Frank Ocean and Austin Butler star in Prada campaign

Frank Ocean and Austin Butler have been tapped to star in Prada’s spring/summer 2020 menswear campaign. The Thinkin Bout You singer and Once Upon a Time in Hollywood actor, alongside Drive director Nicolas Winding Refn, have been chosen as the latest …

Frank Ocean and Austin Butler have been tapped to star in Prada’s spring/summer 2020 menswear campaign.

The Thinkin Bout You singer and Once Upon a Time in Hollywood actor, alongside Drive director Nicolas Winding Refn, have been chosen as the latest faces of the Italian luxury fashion house’s marketing imagery.

Announcing the campaign, a Prada representative explained why the trio were the perfect choices for the new promotional material.

“The Prada spring/summer 2020 menswear campaign features a trinity of contemporary creatives, pivotal cultural personalities of now and archetypes of the hyper fragmented mindset of tomorrow,” a statement reads. “Each embodies a single identity of the Prada man, one aspect, one outlook, multiplied by each image, each definition. They are representations of the legion individuals that comprise the collective.”

The stars were styled by Olivier Rizzo and photographed by David Sims at a Los Angeles photoshoot, which was creative directed by Ferdinando Verderi. They wear key pieces from the collection, which was presented at the Minsheng Art Wharf on the East Bund of Shanghai, China last June.

In the photo campaign, a black-and-white picture of each star is placed alongside a full-colour shot and the layout is completed by a vertical graphic of the label’s logo, with the word Prada serving as acronym of different and conceptual definitions of the high-fashion brand.

For example, besides Ocean’s image, Prada stands for “Programming Rhythms And Dancing Again”, while besides Butler’s, it stands for “Pursue Randomness And Dichotomies, Always”.

Explaining the acronym concept, the Prada representative wrote, “Here, words are used as a means to redefine the image, to attempt to define the indefinable – PRADA. The acronyms are influenced by abstract ideas, thoughts, notions: they provoke, sometimes adding context, sometimes positing a contradiction, always sparking thought.

“Like the words they appear alongside, these images, these men, provide a definition of Prada. Yet each leave the field open, to interpretation, and reinterpretation.”

© Cover Media

Romee Strijd wanted to achieve better work-life balance in 2019

Romee Strijd cut down on travelling and work over the last year to focus on her family.The Dutch model, 24, shared her thoughts as she reflected on 2019 in a candid Instagram post, and explained that she and husband Laurens van Leeuwen had made a choic…

Romee Strijd cut down on travelling and work over the last year to focus on her family.

The Dutch model, 24, shared her thoughts as she reflected on 2019 in a candid Instagram post, and explained that she and husband Laurens van Leeuwen had made a choice to spend more time together at their home in Amsterdam, the Netherlands.

“Since it’s the last day of the year I wanted to share a little thought, 2019 has been a different year for me than the years before. This year I’ve tried to not focus to much on achievements, and just work related things, for me I really tried to find my balance,” Romee wrote, adding that she found it “so much harder” to get that work-life balance right.

“We travelled way less, enjoyed our home in Amsterdam and tried to focus on things that make us happy, like family and friends but also doing my work since we love that aswell but just in a different ratio,” the Victoria’s Secret Angel continued.

She then urged her followers to stop focusing on results, and realise “life is not about work, the way you look, or what you achieve.”

Romee, who has walked for the likes of Alexander McQueen, Balmain, Calvin Klein, Louis Vuitton and Prada, then thanked her fans for supporting her over the last 12 months.

“Enjoy life, have a laugh but also accept down moments because also those moments are part of life and just do what’s good for you,” she concluded. “Cheers to 2020!!!! and i’m so grateful to share our journey with you guys, here and on Youtube! LOTS OF LOVE.”

© Cover Media

Karl Lagerfeld brand pledges to go fur-free

Executives at the Karl Lagerfeld fashion brand have banned fur following pressure from animal rights activists.In recent years, leaders at many top labels, including Burberry, Chanel, Prada, Gucci, Michael Kors, and Versace, have all pledged to ditch f…

Executives at the Karl Lagerfeld fashion brand have banned fur following pressure from animal rights activists.

In recent years, leaders at many top labels, including Burberry, Chanel, Prada, Gucci, Michael Kors, and Versace, have all pledged to ditch fur products.

Now, bosses at AM Retail Group, which operates Karl Lagerfeld Paris, Wilsons Leather, and other brands, and its parent company, G-III Apparel Group, have also banned fur.

In a statement, People for the Ethical Treatment of Animals (PETA) director Elisa Allen praised the team at Karl Lagerfeld and AM Retail Group for taking a stand.

