding reception with husband James Matthews in 2017.
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Giles Deacon was inspired by a room inside Kensington Palace when making Billy Porter’s voluminous skirt for the 2020 Oscars.The Pose star hit the red carpet at the Dolby Theater in Los Angeles on Sunday night wearing a show-stopping custom creation by…
Giles Deacon was inspired by a room inside Kensington Palace when making Billy Porter’s voluminous skirt for the 2020 Oscars.
The Pose star hit the red carpet at the Dolby Theater in Los Angeles on Sunday night wearing a show-stopping custom creation by the British designer, with the look completed with a gold feathered bodice and Jimmy Choo heels.
The idea to include a nod to royalty in the outfit was first dreamed up by Porter’s stylist, Sam Ratelle, who took a tour of the 415-year-old residential palace, which is home to the Duke and Duchess of Cambridge, last year.
He pitched his regal plans to Deacon, and the duo combined a particular room from Kensington Palace into high fashion.
The designer had already used ideas from the palace for previous collections and decided to incorporate details from the Roman-inspired Cupola Room, which features gilded statues and a grand marble dome, into the skirt.
“I love the idea of Billy being this kind of messenger sent from the gods,” Deacon told The New York Times, adding that he turned the walls of the room into a print that was enlarged for Porter’s skirt.
The fashion star, who designed a wedding dress for Catherine, Duchess of Cambridge’s sister, Pippa Middleton, back in 2017, also told the publication that he felt it was “very poignant to be dressing Billy”.
And Ratelle insisted that his Emmy-winning client isn’t trying to challenge to constraints of gender roles, he’s just merely wearing an artistic creation.
“I don’t see female energy,” he added of the skirt. “I see a dude. I see a dude wearing armour, wearing something that’s artistic and innately couture.”
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