Proenza Schouler’s Jack McCollough and Lazaro Hernandez are conducting virtual model fittings amid the coronavirus lockdown.
The designers founded their womenswear and accessories brand in 2002, with their chic collections now stocked in hundreds of retailers worldwide.
Discussing how they are navigating the Covid-19 pandemic in an interview for Vogue.com, McCollough and Hernandez revealed that they are still working on items and are relying on video chats with their team to figure out how a garment looks on a model or mannequin.
“Doing a fitting on a screen you’re constantly having to ask, ‘Is that a seam, is that a dart, what is that?'” noted McCollough. “Right now, all our models have the added accessories of a mask and rubber gloves, so it’s been quite weird.”
And while plans for Fashion Week events and runway shows remain up in the air, the style stars are constantly contemplating what their clients will be wanting to wear once the health crisis begins to ease.
“We’ve been constantly asking ourselves: What are the clothes that people will want in November? What will be the vibe then, what will be the mood?” added Hernandez. “The customer is definitely still shopping, but there’s a thirst for something more casual, easy, utilitarian, practical, comfortable – all of those adjectives.”
McCollough and Hernandez are also still adding new designs to their White Label “sister” collection, and recently released a new line of luxe sandals as part of a collaboration with Birkenstock.
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