Winnie Harlow named as global ambassador for Puma

Winnie Harlow has been named as the latest global brand ambassador for Puma.The Canadian beauty took to Instagram on Thursday to announce her partnership with the sports giant, alongside a snap of her wearing a cobalt blue crop top teamed with white cy…

Winnie Harlow has been named as the latest global brand ambassador for Puma.

The Canadian beauty took to Instagram on Thursday to announce her partnership with the sports giant, alongside a snap of her wearing a cobalt blue crop top teamed with white cycling shorts and Puma sneakers.

“I am excited to finally announce that I’m the newest @Puma global ambassador!!!” Winnie wrote, before explaining how she decided to join forces with brand bosses because they would allow her to voice her support for organisations working to eradicate racial inequality.

“Situations over the past few weeks have highlighted the injustice, inequality and police brutality faced by black people both in America and around the world so it was really important for me to partner with a brand that gives me the opportunity to champion people and organizations working to make meaningful change,” she added.

And one of the first initiatives Winnie is promoting as a global ambassador is The Trayvon Martin Foundation. The group was founded in 2012 by Sybrina Fulton and Tracy Martin, after their 17-year-old son Trayvon was fatally shot in Sanford, Florida by George Zimmerman.

“In times like these, it’s important to remember grassroots organizations that are working to create change at the local level and I am excited to begin this journey with my @puma family,” the 25-year-old added, before teasing that “several projects” will be announced in the coming weeks.

© Cover Media

Cara Delevingne launches Pride collection for Puma

Cara Delevingne has teamed up with Puma to release a new Pride-themed capsule collection.The model/actress has helped design the 13-piece From Puma with Love line, which features brightly coloured cropped T-shirts, vests, hoodies, and sliders, all embl…

Cara Delevingne has teamed up with Puma to release a new Pride-themed capsule collection.

The model/actress has helped design the 13-piece From Puma with Love line, which features brightly coloured cropped T-shirts, vests, hoodies, and sliders, all emblazoned with the same graphic ombre rainbow design, referencing the LGBTQ pride flag.

The collection will drop on 1 June, just in time for Pride Month, and 20 per cent of the proceeds will go to The Trevor Project, MindOut, and GLAAD, charities and non-profit organisations set up to help members of the LGBTQ community.

“The LGBTQIA community has always been so important to me. This (collaboration) just made sense, you know? I’ve been so lucky with Puma, in everything we’ve ever discussed, they’ve always been open to new ideas and my perspective,” Cara told Vogue.

The sportswear giant’s iconic feline logo has also been given an update by the 27-year-old, and has been filled in with the rainbow design, although the Carnival Row actress explained that she was keen to ensure that the line wasn’t “so obvious”.

“The pieces are unisex and fun, but they’re things people can wear every day, not just during Pride month,” she added. “Now is the time to celebrate mental health and kindness, not just for our communities, but towards ourselves. Pride is not just a concept, it’s a way of life.”

The model has been an ambassador for the sportswear giant since 2016.

© Cover Media

Cara Delevingne to host yoga sessions on Instagram Live

Cara Delevingne is hosting yoga sessions on Instagram Live for fans stuck at home during the coronavirus pandemic.The 27-year-old model took to social media to announce the news and performed the first session with her yoga therapist Colin Dunsmuir on …

Cara Delevingne is hosting yoga sessions on Instagram Live for fans stuck at home during the coronavirus pandemic.

The 27-year-old model took to social media to announce the news and performed the first session with her yoga therapist Colin Dunsmuir on Sunday.

“I really hope you guys are staying safe wherever you are,” she began, before explaining that she will be appearing on sports giant Puma’s Instagram Live every Sunday until 3 May.

The duo will lead a workshop on yoga and meditation to help provide guidance on “nice things to do to help keep you busy and reflect on this crazy time,” Cara added.

“I’ll be going live on @puma Sundays at 10am PST for a yoga flow session with my fave instructor Colin to help clear our minds and move our bodies. I would absolutely love for you all to join me…” she captioned the video.

The wellbeing initiative is the latest collaboration between the sports brand and the model-turned-actress, who has served as a Puma brand ambassador since 2016.

