Cardi B celebrates ‘weirdness’ in Reebok’s Meet You There campaign

Cardi B has opened up about embracing her “weirdness” in a new video campaign for sportswear giant Reebok.The Bodak Yellow hitmaker was named as a brand ambassador for the footwear and apparel company in November.  Now, Cardi has teamed up with Reeb…

Cardi B has opened up about embracing her “weirdness” in a new video campaign for sportswear giant Reebok.

The Bodak Yellow hitmaker was named as a brand ambassador for the footwear and apparel company in November.  

Now, Cardi has teamed up with Reebok executives to front the Meet You There collection, a streetwear-inspired take on athleisure. 

In the campaign images, the 26-year-old wears a green, blue, and white colour-blocked sports bra, black bike shorts, and a black sports jacket from the line. The accompanying video shows Cardi posing in the outfit on a city rooftop and talking about what makes her unique.  

“I just thought I was weird because everyone keep telling me I’m weird (sic),” she admitted in the video. “But when I started doing videos on Instagram and so many people claimed they relate to me, I was like, ‘I guess there was a lot of weird people out there!'” 

She also shared that her style was influenced by The Bronx borough in New York, where she grew up, and admitted she was insecure about her accent before she realised she had to be true to herself.  

“A lot of people always talk about how I talk – I have a really deep accent,” the star continued. “I started feeling really insecure about it, but it’s like, ‘Nah, forget it.’ I gotta be real with myself all the time. That’s something I gotta do to stay me.” 

The Meet You There collection, which offers sizes 2XS to 3XL and caters to men and women, also features tank tops, gym leggings, hoodies, trainers, and shorts. 

© Cover Media

Shaquille O’Neal partners with Skechers on basketball shoes for children

Shaquille O’Neal has partnered with Skechers on a line of basketball shoes for children.The retired professional basketball icon is no stranger to the footwear business, having worked with sportswear giant Reebok since 1992 and developed the popular Sh…

Shaquille O’Neal has partnered with Skechers on a line of basketball shoes for children.

The retired professional basketball icon is no stranger to the footwear business, having worked with sportswear giant Reebok since 1992 and developed the popular Shaq Attaq sneaker.

Now, O’Neal has put his knowledge to work on the Shaq by Skechers collection – the first-ever range of kids’ athletic footwear designed especially for the basketball court under the Skechers Kids brand.

“I think kids are going to love the way the new styles look, and they’ll love playing in them even more,” the basketballer said in a statement. “These boys and girls might not be dunking yet, but I can’t wait to see them posting up in their new Shaq by Skechers footwear!”

The Shaq by Skechers collection’s core styles will be available in three colourways and utilise leather and knitted upper options plus lightweight midsoles and rubber outsoles for grip and durability. The mid-height sneakers have a lace-up closure, with one of the designs offering a wide single strap for an adjustable fit. All styles in the line feature the iconic dunking Shaq logo.

“This all-new children’s basketball collection is an important addition to our offering, so it’s only fitting that we’re launching with the help of one of the biggest and best players in NBA history,” added Michael Greenberg, president of Skechers. “Fans everywhere continue to enjoy Shaq’s enthusiasm for the sport, so we know kids will be excited to wear his shoes while on the court or at play. We couldn’t ask for a better ambassador to help us bring athletic footwear to elementary and middle schoolers in a new and exciting way.”

The Shaq by Skechers basketball footwear collection is now available to buy at Skechers stores across the U.S. and on the brand’s website. The range will drop in Canada, Europe, Latin America, and Israel later this year.

© Cover Media

Cardi B heads to nail salon for surreal new Reebok ad

Cardi B has showed off her comedic side in her debut ad for Reebok.The I Like It rapper was named as a brand ambassador for the sportswear giant last November, and on Tuesday, she dropped her first commercial – called Nails – in which she promotes the …

Cardi B has showed off her comedic side in her debut ad for Reebok.

The I Like It rapper was named as a brand ambassador for the sportswear giant last November, and on Tuesday, she dropped her first commercial – called Nails – in which she promotes the updated Club C Classic shoes.

During the short film, Cardi is seen sitting in a salon getting her hair done, as she discusses blocking a man on her phone who had failed to text her two days after they met.

She then notices her pristine white Reebok Classic Club Cs are untied, and rather than mess up her hair and lean over to tie up her shoelaces, she lets her freshly manicured nails do the work.

With her hands resting on her legs, Cardi’s nails grow to the floor, tie her shoes for her and then retract.

At the end of the video, the 26-year-old turns to a fellow customer and simply states: “Nailed it… So anyway, I think I’m going to block him.”

