Shay Mitchell finds it ’empowering’ to dress her baby bump

Shay Mitchell has found it “empowering” to put together outfits to fit her growing baby bump.The Pretty Little Liars actress announced in June that she was expecting her first child with partner Matte Babel, and earlier this month, shared that the baby…

Shay Mitchell has found it “empowering” to put together outfits to fit her growing baby bump.

The Pretty Little Liars actress announced in June that she was expecting her first child with partner Matte Babel, and earlier this month, shared that the baby is a girl.

Shay has looked great throughout her pregnancy, and in a new interview with People, explained that she has really enjoyed shopping for ensembles to suit her changing figure.

“I haven’t changed my style because I’m pregnant,” she commented to the publication. “I wear all of the same stuff. I curated this collection before I was pregnant. I feel empowered dressing my bump. When I was hiding it, it was very difficult.”

While Shay has continued to wear items from her usual wardrobe, she did note that she has also purchased some regular clothes in bigger sizes and invested in some maternity jeans.

And she felt entirely confident recently when she slipped on one of her bikini designs for her Shaycation x Revolve collection, which she shot the campaign for in Cuixmala, Mexico.

“To be honest, more than in my entire life, being in a bikini at this point (in my pregnancy) makes me feel more confident than I ever was before,” the 32-year-old smiled. “I don’t really have to suck it in. I can’t suck it in. So, you get what you get.”

The Shaycation x Revolve line features a range of beach-ready pieces, including bikinis, swimwear, jumpsuits, rompers, dresses, sweatshirts, and even a hair scrunchie.

Items are priced from $25- $269 (£20 – £215).

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Nicole Richie introducing swimwear to House of Harlow 1960 line

Nicole Richie is introducing swimwear to her House of Harlow 1960 x Revolve line.The reality TV personality first launched her company in 2008 with a jewellery range, and has since gone on to expand into eyewear, accessories, footwear and apparel. Nico…

Nicole Richie is introducing swimwear to her House of Harlow 1960 x Revolve line.

The reality TV personality first launched her company in 2008 with a jewellery range, and has since gone on to expand into eyewear, accessories, footwear and apparel.

Nicole’s fashion collections are currently available to buy via the Revolve website, and she has now confirmed that she is gearing up to launch swimwear pieces.

“Swim is a strong category for Revolve definitely with the top three peak months, so it just made sense for the progression of the brand,” she told WWD of the concept. “We, last resort, came out with great footwear styles so this is more about completing that story.”

A teaser image for the swimwear collection shows a model posing in a brown two-piece with knotted detailing and a crossover strap.

Other key pieces are set to feature stripes and crochet, and will all align with Nicole’s own boho-chic aesthetic.

“It’s still very House of Harlow, really beautiful cover-ups to go with the swimwear so that it can transition into ready-to-wear,” the 37-year-old commented.

The first collection of 16 pieces will begin to drop on the Revolve site in January (19). Items will be priced from $68 to $198 (£54 – £157).

In addition to swimwear, Nicole is looking to add more categories to her business. And in an interview with Forbes in June, she explained that she was pleased to work with executives at online retailer Revolve, because that is where her target audience prefers to shop.

“This business has changed. The world has changed over the past 10 years, which is how long I’ve been in this,” the former The Simple Life star noted. “For me, this was a pretty simple decision because that’s where my customer is. You have to know where your customers are. And online is where they are.”

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Why Nicole Richie took House of Harlow 1960 online

Nicole Richie teamed up with online retailer Revolve because the Internet is where her target audience prefers to shop.Nicole launched House of Harlow 1960 a decade ago. The label started out as a jewellery brand but it has now evolved to include ready…

Nicole Richie teamed up with online retailer Revolve because the Internet is where her target audience prefers to shop.

Nicole launched House of Harlow 1960 a decade ago. The label started out as a jewellery brand but it has now evolved to include ready-to-wear, with the clothes sold exclusively in collaboration with Revolve.

Fans originally were able to snap up items in department stores, but Nicole, who has children Harlow and Sparrow with husband Joel Madden, decided to move everything online to fit in with her customers’ shopping habits.

“This business has changed. The world has changed over the past 10 years, which is how long I’ve been in this. For me, this was a pretty simple decision because that’s where my customer is,” she told Forbes. “You have to know where your customers are. And online is where they are.”

As well as focusing her attention on where House of Harlow shoppers like to browse and buy, the 36-year-old is also very aware of making sure her brand stays true to its roots.

Nicole explained to Forbes how important it is not to be influenced by other labels.

“In this industry, you constantly have to fight for your signature and your DNA in your brand. It is so easy to get lost in other people’s versions of what your brand should look like,” she shared. “It’s like constantly exercising and being almost aggressive in protecting your brand so that anyone can look at a piece that you have designed and say, ‘Okay, I know who created that.'”

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