J. Cole partnering with Puma

Rapper J. Cole has signed a multi-year partnership deal with sportswear giant Puma.The Grammy Award-winning musician, full name Jermaine Lamarr Cole, has teamed up with executives at the German brand to help create products and develop marketing campai…

Rapper J. Cole has signed a multi-year partnership deal with sportswear giant Puma.

The Grammy Award-winning musician, full name Jermaine Lamarr Cole, has teamed up with executives at the German brand to help create products and develop marketing campaigns as part of a multi-year partnership.

“Our partnership with Cole is deep-rooted,” said Adam Petrick, Puma’s global director of brand and marketing, in a statement. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at Puma moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that Puma stands for as a brand.”

To kick off the partnership, the 35-year-old, who also plays basketball, has starred in a short film and TV commercial that tells his story and connection to the brand. He came up with the concept and co-directed the film, which debuted during the NBA All-Star Game on Sunday.

Sharing the video on Instagram, Cole wrote in the caption, “Been imagining this for 10 years. It’s time. @puma. The DREAMER.”

To coincide with the announcement, Puma has released a mid-top basketball sneaker called the Sky Dreamer, a relaunch of the original style, the Sky LX, as worn on-court by players in the ’80s.

The new version, which Cole has been seen wearing out in public on multiple occasions, also includes a Dreamville “Dreamer” emblem, which takes inspiration from his brand and record label Dreamville.

The shoe is the first of many basketball-inspired products the rapper will be involved with before he releases his own Dreamer footwear and apparel with Puma later this year.

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Tabitha Simmons teams with Puma on floral-inspired collection

Tabitha Simmons has collaborated with the team at Puma on a new collection.The British stylist and footwear designer launched her debut line in 2009, with celebrities such as Miranda Kerr, Kate Bosworth, and Liv Tyler all fans of her chic ankle boots a…

Tabitha Simmons has collaborated with the team at Puma on a new collection.

The British stylist and footwear designer launched her debut line in 2009, with celebrities such as Miranda Kerr, Kate Bosworth, and Liv Tyler all fans of her chic ankle boots and bold patterns.

Now, Tabitha has worked alongside the designers at the German sportswear giant on the Puma X Tabitha Simmons range, which features feminine takes on classic athleisure pieces and sneakers.

“I’m thrilled to have the opportunity to partner with such an iconic brand like Puma for my first venture into the sportswear and athleisure market,” she commented. “Together, we married Puma’s sporty aesthetic with my signature, feminine florals to create a collection of shoes, bags and a stylish tracksuit for all women on the go.”

Tabitha’s collection includes reimagined versions of the Puma Cell Stellar and Ralph Sampson shoes. There is also matching apparel decorated with rose, daisy, and dragonfly motifs, including a reversible full-zip nylon track jacket, a backpack, a padded laptop pocket, and a waist bag.

Accordingly, Puma bosses are thrilled with the final result.

“We’re excited to introduce our partnership with Tabitha Simmons, an incredible creative with an extremely diverse set of talents,” added Adam Petrick, global director of brand and marketing at Puma. “For our first collaboration, we’ve blended Puma’s iconic sport-inspired silhouettes with Tabitha’s well-known custom florals resulting in disruptive new executions with a feminine touch.”

The Puma X Tabitha Simmons collection will drop on 1 February.

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Selena Gomez and sister wear matching Christmas clothes

Selena Gomez and her younger sister wear “awkward” matching clothes during the Christmas holidays. The popstar can usually be seen looking glam on the red carpet or in campaigns for her collaboration with sportswear giant Puma, but Christmas is all ab…

Selena Gomez and her younger sister wear “awkward” matching clothes during the Christmas holidays.

The popstar can usually be seen looking glam on the red carpet or in campaigns for her collaboration with sportswear giant Puma, but Christmas is all about keeping cosy and comfortable for Selena, who gets into the holiday spirit by finding matching outfits that she and her six-year-old half-sister Gracie can wear during the festive period.

“I always love knit sweaters – I’m totally that girl. I usually will just wear something comfy, maybe just a dress pant that’s loose,” she told InStyle. “Or, when I’m hanging out with my sister, of course, I want to put on cosy, matching, awkward Christmas stuff. I’ve already bought so many different outfits we can wear together. I feel it’s my time, because when I’m with my family at Christmas, it’s not like I’m not going out to huge fancy dinners or anything. It’s usually just us, tucked away and just having time for ourselves.”