Cardi uploaded the video to her Instagram page too, with Snoop Dogg among the thousands of fans who commented on her post, simply writing: “U 2 Much,” alongside three of fire emojis.

Inga Stenta, senior director of global marketing at Reebok, said she wanted to “take a different path” while working with Cardi on the Club C Classic advert.

“Working with Cardi on Nails, we aimed to create a moment that is authentic to Cardi while breaking convention and doing something more engaging than a typical celebrity cameo. We took a different path, putting her in an everyday-type situation that shifts in an unexpected manner, spotlighting the iconic Reebok Club C in a completely unique way,” she commented.

© Cover Media

Victoria Beckham revisits her favourite dresses with new capsule collection

Victoria Beckham has unveiled a capsule collection featuring updated takes on her favourite dresses.The British designer is one of the busiest names in the fashion business, as she not only runs her eponymous label but also recently unveiled a sportswe…

Victoria Beckham has unveiled a capsule collection featuring updated takes on her favourite dresses.

The British designer is one of the busiest names in the fashion business, as she not only runs her eponymous label but also recently unveiled a sportswear collection with Reebok.

Now, Beckham has announced the launch of the VB Dress Capsule, a 15-piece range which revisits some of her signature dress silhouettes.

“So happy to have launched my new dress collection, a 15-piece capsule with strong silhouettes focusing on comfort and ease,” she wrote on Instagram on Wednesday (03Apr19) alongside a slideshow of three images depicting her wearing three of her dresses on different occasions. “Each of the dresses mean something special to me and are an evolution from key dresses that I have worn in the past, which I have brought back in my favourite shapes and silhouettes.”

Among the highlights of the line are the Open Back Draped Dress, which is now available in red fabric, and has long, gathered sleeves and a high boat neckline, the Sleeveless Sheer Back Floor-length dress, which has a deep-V front and sheer, cut-out back, as well as the Jacquard Floral Panel Dress, a fitted number with short sleeves and delicate flower print.

Regarding the concept, a brand representative shared that the capsule reimagines modern femininity for today’s customer.

“Celebrating the dress as the brand marks its first decade and offering a wardrobe of dresses for all occasions,” they said, referring to Beckham, 44, founding her namesake label in 2008. “A variety of asymmetric and fluid hemlines in sensual fabrics cut with a consciousness of the body are presented in a confident palette of black, ivory, and tomato, which sit alongside a floral jacquard. Throughout, there is a sense of driving the brand’s signature styles forward through an appreciation of the past.”

The VB Dress Capsule is now available to order online, with the dresses priced from $1,120 – $2,400 (£950 – £1,825).

© Cover Media

Jourdan Dunn: ‘There is no such thing as the perfect body’

Jourdan Dunn has rubbished the idea that the perfect body exists.The former Victoria’s Secret model made the remarks while discussing body positivity, ahead of the launch of her new Reebok streetwear campaign.In an interview with Footwear News, the 28-…

Jourdan Dunn has rubbished the idea that the perfect body exists.

The former Victoria’s Secret model made the remarks while discussing body positivity, ahead of the launch of her new Reebok streetwear campaign.

In an interview with Footwear News, the 28-year-old stressed the importance of promoting body confidence among women.

“Learn to just love and accept your flaws and remember there is no such thing as the perfect body,” she said, highlighting the need for society to “progress rather than regress” in terms of opportunities.

While the Brit is renowned for her toned and slender figure, she revealed that she keeps up her exercise regime to help her maintain positive mental health too.

“For me, I just don’t exercise to keep fit,” she reflected. “Exercise is also a way for me to keep my mental and emotional well-being in check. I enjoy boxing, Pilates and barre, as I find these workouts really help keep my mind, body and soul aligned.”

For the new campaign, Dunn models a series of streetwear-style pieces that are made for strong women who aren’t afraid to show off their unique taste.

The model reflected on the way that she uses fashion to express herself, and claimed that wearing bold pieces helps her to channel her inner confidence.

“I love wearing bright colours; they make me feel ready to take on anything,” she stated. “I think that’s a really important part of the (Reebok) collection. The designs are bold and make you feel empowered no matter what you’re doing.”

© Cover Media

Victoria Beckham carries a ‘little collection’ of crystals in her handbag

Victoria Beckham always has a “little collection” of crystals tucked away in her handbag.The British designer is one of the busiest names in the fashion business, as she not only runs her eponymous label but also recently unveiled a sportswear collecti…

Victoria Beckham always has a “little collection” of crystals tucked away in her handbag.

The British designer is one of the busiest names in the fashion business, as she not only runs her eponymous label but also recently unveiled a sportswear collection with Reebok.

However, Victoria has now shared that whenever she feels overwhelmed by any of her daily tasks, she simply reaches for her favourite crystal to hold.

