Shay Mitchell is the new face of Cacharel Parfums’ Yes I Am fragrances.
The Pretty Little Liars star is one of the busiest women in Hollywood, and not only juggles acting gigs, but recently established her lifestyle brand Beis and welcomed her daughter Atlas last October.
Now, Shay has been tapped as Cacharel Parfums’ latest brand ambassador, with company bosses praising the multi-tasking new mother as a perfect fit.
“Shay Mitchell is a multi-talented creative force as an actress, producer, entrepreneur, author,” a brand representative commented. “Shay Mitchell is in a league of her own at establishing herself as a leading force in the new age of social media by not only boasting an impressive social media following, but also by producing a YouTube lifestyle channel and creating clothing and jewellery lines.”
Launched in 2018, the Yes I Am fragrances are centred around a unique signature accord called the Spicy Cremoso. It’s described as a combination of a creamy accord and a powerful, spicy cardamom.
“Yes I Am echoes the challenges that drive these young women. Hyper-connected, independent, bold and unapologetic, they no longer see beauty as a diktat (order) but as a confidence-booster,” they added. “Their approach to femininity serves to meet their own desires, rather than those of others; they are breaking the code and bringing new messages of feminist: claiming women independency!”
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