“PETA applauds these companies for their compassionate and business-savvy decisions, which show that fur is out and kindness is in,” she said. “Ethical shoppers simply don’t want animals to be abused and killed for coats, collars, and cuffs, and these fur bans are proof that the fashion industry is changing to meet the rising demand for luxury animal-friendly alternatives.”

Allen added that she would be sending the companies vegan chocolates in thanks for their decisions.

Representatives for the Karl Lagerfeld label and its parent company have not yet commented on the news.

Fashion icon Lagerfeld, who died at the age of 85 in February, had a long history with animal rights activists. In an interview with BBC Radio 4 in 2009, the Chanel creative director argued there was no point in ditching fur products when people continued to eat meat.

“As long as you wear leather and eat meat, don’t discuss that,” he said. “In a meat-eating world, wearing leather for shoes and even clothes and handbags, the discussion of fur is childish.”

However, in December 2018, a spokesperson for Chanel confirmed the luxury brand would no longer use fur or exotic skins.

© Cover Media

Prada inks beauty deal with L’Oreal

Executives at Prada and L’Oreal have signed a long-term beauty deal.On Thursday, representatives for the Italian fashion house and French cosmetics giant announced that they had agreed to pool their expertise for the new venture, which will include the…

Executives at Prada and L’Oreal have signed a long-term beauty deal.

On Thursday, representatives for the Italian fashion house and French cosmetics giant announced that they had agreed to pool their expertise for the new venture, which will include the creation, development, and distribution of luxury beauty products for the Prada brand.

“L’Oreal is the leading global beauty company,” said Prada chief executive officer Patrizio Bertelli. “Its position and experience makes it the ideal partner for Prada to develop its full potential across a variety of new projects, leverage Prada’s well-established fragrance identity and reach even more audiences around the world.”

Prada has long been involved in the fragrance industry, with its La Femme Prada and Candy scents proving to be favourites with consumers.

However, leaders at the label, headed by fashion designer Miuccia Prada, have yet to explore the make-up and cosmetics categories.

In light of the deal, Cyril Chapuy, president of L’Oreal Luxe, noted that he was thrilled to be working with the team at Prada.

“We are very pleased to have signed this licence agreement with Prada. Prada is one of the most respected players in the global luxury industry,” he commented. “A symbol of excellence and avant-garde, the Prada brand’s unique and unconventional philosophy appeals to consumers around the world. This licence will give L’Oreal Luxe the ideal complement to its portfolio of iconic brands.”

The agreement will come into effect on 1 January 2021.

Earlier this year, bosses at L’Oreal also announced plans to expand their fragrance offerings by acquiring the Mugler and Azzaro brands from Clarins Group.

© Cover Media

Stella McCartney felt like a ‘freak’ in fashion industry

Stella McCartney always felt like a freak in the fashion industry because of her focus on sustainability.The 48-year-old designer has been a force for change in the world of sustainable fashion, making luxury clothes from regenerated nylon, polyester, …

Stella McCartney always felt like a freak in the fashion industry because of her focus on sustainability.

The 48-year-old designer has been a force for change in the world of sustainable fashion, making luxury clothes from regenerated nylon, polyester, and cashmere and creating groundbreaking fibres. However, because of her environmental approach to fashion, she felt like an outcast.

“I was always a bit of a freak in the house of fashion,” Stella told U.S. Vogue. “My regime, my culture, has been different from day one.”

The mother-of-four is constantly trying to inspire fellow fashion houses and designers to embrace new ways to bring sustainable and cruelty-free techniques to the forefront, and was pleased when brands including Gucci, Prada, Michael Kors, Armani, and Chanel declared themselves fur-free.

“I’m hugely relieved, but I’m actually astounded that it’s taken so long,” Stella shared.

She revealed that it was the high-end luxury brands who had the biggest impact on the environment, closely followed by the fast-fashion industry, and pleaded with them to change their ways to save the planet.

“They have massive impact in a negative way, and they can have a massive impact in a positive way,” she noted. “It’s crazy. It’s basically exhausting. It’s much easier not to do it. So I kind of understand why the world hasn’t quite followed.”

Despite the resistance, Stella is still determined to overhaul the fashion industry and make eco-friendly creations dominate every catwalk and collection.

“I’m trying to create something that’s still sexy and desirable and luxurious that isn’t landfill,” she explained.

Stella appears on one of four covers for U.S. Vogue’s January 2020 issue, making her the first designer to land the honour. She was photographed alongside her four children by Annie Leibovitz.