“I always have a crystal in my bag, and my go-to is a white howlite crystal,” she told New York Magazine’s The Strategist. “It’s a calming gemstone that relieves stress, calms the mind, and relaxes the whole body – you touch and hold it. I like to surround myself with positive energy, so I often have a little collection of crystals in my handbag.”

At present, Victoria counts her Jumbo Eva bag design, a large black leather tote with strap, as her preferred handbag. Other items she tends to carry around include her Apple iPhone XR, a Mophie powerstation and Sarah Chapman’s Intense Hydrating Booster.

“Sarah Chapman’s Intense Hydrating Booster is a miracle worker. I use it every day to keep my skin hydrated and radiant, and it especially helps when I haven’t got my eight hours of sleep in. Another thing it’s great for is flights, as it’s really light and not oily at all. I top the serum up continuously whilst flying to combat that air-conditioning,” the 44-year-old gushed of the product.

Additionally, Victoria shared details of her top fragrances and explained that Diptyque’s Green Figuier Scented Candle is often lit in her flagship store on Dover Street in London.

“I love the warmth of fig wood so much that I often have one for my office, too,” she smiled.

© Cover Media

Gigi Hadid paid homage to parents’ heritage with Reebok line

Gigi Hadid paid a special tribute to her parents’ heritage with her new Reebok designs.The American model has joined forces with Reebok in 2016 as part of the label’s #PerfectNever initiative and last November (18), announced her first Reebok x Gigi …

Gigi Hadid paid a special tribute to her parents’ heritage with her new Reebok designs.

The American model has joined forces with Reebok in 2016 as part of the label’s #PerfectNever initiative and last November (18), announced her first Reebok x Gigi collection of sportswear.

Much of the range is based around a white, orange, blue and black colour scheme, with Gigi now explaining that the shades were specifically chosen because they reference her father Mohamed Hadid’s Palestinian background and her mother Yolanda Hadid’s Dutch heritage.

“I reinterpreted the American flag, the Dutch flag, and the Palestinian flag, which are my parents’ roots,” she said in an interview with InStyle.com. “And I incorporated those reimagined flags into the Reebok flags.”

Gigi’s collection also includes ‘90s-inspired T-shirts, leggings, bodysuits, parkas and trackpants. However, she is perhaps most excited about the new sneaker designs, known as the Aztrek Double, which are an update on the style first unveiled in 1993, and feature chunky white soles and colourful accents.

“It’s the dad shoe, but a lot of people are buying $1,000 dad shoes and can’t actually go to the gym in them. I’m making a dad shoe that can actually support your foot,” the 23-year-old smiled.

The Reebok x Gigi collection is now available to purchase, with items priced between $35 and $130 (£26 – £100).

Gigi unveiled the full line at a recent event in New York, where she invited some of her old high school volleyball coaches to attend and play in a fun game with students from the DREAM Charter School.

“Today, two of my high school volleyball coaches have come across the country to NYC to help me launch this first #REEBOKxGIGI collection with a day on the court,” she wrote on Instagram of the event. “This amazing collision of worlds is the epitome of what this collection means to me and I really hope you love wearing it in and out of the gym. It’s made for play !!!!!!!!!!!! (sic).”

© Cover Media

Gigi Hadid’s school volleyball coaches join her to launch Reebok collaboration

Gigi Hadid was joined by two of her high school volleyball coaches as she launched her Reebok x Gigi collaboration in New York on Monday (04Feb19).The 23-year-old showed off her sporting skills as she played a game of volleyball with students at the DR…

Gigi Hadid was joined by two of her high school volleyball coaches as she launched her Reebok x Gigi collaboration in New York on Monday (04Feb19).

The 23-year-old showed off her sporting skills as she played a game of volleyball with students at the DREAM Charter School, a nonprofit organisation which “uses the power of teams to inspire youth to recognise their potential and realise their dreams”, and shared a slideshow of images from the day on Instagram afterwards.

“TODAY launching #REEBOKxGIGI, my heart is so full,” she captioned the pictures. “Big thanks to everyone at @wearedream Dream Charter School for having us ! To all the students who joined- you girls KILLED it and I hope volleyball continues to be something that inspires you and brings you joy !! Thank you to my @reebok family and my high school coaches @awexla @carlos.gray9 for a perfect day of play.”

Gigi wore a black and yellow outfit, and colourful sneakers, from the range for the game, wearing her honey blonde hair tied back in a plait. She continued to tell fans she is more than excited to launch the new collection, which is available online and in selected stores worldwide from Tuesday.

