Cindy Crawford has reflected on the impact digital cameras have had on the modelling industry.
The supermodel started working in 1986 and quickly began starring in campaigns alongside fellow stars including Christy Turlington, Naomi Campbell, Claudia Schiffer, and Kate Moss.
Over the course of her career, Crawford has posed for many photographers, including the late Richard Avedon and Herb Ritts, but in an interview held as part of Vogue’s recent Forces of Fashion conference, she pondered whether the use of digital cameras means that there is less spontaneity on set when compared to traditional film.
“What I’ve noticed is sometimes (photographers are) like, ‘OK, we got it.’ Because they see it big (on a screen),” she commented. “Sometimes that next thing that was gonna happen was like the unplanned thing. Or sometimes, for instance, you’re modelling and you’ll do something that looks bad but the next thing was gonna look good but they’ll stop you at the bad… we used to be like, ‘O.K. now we’ve got it, let’s just do two rolls for the heck of it and throw it away,’ and that might be where the magic is.”
Crawford went on to recall how strange it was when photographers such as Michael Thompson first began using digital cameras, as there was less focus on what the model was doing.
“When you were shooting with film and there was no monitor, all the attention was on the set, on the model. So, there was an aspect that you were performing in front of the hair(stylists), the make-up (artists), the stylist. Everyone’s eyes were on you, and when you’re receiving that (attention), you put it on, you perform,” the 53-year-old remembered. “All of a sudden, everyone was hovered around the monitor, and I’d be standing on set like, ‘Guys, I’m over here, I feel alone.’ That was a big shift for me.”
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