© Cover Media

Prada exhibition to open in London

An exhibition dedicated to Italian fashion house Prada is to open in London next year.Executives at The Design Museum in Kensington, London announced on Wednesday that they will be opening “Prada. Front and Back”, the first major museum exhibition dedi…

An exhibition dedicated to Italian fashion house Prada is to open in London next year.

Executives at The Design Museum in Kensington, London announced on Wednesday that they will be opening “Prada. Front and Back”, the first major museum exhibition dedicated to luxury fashion label, in September 2020.

The retrospective will give fashion fans unprecedented insight into Prada’s creative approach, inspirations and landmark collaborations and will showcase how head designer Miuccia Prada, along with her husband, Patrizio Bertelli, turned Prada, which was founded by her grandfather Mario in 1913, into one of the most successful fashion houses in the world.

It will also explore how Miuccia, who took over the house in the 1970s, changed the way people dress and redefined how society understands luxury.

“Through the prism of design visionaries such as (Dutch architect) Rem Koolhaas and Herzog and de Meuron (architect firm), we will tell Prada’s remarkable story in fashion. By questioning every aspect of the design landscape through our exhibitions, public and learning programme, we can connect design with people’s everyday lives and passions,” said Deyan Sudjic, director and curator of Prada. Front and Back, in a statement.

Speaking to London’s Evening Standard, he added, “For me, it’s a particularly personal challenge to work on the Prada exhibition – there is so much to explore about a company that never wants to do the obvious thing, and that is such a genuine cultural force.”

The museum team was granted access to the brand’s headquarters in Milan, and the exhibition is expected to feature some of Prada’s most iconic pieces as well as clothes and accessories from its catwalk collections.

The Design Museum has previously held exhibitions on late Tunisian couturier Azzedine Alaia and British fashion designer Paul Smith.

© Cover Media

Daisy Ridley struggles to ditch ‘scruffy’ clothes for glamorous dresses

Daisy Ridley struggles to ditch her “scruffy” clothes in favour of more glamorous looks.The 27-year-old has opened up about wanting to change and evolve her style in an interview with Marie Claire magazine, and also revealed her dismay at not liking mo…

Daisy Ridley struggles to ditch her “scruffy” clothes in favour of more glamorous looks.

The 27-year-old has opened up about wanting to change and evolve her style in an interview with Marie Claire magazine, and also revealed her dismay at not liking most of the clothes she has in her wardrobe.

“I’m constantly trying to be a better, glammer version of the person I am,” she told the publication. “I’ve never liked my wardrobe. I think I’m just more scruffy. But I love wearing heels and fancy clothes.”

Since she shot to worldwide fame as Rey in the Star Wars: The Force Awakens back in 2015, Daisy has worn the likes of Mugler, Oscar de la Renta, Vivienne Westwood, Prada, Dolce & Gabbana, and Calvin Klein on the red carpet.

And the British beauty also shared how she became physically and mentally exhausted after making back-to-back films – including Murder on the Orient Express, drama Ophelia, sci-fi thriller Chaos Walking, and Star Wars: The Last Jedi – for almost two years.

“I got really, really run-down… I got home and just had nothing left. Emotionally, I was done,” Daisy said, adding that she took six months off early last year before filming the final chapter in the Star Wars saga, The Rise of Skywalker. “I just chilled the f**k out. I saw people and did things. And that was when I was like, ‘You cannot just go from one job to another.'”

Now, Daisy uses healing crystals thanks to advice from her eldest sister Poppy, who is a Reiki practitioner, and has overcome a debilitating battle with insomnia.

“I don’t know how I dealt with it, but it finally went away,” she explained.

© Cover Media

Prada collaborating with Adidas on footwear collection

Prada is collaborating with designers at Adidas on an exclusive footwear collection.Rumours have swirled in recent weeks suggesting bosses at the Italian fashion house and the German sportswear giant were partnering on a line. On Thursday, the speculat…

Prada is collaborating with designers at Adidas on an exclusive footwear collection.

Rumours have swirled in recent weeks suggesting bosses at the Italian fashion house and the German sportswear giant were partnering on a line.

On Thursday, the speculation was confirmed, with a Prada representative posting a picture of two Adidas shoe boxes in a white Prada shopping bag on Instagram with the caption, “#Pradaforadidas @adidas@adidasoriginals. Coming soon.”

No further details were given in the post. However, on Prada’s website, a spokesperson for the company explained that the limited-edition footwear would be made entirely in Italy.

