Moncler launching fragrance line

Moncler is gearing up to make a major splash in the beauty market.Executives at the Italian luxury fashion brand, known for its skiwear and collaborations with top designers, announced on Friday that they are partnering with bosses at Interparfums on a…

Moncler is gearing up to make a major splash in the beauty market.

Executives at the Italian luxury fashion brand, known for its skiwear and collaborations with top designers, announced on Friday that they are partnering with bosses at Interparfums on a worldwide licensing deal for fragrances.

“Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity,” said Remo Ruffini, chairman and chief executive officer of Moncler. “The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the clients’ experience with the brand.”

Under the partnership, Interparfums will create and produce new perfumes and fragrance-related products and distribute them in Moncler boutiques as well as selected department stores and other shops. The first fragrance collection is expected to be unveiled in early 2022.

And Philippe Benacin, chairman and chief executive officer of Interparfums, is thrilled to be working with the Moncler team.

“This is a great achievement for us. Moncler is the only luxury brand associated to mountains, nature and constant search for innovation and evolution,” he added. “Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.”

The agreement will last until the end of 2026, with potential for a five-year extension.

Of late, Moncler has achieved international interest over its innovative Genius line of clothing, with Ruffini inviting the likes of Jonathan Anderson, Simone Rocha, Craig Green, and Richard Quinn to create their own capsule collections for the label.

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Jonathan Anderson tapped to create Moncler Genius line

Jonathan Anderson has been added to Moncler Genius’ roster of designers.The designer, who serves as creative director of his own label JW Anderson and Spanish fashion house Loewe, is to create garments for the lifestyle brand’s annual drop of capsule c…

Jonathan Anderson has been added to Moncler Genius’ roster of designers.

The designer, who serves as creative director of his own label JW Anderson and Spanish fashion house Loewe, is to create garments for the lifestyle brand’s annual drop of capsule collections.

“The Moncler Genius creative hub evolves and announces its 2020 line-up welcoming JW Anderson with his arrestingly clever vision of gender-defying fashion,” a Moncler representative said. “The Northern Irish designer brings a unique design aesthetic that offers a modern interpretation of masculinity and femininity through a cross-pollination of menswear and womenswear.”

Anderson will be joining Sergio Zambon and Veronica Leoni for 2 Moncler 1952, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM, Fragment Hiroshi Fujiwara, Richard Quinn, and Poldo Dog Couture, in working with the company.

In addition, designers at Moncler are collaborating with the team at luggage brand Rimowa on a “bold new travel concept”.

Moncler chief executive officer Remo Ruffini has achieved great success with the guest designer model, which was first introduced three years ago, with company leaders thrilled with the ongoing interest.

“The values are solid and the shapes change constantly. It is a place where contemporary shapers of culture belonging to the world beyond Moncler are invited, in order to have other points of view on what the house stands for. Rapidity is the key,” they added. “The needs and the tastes of contemporary customers change at lightning speed. Fashion itself endlessly changes and morphs: Moncler Genius is a seismographer, and this is why it is always in flux.”

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Richard Quinn and Matthew Williams tapped to create Moncler Genius lines

Richard Quinn and Matthew Williams have been added to Moncler Genius’ roster of designers.London-based star Quinn, who won the inaugural Queen Elizabeth II Award for British Design last year (18), and Williams, known for his 1017 ALYX 9SM label, will b…

Richard Quinn and Matthew Williams have been added to Moncler Genius’ roster of designers.

London-based star Quinn, who won the inaugural Queen Elizabeth II Award for British Design last year (18), and Williams, known for his 1017 ALYX 9SM label, will both present collections for the Italy-based apparel company in Milan on 20 February.

Regarding the idea for tapping rising fashion talent for limited-edition collections, chairman and chief executive officer Remo Ruffini, explained that the business model acknowledges the diversity of the contemporary customer in the digital era.

“Moncler Genius is an answer to the times, a symposium of creative minds and an inspiring place. Each Genius operates singularly, and the sum of the Geniuses interprets the Moncler identity,” he said in a statement. “Different rooms house different visions, all of them shaping the global Moncler message and the Moncler Genius Building contains them all.”

Quinn and Williams will join other established Moncler Genius designers at the show, including Sergio Zambon and Veronica Leoni for Moncler 1952, Sandro Mandrino for Moncler Grenoble, Simone Rocha, Craig Green, Hiroshi Fujiwara, Palm Angels’ Francesco Ragazzi, and Poldo Dog Couture.

There will also be a line from Valentino creative director Pierpaolo Piccioli and model Liya Kebede.

Last year, Piccioli made a splash with his Moncler Genius collection, with the line including includes zip-up hooded capes, padded duvet-like coats, and basic down jackets, while the accompanying campaign featured models posing in settings evocative of Medieval Madonna paintings. Actor Ezra Miller also hit headlines when he stepped out at the premiere of Fantastic Beasts: The Crimes of Grindelwald in Paris in November sporting a daring black coat with matching hood and gloves from the line.

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Pierpaolo Piccioli tapped as part of Moncler’s new design supergroup

Pierpaolo Piccioli, Simone Rocha and Craig Green are among the eight new designers tapped by Moncler for its Genius design team.Following the departures of Giambattista Valli and Thom Browne from the Italian label’s Gamme Rouge and Gamme Bleu lines in …

Pierpaolo Piccioli, Simone Rocha and Craig Green are among the eight new designers tapped by Moncler for its Genius design team.

Following the departures of Giambattista Valli and Thom Browne from the Italian label’s Gamme Rouge and Gamme Bleu lines in November (17), Moncler has now unveiled a new design team initiative.

There will now be eight lines under the Moncler umbrella, headed up by Valentino designer Piccioli, Rocha, Green, Karl Templer, Sandro Mandrino, Kei Ninomiya, Hiroji Fujiwara and Francesco Ragazzi.

“A couple of years ago I saw this world is really changing,” said brand owner Remo Ruffini, according to Vogue.com. “This world is really much more fast. I don’t think there are seasons anymore, and I don’t think that shows (that look forward) six months’ time really help with the customer. And I said we have to do something new, I wanted to change the model of the business.”

A Moncler Genius show will be held on 20 February (18) at the Moncler Genius Building in Milan, the night before the city’s Fashion Week kicks off.

Talking about his new design job, Piccioli shared his excitement.

“The spirit of the project is something daring: It emphasises the value of creativity and talent,” he praised. “It is something challenging for me to work with totally different materials and the totally different DNA of the brand. Yes, it was like stretching my legs. The other designers are very interesting. But I said yes at the very beginning before I knew who they were. I’ve known Remo for some time, and I appreciate his way of thinking and managing the company.”

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