The 27-year-old shared that she places a lot of importance in feeling comfortable and will pick a jacket that feels like a “safety blanket”.

“There are jackets I can almost wear with anything, and it’s like my go-to safety blanket. Whether it’s a nice sweater or a fluffy jacket, something that’s cosy. That tends to be recurring,” Selena joked.

Elsewhere in the interview, the Lose You to Love Me added that she always wears jewellery to complete a look.

“Whether I’m wearing anything from sportswear, to street, or red carpet, I feel like it’s nice to have a little bit (of jewellery). The earrings I have are cheap – not real gold, basically – but it always makes me feel like (I’m going) from casual to something nice,” she explained.

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Selena Gomez drops third athleisure collection for Puma

Selena Gomez has unveiled her third collection of athleisurewear for Puma.The star was named as a brand ambassador for the sportswear giant back in 2018 and has since gone on to release two apparel and footwear lines. Now, Selena has dropped her lates…

Selena Gomez has unveiled her third collection of athleisurewear for Puma.

The star was named as a brand ambassador for the sportswear giant back in 2018 and has since gone on to release two apparel and footwear lines.

Now, Selena has dropped her latest instalment for the company, with the range featuring versatile gym clothes and sporty footwear.

“This collection with Puma was one of my favourite ones to design,” the 27-year-old said. “I think the final product is beautiful, I feel so confident wearing it and hope everyone does too.”

The Selena Gomez x Puma autumn/winter 2019 collection will be available to purchase around the world on 1 December from select retailers, Puma stores, and the label’s website.

Items come in a colour palette of navy, pink, silver and white, with key footwear pieces including the SR Runner and the updated Cali, an evolution of the classic Puma California.

There is also the roomy SG Woven Jacket, a rugby-inspired piece with simple SG graphics, the SG Woven Pant, leggings, hoodies, and shorts. Accessories include a beanie and backpack.

“Selena and the team had a timeless, scholastic mindset when designing the collection. Still, the main inspiration was Gomez herself, as she always looks for neutral colours, comfortable materials, and versatile pieces,” a Puma representative added.

In addition to her Puma project, Selena is also gearing up to release her third solo studio album. The record is set to be unveiled on 10 January and will include the singles Lose You to Love Me and Look at Her Now.

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Slick Woods attends Puma x Balmain launch following cancer news

Slick Woods attended the Puma x Balmain clothing launch on Thursday, shortly after it was revealed she was battling melanoma cancer. The 23-year-old model, real name Simone Thompson, casually announced that she was undergoing chemotherapy on Instagram…

Slick Woods attended the Puma x Balmain clothing launch on Thursday, shortly after it was revealed she was battling melanoma cancer.

The 23-year-old model, real name Simone Thompson, casually announced that she was undergoing chemotherapy on Instagram on Wednesday and reporters at The Shade Room subsequently claimed she had told them she was suffering from stage three melanoma cancer.

And Slick proved that she wasn’t letting her health battle get her down when she made a public appearance at the launch of fellow model Cara Delevingne’s clothing collaboration with Balmain’s Olivier Rousteing and sportswear giant Puma at Milk Studios in Los Angeles.

Dressed in black trousers, a baseball cap, sneakers and a denim jacket, she styled the look in an interesting way by securing the bottom buttonhole to the top button, exposing her shoulder, midriff, and green mesh vest top.

The launch was also attended by models Alessandra Ambrosio and Shanina Shaik and stars including Amber Heard, Eva Longoria, Bella Thorne, Machine Gun Kelly, and G-Eazy, who all sported pieces from the boxing-inspired collection.

The Savage x Fenty model referred to her medical treatment when she shared a photo of herself sticking out her tongue while out with her boyfriend Micky Munday and some friends.

“How I feel about chemotherapy, shout out to everyone that gotta go through it #atleastimalreadybald,” she wrote in the caption.

As fans expressed their shock at the news and sent their well wishes, Slick shared a picture of a pouting child and urged her followers to “stop treating me like a victim”.

Slick gave birth to a son named Saphir, who she shares with model Adonis Bosso, shortly after walking the Savage X Fenty show in September 2018.

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Adriana Lima’s love for boxing inspired Puma collaboration

Adriana Lima’s love for boxing helped inspire her new collaboration with Puma.The Brazilian model recently launched her debut 14-piece activewear line, Club Lima, in collaboration with designers at the German sports brand. Adriana’s collection features…

Adriana Lima’s love for boxing helped inspire her new collaboration with Puma.

