Pyer Moss designer Kerby Jean-Raymond has announced plans to stage a drive-in event during New York Fashion Week.
The Haitian-American designer, who founded his brand in 2013, confirmed on Monday that he will be unveiling his new feature film titled American, Also in the Big Apple in September before holding multiple drive-in screenings in cities across the U.S. so fans can view it from the safety of their vehicles amid the ongoing coronavirus crisis.
Jean-Raymond did not share exactly when or where the premieres will be held.
And while he won’t be debuting a fashion collection at this time, there will be some specific “drops” of clothing available to buy at the events.
“It’s always been our mission to show the amount of thinking and labouring that goes behind putting together a collection – we’ve been slowing down the speed of how much we produce and improving the quality of what we produce throughout the years,” Jean-Raymond told Vogue. “This film aims to show the love and care our entire company puts into every single moment we create and will show that we appreciate fashion as an art form and communication tool that we’ve used to embolden a community around us.”
American, Also delves into the preparation the designer undertook in the lead-up to the release of his spring 2020 show held at the Kings Theatre in Flatbush, Brooklyn.
Earlier this month, Jean-Raymond stated in an interview with Simon Porte Jacquemus and Marni creative director Francesco Risso for Vogue’s Global Conversations series that he has no plans to hold a fashion show until at least 2021, but still believes there is a place in the world for such spectacles.
“None of us would be here without fashion week. When the halo brands have a show during a specific (time frame), smaller brands can piggyback off of that because they know everyone is in town,” he stated. “I do think the concept of the show has to change… But it’s an entry point that is so important for young designers.”
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