Back in January, the Carnival Row star helped the brand launch its Rise sneaker, while she also teamed up with Balmain’s creative director Olivier Rousteing to create a boxing-inspired capsule collection for Puma in October last year.

And Cara isn’t the only famous face to try and entertain fans and followers during the Covid-19 pandemic. Miley Cyrus has been hosting her own star-studded Instagram Live show every day during the lockdown, while Naomi Campbell’s talk show, No Filter with Naomi, airs on her YouTube channel.

© Cover Media

Charlotte Olympia teaming with PUMA on capsule collection

Charlotte Olympia Dellal has collaborated with the team at PUMA on a new capsule collection.The footwear and accessories designer launched her namesake line in 2008, with items often influenced by Old Hollywood and movie stars from the 1940s and ’50s. …

Charlotte Olympia Dellal has collaborated with the team at PUMA on a new capsule collection.

The footwear and accessories designer launched her namesake line in 2008, with items often influenced by Old Hollywood and movie stars from the 1940s and ’50s.

Now, Charlotte has worked alongside the designers at the German sportswear giant on the limited-edition PUMA x Charlotte Olympia range, which is inspired by boxing outfits and classic glamour.

“Bold leopard prints, fringe accents, and feline touches add detail to feminine PUMA silhouettes,” a PUMA spokesperson shared. “The PUMA x Charlotte Olympia collection showcases the brand’s iconic spiderweb logo, signature leopard print, and feline ‘Kitty’ embroidery on classic streetwear styles, resulting in glamorous and playful looks with a sporty twist.”

Key footwear items include new versions of the PUMA Love, Leadcat, Deva, and Cali Sport, all of which are topped off with glitzy accents, collar fringing, and gold laser-cut leopard print graphics.

As for clothing, Charlotte has created leopard print gym outfits, slogan T-shirts, leggings, sports bras, trackpants, fitted midi dresses, and crew sweatshirts.

“A PUMA x Charlotte Olympia Crop Top even boasts a spider-web-inspired back construction,” they added.

Accessories include a tote, belt bag, reversible bucket hat, a cap, and a visor.

Pieces will be available to purchase from PUMA’s website and stores, as well as selected retailers, from 6 March.

© Cover Media

J. Cole partnering with Puma

Rapper J. Cole has signed a multi-year partnership deal with sportswear giant Puma.The Grammy Award-winning musician, full name Jermaine Lamarr Cole, has teamed up with executives at the German brand to help create products and develop marketing campai…

Rapper J. Cole has signed a multi-year partnership deal with sportswear giant Puma.

The Grammy Award-winning musician, full name Jermaine Lamarr Cole, has teamed up with executives at the German brand to help create products and develop marketing campaigns as part of a multi-year partnership.

“Our partnership with Cole is deep-rooted,” said Adam Petrick, Puma’s global director of brand and marketing, in a statement. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at Puma moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that Puma stands for as a brand.”

To kick off the partnership, the 35-year-old, who also plays basketball, has starred in a short film and TV commercial that tells his story and connection to the brand. He came up with the concept and co-directed the film, which debuted during the NBA All-Star Game on Sunday.

Sharing the video on Instagram, Cole wrote in the caption, “Been imagining this for 10 years. It’s time. @puma. The DREAMER.”

To coincide with the announcement, Puma has released a mid-top basketball sneaker called the Sky Dreamer, a relaunch of the original style, the Sky LX, as worn on-court by players in the ’80s.

The new version, which Cole has been seen wearing out in public on multiple occasions, also includes a Dreamville “Dreamer” emblem, which takes inspiration from his brand and record label Dreamville.

The shoe is the first of many basketball-inspired products the rapper will be involved with before he releases his own Dreamer footwear and apparel with Puma later this year.

© Cover Media

Tabitha Simmons teams with Puma on floral-inspired collection

Tabitha Simmons has collaborated with the team at Puma on a new collection.The British stylist and footwear designer launched her debut line in 2009, with celebrities such as Miranda Kerr, Kate Bosworth, and Liv Tyler all fans of her chic ankle boots a…

Tabitha Simmons has collaborated with the team at Puma on a new collection.

The British stylist and footwear designer launched her debut line in 2009, with celebrities such as Miranda Kerr, Kate Bosworth, and Liv Tyler all fans of her chic ankle boots and bold patterns.

