John Galliano renews Maison Margiela contract

John Galliano will continue to serve as the creative director of fashion house Maison Margiela.The designer joined the Paris-based brand in October 2014 and has since gone on to build up a reputation for his avant-garde garments and deconstructed coats…

John Galliano will continue to serve as the creative director of fashion house Maison Margiela.

The designer joined the Paris-based brand in October 2014 and has since gone on to build up a reputation for his avant-garde garments and deconstructed coats.

Now, Galliano has confirmed he will be extending his contract with the label.

“I am super excited for this new chapter and grateful to Renzo (Rosso) for his belief in me and the vision for Maison Margiela,” he said in a statement.

While Renzo Rosso, president of Maison Margiela’s parent company, OTB group, added that he was impressed with the way Galliano had been steering the brand and believed it is now “the coolest cutting-edge couture house”.

“Five years ago, I believed that John was the only person who could take this house in his hands, and I am even more convinced of this today. John’s undisputed talent is only matched by his understanding of today’s generations, their way of thinking, their struggles, their dreams. And he is doing exactly what this Maison always did at its best – disrupt, innovate and inspire,” the executive praised.

Rosso added that Galliano has doubled the revenues at Maison Margiela since his arrival.

In particular, the 58-year-old has found success with his bag and sneakers, with the accessories business now equating to 60 per cent of total sales. And he is looking forward to seeing how new fragrance Mutiny, developed in conjunction with licensing partner L’Oreal, does in the coming months.

Previously, Galliano worked in senior roles at Givenchy, Christian Dior, and his own namesake label. But in 2011, he was dismissed from Dior after he was found guilty of making anti-Semitic remarks and sentenced to pay a total of $6,700 (£5,100) in suspended fines. Designer Bill Gaytten replaced him as creative director at the Galliano label.

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Diesel USA files for chapter 11 bankruptcy

Diesel USA has filed for Chapter 11 bankruptcy protection from creditors after reporting losses for a number of years.The company filed the claim at a US Bankruptcy Court in Delaware on Tuesday (05Mar19), citing falling sales, high rents, theft and cyb…

Diesel USA has filed for Chapter 11 bankruptcy protection from creditors after reporting losses for a number of years.

The company filed the claim at a US Bankruptcy Court in Delaware on Tuesday (05Mar19), citing falling sales, high rents, theft and cyber-fraud as the main causes of its financial problems.

Operating losses at Diesel USA increased from $4 million in 2014 to $ 27 million in 2015. In 2018, the company had an operating loss of $24 million.

CBS News reported that Diesel USA chief restructuring officer Mark Samson noted the company was unable “to sustain the kinds of losses it has suffered in recent years”.

Despite the money struggles, the much-loved denim and accessories brand has insisted it will continue to operate throughout the process, with plans to close 28 stores so it can invest in its online and wholesale proposition.

In a statement issued on Wednesday, Diesel reps said they were addressing “long-term liabilities” to create a “healthier and stronger” U.S. business.

“This procedure opens the way to a redefinition of the brand’s geographic footprint in the United States, a strategic roadmap that will include some important milestones in 2019,” they said.

The long-term plan includes refitting and reviewing most of the line’s retail store network, strengthening its e-commerce presence, and instigating a series of key wholesale partnerships to enhance the way that consumers interact with the brand, both physically and digitally.

While parent company Diesel S.p.A., founded by Italian designer Renzo Rosso, will not be affected by the bankruptcy, it confirmed plans to continue operating in the U.S. market going forward.

“The company remains fully committed to the U.S. market, a unique and fundamental window to be an important player globally,” bosses commented.

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Steve Aoki fronting new Diesel watch campaign

Steve Aoki has landed the role of watch ambassador for Diesel.The electronic dance music (EDM) producer and DJ is known for his signature edgy style and long hair, which he shows off in the imagery for Diesel’s new transparency watch collection.”I’m co…

Steve Aoki has landed the role of watch ambassador for Diesel.

The electronic dance music (EDM) producer and DJ is known for his signature edgy style and long hair, which he shows off in the imagery for Diesel’s new transparency watch collection.

“I’m constantly looking for ways to create and collaborate on unique and one-of-a-kind material, musically and artistically, whether it be through different brand collaborations, through my lifestyle and fashion brand Dim Mak or expanding my art collection,” Aoki said in a statement. “My mind is always on overdrive, which allows me to develop my brand through various channels.

“(The watch design) was orchestrated with my influence in mind, the clashing features and futuristic design of Diesel watches very much aligns with my style and aesthetics, on and off the stage.”

Andrea Rosso, creative director of licenses for Diesel and son of founder Renzo Rosso, added that Aoki was the perfect fit for the fashion house.

“His style and his sense of aesthetic perfectly match the design and the clashing features of this watch, together with its new futuristic approach based on transparency,” Rosso said.

There are four watches in the blue transparency line, which have been inspired by the indigo dyeing of jeans and are all on sale now. Prices range from $140 (£108) to $240 (£186).

As well as his Dim Mak line, which became a part of the New York Fashion Week: Men’s schedule in 2017, Aoki has also previously teamed with sports brand Asics and co-owns streetwear brand Vision Street Wear.

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