“Prada and the industry-leading sportswear brand Adidas have joined forces to start a new collaborative journey. The aim of this partnership is to investigate the realms of heritage, technology, and innovation – and to challenge conventional wisdom through unexpected strategies,” they commented. “Adidas’ sporting heritage and visionary approach to technological development merges with Prada’s world-renowned history in leather-goods and unparalleled perspective on luxury and quality, synonymous with the label Made in Italy.”

And while fans of the labels are yet to get a glimpse of the shoes, it appears there will be a design made especially for the Luna Rossa sailing team. Luna Rossa was established in 1997 and heralded Prada’s participation in the America’s Cup – the world’s most prestigious international sailing competition.

“At its zenith, this collective effort will result in the release of the new Luna Rossa performance sailing footwear, to be unveiled in 2020,” they concluded.

A specific release date was not announced.

© Cover Media

Off-White tops The Lyst Index’s rankings of hottest brands

Off-White has been crowned as the hottest brand in the world in The Lyst Index’s latest rankings.The label, founded by designer Virgil Abloh in 2012, is known for its stylised streetwear-inspired items which feature the use of quotation marks, zip ties…

Off-White has been crowned as the hottest brand in the world in The Lyst Index’s latest rankings.

The label, founded by designer Virgil Abloh in 2012, is known for its stylised streetwear-inspired items which feature the use of quotation marks, zip ties, and industrial buckles, with celebrity fans including Kendall Jenner, Bella Hadid, Hailey Bieber, JAY-Z, Nicki Minaj, and Rihanna.

Now, researchers have compiled data from the fashion platform Lyst for the third quarter of 2019 and claimed Off-White has come out on top in relation to global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide.

Balenciaga, helmed by creative director Demna Gvasalia, was the runner-up, while Gucci fell back two spots in comparison to last quarter and landed in third place.

Other luxury brands in the top 10 included Versace, Prada, Valentino, Fendi, Burberry, Saint Laurent, and Vetements, while notable additions to the top 20 this quarter were Bottega Veneta and Loewe.

Since Daniel Lee joined Bottega Veneta in June 2018, the Italian fashion house has undergone a huge revamp, with the designer winning acclaim for his minimalist designs and Stretch sandals, which immediately sold out upon release following the launch of the label’s pre-fall 2019 collection.

“Daniel Lee has brought incredible energy to the evolution of Bottega Veneta and the reaction has been extraordinary,” Dario Gargiulo, chief marketing officer of Bottega Veneta, said of the brand’s transformation. “Free from any desire to become the hottest brand in the world, our focus is on the beauty and power of subtlety. We forego extensive explanation about our brand in favour of simply being visible and present across the current multicultural landscape.”

Among the most popular products were Bottega Veneta’s padded sandals, Adidas Continental 80 sneakers, Jacquemus’ pocket-sized Le Chiquito bag, Paco Rabanne’s reissued 1969 metal shoulder bag, Fendi’s FF motif bikini, and Mansur Gavriel’s cloud print sweater.

© Cover Media

Anna Wintour would love to see tap dancing at a fashion show

Anna Wintour would love to see tap dancers perform at a fashion show one day.The fashion journalist, who has served as editor-in-chief of U.S. Vogue since 1988, is one of the most important figures in the industry.But while Wintour has been to hundreds…

Anna Wintour would love to see tap dancers perform at a fashion show one day.

The fashion journalist, who has served as editor-in-chief of U.S. Vogue since 1988, is one of the most important figures in the industry.

But while Wintour has been to hundreds of shows over the years, she is yet to witness a spectacle featuring her favourite dance style.

“I was not at this particular show but my more experienced colleagues tell me that a very early Viktor & Rolf collection featured tap dancers,” she said in an interview for her Go Ask Anna video series when asked by Balmain’s Olivier Rousteing what she would like to see at a fashion event. “And since I really, really love tap dancing I would love a designer in his or her show to incorporate nothing but tap dancing.”

Wintour went on to discuss some of her highlights from the recent Fashion Month, and named shell necklaces and hats as two of her top picks.

“My favourite accessory was the shells at Prada. First of all because they were beautiful. Secondly, Miuccia (Prada, creative director) told me they were based on the pearls she wears all the time herself,” the 69-year-old shared. “So, that felt very personal and real to me. And then, because I love gardens, I love the hats (milliner) Stephen Jones did for the Dior show.”

Elsewhere in the chat, Givenchy designer Clare Waight Keller asked Wintour if she has ever lost her suitcase while travelling to Paris Fashion Week and what she did on arrival.

“I have lost my suitcase on countless occasions. But fortunately, I have many friends in Paris that are designers. So, I call them up,” she smiled.

© Cover Media