Now, Tabitha has worked alongside the designers at the German sportswear giant on the Puma X Tabitha Simmons range, which features feminine takes on classic athleisure pieces and sneakers.

“I’m thrilled to have the opportunity to partner with such an iconic brand like Puma for my first venture into the sportswear and athleisure market,” she commented. “Together, we married Puma’s sporty aesthetic with my signature, feminine florals to create a collection of shoes, bags and a stylish tracksuit for all women on the go.”

Tabitha’s collection includes reimagined versions of the Puma Cell Stellar and Ralph Sampson shoes. There is also matching apparel decorated with rose, daisy, and dragonfly motifs, including a reversible full-zip nylon track jacket, a backpack, a padded laptop pocket, and a waist bag.

Accordingly, Puma bosses are thrilled with the final result.

“We’re excited to introduce our partnership with Tabitha Simmons, an incredible creative with an extremely diverse set of talents,” added Adam Petrick, global director of brand and marketing at Puma. “For our first collaboration, we’ve blended Puma’s iconic sport-inspired silhouettes with Tabitha’s well-known custom florals resulting in disruptive new executions with a feminine touch.”

The Puma X Tabitha Simmons collection will drop on 1 February.

© Cover Media

Selena Gomez and sister wear matching Christmas clothes

Selena Gomez and her younger sister wear “awkward” matching clothes during the Christmas holidays. The popstar can usually be seen looking glam on the red carpet or in campaigns for her collaboration with sportswear giant Puma, but Christmas is all ab…

Selena Gomez and her younger sister wear “awkward” matching clothes during the Christmas holidays.

The popstar can usually be seen looking glam on the red carpet or in campaigns for her collaboration with sportswear giant Puma, but Christmas is all about keeping cosy and comfortable for Selena, who gets into the holiday spirit by finding matching outfits that she and her six-year-old half-sister Gracie can wear during the festive period.

“I always love knit sweaters – I’m totally that girl. I usually will just wear something comfy, maybe just a dress pant that’s loose,” she told InStyle. “Or, when I’m hanging out with my sister, of course, I want to put on cosy, matching, awkward Christmas stuff. I’ve already bought so many different outfits we can wear together. I feel it’s my time, because when I’m with my family at Christmas, it’s not like I’m not going out to huge fancy dinners or anything. It’s usually just us, tucked away and just having time for ourselves.”

The 27-year-old shared that she places a lot of importance in feeling comfortable and will pick a jacket that feels like a “safety blanket”.

“There are jackets I can almost wear with anything, and it’s like my go-to safety blanket. Whether it’s a nice sweater or a fluffy jacket, something that’s cosy. That tends to be recurring,” Selena joked.

Elsewhere in the interview, the Lose You to Love Me added that she always wears jewellery to complete a look.

“Whether I’m wearing anything from sportswear, to street, or red carpet, I feel like it’s nice to have a little bit (of jewellery). The earrings I have are cheap – not real gold, basically – but it always makes me feel like (I’m going) from casual to something nice,” she explained.

© Cover Media

Selena Gomez drops third athleisure collection for Puma

Selena Gomez has unveiled her third collection of athleisurewear for Puma.The star was named as a brand ambassador for the sportswear giant back in 2018 and has since gone on to release two apparel and footwear lines. Now, Selena has dropped her lates…

Selena Gomez has unveiled her third collection of athleisurewear for Puma.

The star was named as a brand ambassador for the sportswear giant back in 2018 and has since gone on to release two apparel and footwear lines.

Now, Selena has dropped her latest instalment for the company, with the range featuring versatile gym clothes and sporty footwear.

“This collection with Puma was one of my favourite ones to design,” the 27-year-old said. “I think the final product is beautiful, I feel so confident wearing it and hope everyone does too.”

The Selena Gomez x Puma autumn/winter 2019 collection will be available to purchase around the world on 1 December from select retailers, Puma stores, and the label’s website.

Items come in a colour palette of navy, pink, silver and white, with key footwear pieces including the SR Runner and the updated Cali, an evolution of the classic Puma California.