The Brazilian model recently launched her debut 14-piece activewear line, Club Lima, in collaboration with designers at the German sports brand. Adriana’s collection features leather-look leggings, oversized jackets, and cropped hoodies.

“I took inspiration from retro boxing, as this sport has been my passion, and chose four of my favourite colours to bring this collection to life: grey, red, black, and white,” she told Shape magazine, adding that she’s been working “tirelessly” with Puma’s team.

The luxe yet affordable collection ranges in price from $35 (£27) for a training top to $130 (£100) for the AL x PUMA LQDCELL Shatter XT training shoe.

Adriana also opened up about her love for boxing and revealed she’d been training for more than two decades.

“I started boxing 20 years ago, and (at the time) it was known only as a male-only sport/workout,” the former Victoria’s Secret model explained. “After two months of training on the mitts, I realised how fast and strong I could be. That was a different form of confidence and that started to build up on me.”

The 38-year-old has been working with former champion boxers for years, and it was fighter Michael Olajide, Jr. that helped her prepare for the Victoria’s Secret Fashion Show just five weeks after giving birth to her second daughter in 2012.

And when asked to name her top piece from her Club Lima collection, the brunette beauty insisted that it had to be the $25 (£19) training gloves.

“I always use them. Not only for weights, but I jump rope with the gloves,” she shared, before adding that the main reason she uses them is to prevent germs from spreading. “So many people are touching everything!”

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Cara Delevingne & Olivier Rousteing channelled love of boxing for Puma collaboration

Cara Delevingne and Olivier Rousteing were inspired by boxing when designing their new collaboration with Puma.The model and Carnival Row star has teamed up with the creative director of French fashion house Balmain to create a 35-piece collection in p…

Cara Delevingne and Olivier Rousteing were inspired by boxing when designing their new collaboration with Puma.

The model and Carnival Row star has teamed up with the creative director of French fashion house Balmain to create a 35-piece collection in partnership with the sportswear giant. The Puma x Balmain line features boxing shorts, bomber jackets, tracksuits, sweatpants, sports leggings, and T-shirts, among other items.

In an interview with WWD, the duo explained the collection has a boxing theme as they are both fans of the sport, with Rousteing getting in the ring to practice five times a week when he’s not preparing for a show.

“It’s a total release and it allows me to get rid of my energy, both positive and negative. Boxing is extremely constructive to feel more calm in the face of life’s problems,” he said.

“It’s not just about boxing, but about dancing, fighting, conflict, connection – the boxing ring of life,” Cara added. “I do box and do Muay Thai a lot, so I have a major passion for the sport, too, but it’s deeper than that. It’s not about violence at all. It’s about how we treat ourselves.”

The British model approached Rousteing, a close friend, to work with her on a collection for Puma and she had a clear idea of the aesthetic she wanted to achieve.

“She has a very clear fashion vision, so she’s also very attentive to what she creates. She has a strong point of view, which is great, because it was a real exchange,” he gushed. “With Cara, we sit down together, we draw, we call each other, we WhatsApp, we Skype. We work together any way that’s convenient.”

Delevingne has a relationship with both companies – she been working with Puma since 2016 and has appeared in campaigns for Balmain.

Puma x Balmain created with Cara Delevingne will launch on 21 November.

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Cara Delevingne and Balmain partner with Puma on clothing collection

Cara Delevingne and Balmain have designed a clothing collection in partnership with sportswear giant Puma. The model and actress has teamed up with close friend Olivier Rousteing, creative director of the French fashion house, to create the boxing-ins…

Cara Delevingne and Balmain have designed a clothing collection in partnership with sportswear giant Puma.

The model and actress has teamed up with close friend Olivier Rousteing, creative director of the French fashion house, to create the boxing-inspired Puma x Balmain collection.

The 35-piece collection includes a black-and-gold tracksuit, a variety of sweatpants and sports jackets, T-shirts, socks, sneakers and shorts with elasticated waists, as well as a graphic minidress with angular shoulderpads. The products will be split into two sub-collections, some of which will be produced and sold by Puma and others by Balmain, while others will be carried by both.

The British catwalk beauty has a long-running relationship with both companies. She has previously appeared with Rousteing in an advertising campaign for Balmain and collaborated with him on a collection of quilted leather handbags earlier this year. She has also appeared in Puma campaigns since 2016. This marks her first time designing clothes for each company.