“Designing my first athleisure collection for @Reebok @ReebokClassics was everything I’d hoped,” she added. “Growing up, sports played such a big part in my life, and many of the lessons I learned as an athlete have been true guides for me in my personal and professional life. Today, two of my high school volleyball coaches have come across the country to NYC to help me launch this first #REEBOKxGIGI collection with a day on the court.

“This amazing collision of worlds is the epitome of what this collection means to me and I really hope you love wearing it in and out of the gym. It’s made for play !!!!!!!!!!!! With love. xG.”

Gigi also shared snaps on Instagram showing other items in the highly-anticipated range, including a white, orange and turquoise tracksuit and a black version with yellow and red accents.

© Cover Media

Victoria Beckham drops Reebok collection

Victoria Beckham insists she has created the perfect workout clothes for her new unisex line with sportswear brand Reebok.The former Spice Girls singer-turned-fashion designer released the new athleisure clothing range to fit her own lifestyle, which i…

Victoria Beckham insists she has created the perfect workout clothes for her new unisex line with sportswear brand Reebok.

The former Spice Girls singer-turned-fashion designer released the new athleisure clothing range to fit her own lifestyle, which includes two hours of daily exercise, so she needed the clothes to hold up to extreme workout conditions.

“I do believe that we’ve got the perfect workout clothes,” she tells Hypebeast. “I work out every day, I expect a lot from my workout clothes, I do need it (sic) to look good and (be functional). I work out two hours every day, seven days a week.”

But the new designs are more than just gym wear: “This collection has pieces that will take you from the gym through your whole day,” the star adds. “There are lots of pieces that are unisex, not just with the clothing, but with the shoes as well.”

Victoria, who celebrates her 20th wedding anniversary to retired soccer star David Beckham in July (19), has been dying to design an athletic shoe for years, but the perfectionist wanted to wait for a skilled collaborator to show up.

“I wanted to work on a trainer for a long, long time,” the 44 year old mum-of-four explains, “but that’s something that’s very specialised and so I knew that for me to do that I had to work with people that really knew what they were doing. So when Reebok approached me, I jumped at the opportunity.”

The bold line, which brings back the classic Reebok holographic vector symbol that was retired in 2014, is filled with bold colours like orange paired with camel and black, alongside slick modern shapes for a futuristic vibe.

“With this collection, we’ve got a great tracksuit bottom that feels like a bit of a hybrid of a tracksuit bottom and a tailored pant,” she shares. “It’s a really great shape. I really do believe that you can style this collection with high fashion as well.”

The Reebok x Victoria Beckham collection also boasts hoodies, sweatpants, crop tops, leggings, hoodies, shirts, socks, and more, with prices ranging from $30 (£25) to $450 (£350) per item.

© Cover Media

Jasmine Sanders champions benefits of double moisturising

Jasmine Sanders has championed the benefits of doubling up on moisturiser.The model, also known as Golden Barbie, is one of the hottest names in the fashion industry at the moment, and in addition to recently landing gigs for the likes of Reebok and H&…

Jasmine Sanders has championed the benefits of doubling up on moisturiser.

The model, also known as Golden Barbie, is one of the hottest names in the fashion industry at the moment, and in addition to recently landing gigs for the likes of Reebok and H&M, she will also appear in the 2019 edition of the Sports Illustrated Swimsuit Issue.

Jasmine’s busy lifestyle means she has to take good care of her skin, and she has now shared that she is a fan of using several layers of moisturiser after cleansing her face.

“A little bit of product goes a long way,” she said in a Go To Bed With Me video for Harpersbazaar.com, as she demonstrated how she applies Dior’s Hydra Life Sorbet Creme to her face, and then adds Dior’s Prestige La Lotion Essence de Rose. “So, I’m going to go with this one right on top of the other moisturiser… you can never moisturise too much!”

Jasmine applies any leftover face lotion to her ears, neck, and hands to avoid any wastage. She also incorporates an eye cream into her skincare regime, and then rolls a jade roller from Herbivore over her face, focusing on any puffy areas.

“Now, that I put my moisturiser all over my face, I’m going to go in with this fun tool. Honestly, I might not even be using it right, but I love this thing. It just makes me feel like I’m really getting all of my products into my face,” the 27-year-old noted.

In addition, Jasmine applies Darphin’s Aromatic Purifying Balm, which she first discovered in her mother’s bathroom cabinet, and Dior’s Lip Sugar Scrub Sweet Exfoliating Balm to remove any dead skin from her pout.

And when she is heading on a long-haul flight, the blonde beauty will always pack a Dr. Jart+ Brightening Infusion Hydrogel Mask in her carry-on.

“I like using these ones because they’re ones you can keep on a lot longer,” she smiled. “Honestly, when you’re on a flight, these are the best things to use.”

© Cover Media