There is also the roomy SG Woven Jacket, a rugby-inspired piece with simple SG graphics, the SG Woven Pant, leggings, hoodies, and shorts. Accessories include a beanie and backpack.

“Selena and the team had a timeless, scholastic mindset when designing the collection. Still, the main inspiration was Gomez herself, as she always looks for neutral colours, comfortable materials, and versatile pieces,” a Puma representative added.

In addition to her Puma project, Selena is also gearing up to release her third solo studio album. The record is set to be unveiled on 10 January and will include the singles Lose You to Love Me and Look at Her Now.

© Cover Media

Slick Woods attends Puma x Balmain launch following cancer news

Slick Woods attended the Puma x Balmain clothing launch on Thursday, shortly after it was revealed she was battling melanoma cancer. The 23-year-old model, real name Simone Thompson, casually announced that she was undergoing chemotherapy on Instagram…

Slick Woods attended the Puma x Balmain clothing launch on Thursday, shortly after it was revealed she was battling melanoma cancer.

The 23-year-old model, real name Simone Thompson, casually announced that she was undergoing chemotherapy on Instagram on Wednesday and reporters at The Shade Room subsequently claimed she had told them she was suffering from stage three melanoma cancer.

And Slick proved that she wasn’t letting her health battle get her down when she made a public appearance at the launch of fellow model Cara Delevingne’s clothing collaboration with Balmain’s Olivier Rousteing and sportswear giant Puma at Milk Studios in Los Angeles.

Dressed in black trousers, a baseball cap, sneakers and a denim jacket, she styled the look in an interesting way by securing the bottom buttonhole to the top button, exposing her shoulder, midriff, and green mesh vest top.

The launch was also attended by models Alessandra Ambrosio and Shanina Shaik and stars including Amber Heard, Eva Longoria, Bella Thorne, Machine Gun Kelly, and G-Eazy, who all sported pieces from the boxing-inspired collection.

The Savage x Fenty model referred to her medical treatment when she shared a photo of herself sticking out her tongue while out with her boyfriend Micky Munday and some friends.

“How I feel about chemotherapy, shout out to everyone that gotta go through it #atleastimalreadybald,” she wrote in the caption.

As fans expressed their shock at the news and sent their well wishes, Slick shared a picture of a pouting child and urged her followers to “stop treating me like a victim”.

Slick gave birth to a son named Saphir, who she shares with model Adonis Bosso, shortly after walking the Savage X Fenty show in September 2018.

© Cover Media

Adriana Lima’s love for boxing inspired Puma collaboration

Adriana Lima’s love for boxing helped inspire her new collaboration with Puma.The Brazilian model recently launched her debut 14-piece activewear line, Club Lima, in collaboration with designers at the German sports brand. Adriana’s collection features…

Adriana Lima’s love for boxing helped inspire her new collaboration with Puma.

The Brazilian model recently launched her debut 14-piece activewear line, Club Lima, in collaboration with designers at the German sports brand. Adriana’s collection features leather-look leggings, oversized jackets, and cropped hoodies.

“I took inspiration from retro boxing, as this sport has been my passion, and chose four of my favourite colours to bring this collection to life: grey, red, black, and white,” she told Shape magazine, adding that she’s been working “tirelessly” with Puma’s team.

The luxe yet affordable collection ranges in price from $35 (£27) for a training top to $130 (£100) for the AL x PUMA LQDCELL Shatter XT training shoe.

Adriana also opened up about her love for boxing and revealed she’d been training for more than two decades.

“I started boxing 20 years ago, and (at the time) it was known only as a male-only sport/workout,” the former Victoria’s Secret model explained. “After two months of training on the mitts, I realised how fast and strong I could be. That was a different form of confidence and that started to build up on me.”

The 38-year-old has been working with former champion boxers for years, and it was fighter Michael Olajide, Jr. that helped her prepare for the Victoria’s Secret Fashion Show just five weeks after giving birth to her second daughter in 2012.

And when asked to name her top piece from her Club Lima collection, the brunette beauty insisted that it had to be the $25 (£19) training gloves.

“I always use them. Not only for weights, but I jump rope with the gloves,” she shared, before adding that the main reason she uses them is to prevent germs from spreading. “So many people are touching everything!”

© Cover Media