“It’s really born out of our friendship. She asked me to work with her on this collection with Puma. We had a very clear point of view because we both love boxing,” Rousteing told WWD. “We also wanted to use this collaboration as a platform to promote diversity and inclusivity.”

“Puma has always represented team work and empowerment, so the idea of doing a partnership with Olivier seemed very fitting,” Delevingne said in a statement. “Balmain has a similar brave fierceness to their brand as Puma does and it really excited me to think of what we could all do together.”

Delevingne stars in the boxing-inspired campaign alongside a diverse range of models who were photographed by Brianna Capozzi.

Puma x Balmain created with Cara Delevingne will launch on 21 November.

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Cara Delevingne wonders if Karl Lagerfeld was happy working until he died

Cara Delevingne often wonders if Karl Lagerfeld was happy working in the fashion industry right up until his death. The legendary Chanel and Fendi creative director continued working right up until he got sick in early 2019 and subsequently passed away…

Cara Delevingne often wonders if Karl Lagerfeld was happy working in the fashion industry right up until his death.

The legendary Chanel and Fendi creative director continued working right up until he got sick in early 2019 and subsequently passed away due to complications of pancreatic cancer at the age of 85 in February.

In a new interview with Marie Claire magazine, Delevingne, who was a Chanel muse and close friend of Lagerfeld’s, described the fashion icon as a “best friend, father, grandfather, fairy godmother, like Peter Pan,” but also questioned why he felt the need to keep busy until the end.

“The fashion industry breeds this thing of never being good enough. Was he happy? Did he feel proud?” she asked.

The 27-year-old wrote a moving tribute to Lagerfeld on social media after his passing in which she told her followers, “He changed my life, he believed in me when so many others didn’t – including myself.”

It was recently announced that the Suicide Squad star was taking part in A Tribute to Karl: The White Shirt Project, in which she will design a top inspired by Lagerfeld’s signature crisp, white, high-collared shirt. The garments, also designed by Kate Moss and Amber Valletta, will benefit the French charity Sauver la Vie, which the late designer quietly supported.

The British model-turned-actress signed a modelling contract a decade ago and went on to walk the runway for the likes of Tommy Hilfiger, Valentino and Louis Vuitton, but she is now mostly focused on her acting career, which includes an upcoming role in Amazon series Carnival Row.

She admitted to Marie Claire that she used her hectic modelling schedule to escape her personal problems.

“Work to me was such an escape. I don’t like using it that way anymore. I want to use it as a platform, where I’m not just running from my problems,” Delevingne, who still works with brands like Puma and Dior, stated.

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Adriana Lima tapped to star in BCBGMAXAZRIA campaign

Adriana Lima is the face of BCBGMAXAZRIA’s fall/winter 2019 campaign. Following a 20-year stint working with Victoria’s Secret, the Brazilian model confirmed she was hanging up her Angel wings last November. However, Adriana has continued to pursue h…

Adriana Lima is the face of BCBGMAXAZRIA’s fall/winter 2019 campaign. 

Following a 20-year stint working with Victoria’s Secret, the Brazilian model confirmed she was hanging up her Angel wings last November.

However, Adriana has continued to pursue her fashion career, and in addition to landing gigs for the likes of Chopard and Puma, is once again appearing in imagery for American label BCBGMAXAZRIA.

“Excited to announce that I’m the face of the new @bcbgmaxazria #BEYOUROWNMUSE campaign!” she wrote on her Instagram page. “I love that this campaign asks women to look within to find their inner strength and beauty. What does #BEYOUROWNMUSE mean to me? It means to be unforgettable, be confident, be powerful. So glad to be back with my #BCBGMAXAZRIA family!”  

For the photoshoot, Adriana was shot by photographer Zoey Grossman and styled by Rachael Wang. One image depicts the brunette beauty posing in a red leopard print top and skirt as well as a matching red coat, while another black-and-white snap sees her sport a sequin minidress with a satin belt tied around the waist. She also wears a black dress with white frill around the hem, a black coat, a white shirt with a dramatic collar, and a bronze metallic minidress.  

Commenting on the collaboration, Diane Bekhor, senior vice president of BCBG Group at Marquee Brands, insisted that the 38-year-old was the perfect fit for the brand.  

“Having Adriana as the face of this season’s campaign and bringing on such talented women as Rachael and Zoey further spreads our message of support for fearless, courageous women,” she said. “I have long followed Adriana’s career and we are thrilled to have her return for this campaign during our 30th anniversary.”  

BCBGMAXAZRIA’s fall/winter 2019 collection is now available in stores and online.  

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