Kate Upton wants to use her new partnership with Canada Goose to raise awareness about climate change.
The 27-year-old model has been named as the face of the Canadian outerwear brand’s spring 2020 campaign, and is also using her new role to help Polar Bears International (PBI), an organisation that focuses on the endangerment of the species.
For every jacket sold from Canada Goose’s Polar Bears International collection, $50 (£38) will be donated directly to PBI, providing critical funding for polar bear and environmental research.
Since the launch of the PBI line in 2007, brand executives have donated more than $3.5 million (£2.7 million) to the non-profit.
Upton first began working with the apparel label back in 2013 when she wore a Canada Goose white Chilliwack Bomber jacket in the first-ever fashion shoot in Antarctica for the Sports Illustrated Swimsuit Edition.
And the mother-of-one is hoping to empower people to get involved in environmental conservation with her latest gig.
“I first discovered Canada Goose when I was in Antarctica and temperatures were as low as -20°F… that jacket kept me from freezing! I’ve used their products from the most extreme cold temperatures to rainy downpours and their quality is second-to-none,” she shared in a statement. “After being a longtime fan, I’m proud to officially partner together and to support the incredible work they do for the environment.”
The Polar Bears International spring 2020 collection features five styles, including rainwear and lightweight options for men, women, and children.
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